design thinking設計思考說明會shs.ntu.edu.tw/2013masteracademy/pdf/082502.pdf ·...
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暑期研習營
Design Thinking設計思考說明會
國立東華大學企業管理學系 褚志鵬特聘教授
國立東華大學藝術創意產業學系 邱淑宜助理教授
25 August, 2013
What is
Design Thinking?
Design
Thinking
is a
mindset.
Design thinking is about
believing we can
make a difference,
&
having an intentional
process in order to
get to new, relevant
solutions that create
positive impact. (IDEO & Riverdale, 2012, p.11)
Design
Thinking
is a
mindset.
(IDEO & Riverdale, 2012, p.11)
Design Thinking
gives you faith in your
creative abilities
&
a process for
transforming difficult
challenges into
opportunities for
design.
It’s
Human-
Centered
1 Design Thinking
begins from deep
empathy and
understanding of
needs and
motivations of
people.
(IDEO & Riverdale, 2012, p.11)
We are a global design consultancy.
We create impact through design.
Air New Zealand's Economy Skycouch
http://www.youtube.com/watch?v=-n8wGjcI3NA
Several great minds
are always stronger
when solving a
challenge than just
one.
Design Thinking benefits
greatly from the views of
multiple perspectives,
and others’ creativity
bolstering your own.
2
(IDEO & Riverdale, 2012, p.11)
It’s
Collabo-
rative
9
Reception Area - Hythe Community School & Ben Kelly Design
10
11
12
Design Thinking is the
fundamental belief that
we all can create
change no matter how big
a problem, how little time or how
small a budget. No matter what
constraints exist around you,
designing can be an
enjoyable process.
3
(IDEO & Riverdale, 2012, p.11)
It’s
Optimistic
14
Toilet: Deptford Park Primary School & Richard Rogers Partnerships
Design Thinking gives you
permission to fail
and to learn from
your mistakes, because
you come up with new ideas, get
feedback on them, then iterate.
4
(IDEO & Riverdale, 2012, p.11)
It’s
Experi-
mental
The
Design Process
1.轉身面海:永續發展、海洋文化與藍色公路?
2.再見寂寞—拓展銀髮族的人際網絡
3.時空膠囊—長壽‧智活‧行旅
4.小農的美麗與憂愁─
在地培力與農產品的創意行銷
5.開心農場─生態旅遊社區推廣
Design
Thinking
Tasks
設計問題是含混不清和稀奇古怪的(indeterminate
and wicked);如果設計師的思考架構,都變成規則化或目錄化,其設計思考歷程就變成仿效或例行公事,那麼設計師將不再有發掘新的解決方案的可能性。
-Buchanan (2000)
Design
Problems
我們鼓勵一種交互作用和反覆(interactive and
iterative)的設計思考歷程和方法,每個人按照自己的思考模式和進度,調整工具和步驟,隨時可以來回反覆使用步驟來幫助自己釐清設計問題,而不是單純的按表操課的思考方法。
Design
Process
If you only remember a
Few things…….
You are a designer.
Stepping out of
your zone of
comfort = learning.
Embrace your
beginner’s mind.
Problems are just
opportunities for
design.
The role of
Mentor
1.諮詢顧問Adviser/Consultant
2.守門員 Gatekeeper
3.觀察者 Observer
4.領路者 Guru
The role of
Coach
1.促進者 Facilitator
2.催化劑 Catalyst
3.伙伴 Partner
4.整合者 Organizer
5.助產士