Designers

Harry Beck

• Harry Beck designed the London Underground map of 1933. Beck's design simplified information to show the next Underground stop clearly, rather than showing the geographical position of the Underground lines. The design was based on electrical wiring diagrams. Similar designs are now used for transport maps around the world. 2014 paper

Alberto Alessi

• Alessi produces everyday objects which combine mass production with creativity. This encouraged new thinking and ideas for stylish and designer products.

• Alessi employs leading designers including Philippe Starck, Alessandro Mendini and Stefano Giovannoni. His designs are based on the aesthetic qualities as well as function.

2013 paper

Jock Kinnear and Margaret Calvert

• Kinnear and Calvert are famous for designing UK road signs.

• They used simple pictograms and typefaces to reduce distractions to make the signs easy to understand. The signs use a font called Transport.

2010 paper

Wally Olins

• Wally Olins is a brand consultant who influenced the development of iconic brands including BT and P&O. A brand is a logo or image people associate with a product or service.

• Olins and Michael Wolff founded an advertising company called the Wolff Olins agency. The agency has developed corporate images including the brand for the 2012 London Olympics. A corporate image is the way an organisation is recognised by its appearance, signage, colour scheme, products and public appearance.

2012 paper

Robert Sabuda

• Robert Sabuda is an author, illustrator and pop-up book designer. He taught himself paper engineering and has designed and produced pop-up books including The Mummy's Tomb and also The Knight's Tale.

2011 paper