developing a sustainability toolkit for the destination zuid-limburg (nl) together with 4 master...

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Toolkit of Sustainability Indicators for Small Accommodations in South Limburg (Hotel Heerlen, 2013) COLOGNE BUSINESS SCHOOL – Sustainable Tourism Management – 10/12/2013 Nicole Bosquet ~ Benjamin Kapitel ~ Agshin Nematov ~ Isabell Wulfsberg

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In cooperation with one of our clients VVV Zuid-Limburg and our partner Cologne Business School (CBS) we arranged and steered an innovative student project. Four CBS Master students from the “Master of Arts in Sustainable Tourism Management” participated in this project as part of their course “Applied Sustainable Tourism Management”. The aim of this project was to developed a Sustainability Toolkit, especially for Small-to-Medium-sized Enterprises (SMEs).

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Page 1: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

Toolkit of Sustainability Indicators for Small Accommodations in South Limburg

(Hotel Heerlen, 2013)

COLOGNE BUSINESS SCHOOL – Sustainable Tourism Management – 10/12/2013

Nicole Bosquet ~ Benjamin Kapitel ~ Agshin Nematov ~ Isabell Wulfsberg

Page 2: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 2

AGENDA

1. Background

2. Definition of Sustainability in Tourism

3. Toolkit of Sustainability Indicators for Small Accommodations

Purpose

Usage

Benefits

Process

4. Sustainability Indicators

Water

Waste

Energy

Suppliers

Others

5. Conclusion & Future Perspectives

6. References

Page 3: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 3

Background

Stakeholders involved in the project:

• VVV Zuid-Limburg: I. Darley

• Cologne Business School: D. Reiser M.A. Sustainable Tourism Management students: B.Kapitel, I.Wulfsberg, N.Bosquet, A.Nematov

• Compass GmbH: H. Stieger

Page 4: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 4

Sustainability in Tourism

Tourism in South Limburg that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and people of South Limburg. (adapted from UNWTO, 2005)

(John Gardner, 2012)

Page 5: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 5

Toolkit of Indicators

What is a toolkit of sustainabilty indictors?

A set of practical guidelines with indicators in order to become a sustainable business

For whom is the indicator toolkit intended?

Specifically for small accommodations in South Limburg: B&Bs, hostels, holiday homes, hotels (< 10 rooms)

(Calah Reynolds, 2013)

Page 6: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 6

Toolkit of Indicators

1. Purpose

Help small accommodations in South Limburg by:

• Involving them in sustainability process

• Using adapted indicators

• Providing guidelines for application

• Facilitating the sustainability practice

• Reducing operational costs

(VVV Zuid Limburg, 2013)

Page 7: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 7

Toolkit of Indicators

2. Usage

(Logo Guru, 2012)

Step 1:

Review

Step 2:

Change

Step 3:

Re-evaluate

Page 8: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 8

Toolkit of Indicators

3. Benefits for small accommodations

• Environmental management tool

• Reduction in energy, water and waste consumption

• Save money

• Improve green image

• Positive feedback from customers

• Enhance employee satisfaction

• Moral satisfaction (Priit Kallas, 2011)

Page 9: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 9

Toolkit of Indicators

4. Preparation of the toolkit

1. Analysis of the existing certification schemes

2. Face-to-face and telephone interviews

3. Preparation of toolkit (beta version)

4. Pre-testing

5. Revision of the toolkit

6. Final version of toolkit

(Kim Thompson, 2012)

(Kapitel, 2013)

Page 10: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg

1. Water:

• Bathroom

• Kitchen & Cleaning

• Garden

Example of criteria:

• Toilets have a dual flush or a stop function

• Dishwasher should be run with the water or energy saving program

• Rainwater is collected to water flowers and gardens

10

Sustainability Indicators

Fast Fact

Only 1% of available water on earth can serve human needs.

(Fairmont Hotels & Resorts, 2001)

Page 11: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 11

Sustainability Indicators

2. Waste:

• Waste reduction

• Waste separation

• Recycling

Example of criteria:

• Minimise waste by avoiding single packages

• Guests have the possibility to separate their waste

• Use recycled paper

Fast Fact

Recycling 250kg of paper has the potential to save 4.6 trees.

(Fairmont Hotels & Resorts, 2001)

(Sloan, Legrand & Chen, 2009)

Page 12: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 12

Sustainability Indicators

3. Energy:

• Lighting

• Heating

• Ventilation / cooling

• Greenhouse gas emission & transportation

Example of criteria:

• Energy efficient light bulbs should be used

• Forms of electric heating is not used or allowed

• Windows have a thermal insulation

Fast Fact

Lighting accounts for over 17% of energy use and 20% of greenhouse emissions in accommodations.

(Dee, 2010)

Page 13: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 13

Sustainability Indicators

4. Supply chain:

• Supplier

• Food & beverages

• Fair trade

• Organic / seasonal products

Example of criteria:

• Prefer local suppliers and business partners who have proven a commitment to environmental actions

• When possible buy seasonal products

• When possible buy labelled (organic) products

Fast Fact

Buying 100% local organic food can reduce the use of pesticides and consequently increases biodiversity and improves animal welfare.

(Foodlinks, 2013b)

Page 14: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 14

Sustainability Indicators

5. Other issues:

• Noise pollution

• Staff involvement

• Guest relations

• Green activities

• Environmental management

Example of criteria:

• Inform guests about the local public transportation system and alternatives such as bikes

• Overtime is paid or compensated

• The accommodation is a member in a local group

Fast Fact

An accelerating motorbike is almost as loud as a rock concert.

(den Boer & Schroten, 2007)

Page 15: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 15

Conclusion

Main factors and benefits of the toolkit for South Limburg

• Addresses sustainability concerns in South Limburg

• Awareness is raised among accommodation owners

• Provision of indicators for measuring the sustainability of small accommodations

• Water, waste, energy and supply chain are the key areas

(yadaDROP, 2011)

Page 16: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 16

Future Perspectives

• Upgrading the toolkit

• Best practice examples among small accommodations

• Post-test examination in accommodations

• Incorporation of the criteria into local regulations

• Option of establishing a certification scheme for small accommodations in South Limburg

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MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 17

Page 18: Developing a Sustainability Toolkit for the Destination Zuid-Limburg (NL) together with 4 Master Students of Cologne Business School

MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 18

References

• 25 Ways to turn your guests green. (2010). Caterer & Hotelkeeper, 200(4648), 34-38. Retrieved from EBSCOhost.

• Berg, W. (2006). Tourismusmanagement. Ludwigshafen, Germany: Friedrich Kiehl Verlag GmbH.

• Fairmont Hotels & Resorts (2001). The green Partnership guide. A practical guide to greening your hotel. Canada: Friesens.

• Fiji Integrated Coastal Management Project (2003). Making Small Hotels and Resorts Environmentally Sustainable.

• Foodlinks (2013a). Short food supply chains as a policy tool. Retrieved 05.12.2013 from http://purefoodlinks.eu/files/2013/05/Short-food-supply-chains-as-a-policy-tool.pdf

• Foodlinks (2013b). Urban Food Strategies: the rough guide to sustainable food systems. Retrieved 05.12.2013 from http://www.foodlinkscommunity.net/fileadmin/documents_organicresearch/foodlinks/publications/Urban_food_strategies.pdf

• John Dee (2010). Small Business Big Opportunity: Sustainable Growth. Melbourne: Sensis.

• Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005, p.11-12

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MA STM 12 – Sustainable Tourism Management

10/12/2013

Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 19

References

• Orbegozo Tamayo and Molina Vicente (2008). Environmental Management and its Influence on competitiveness improvement perception in the Basque Country enterprises, proceedings of Regional Studies Association Annual Conference.

• OTA = Organic Trade Association (1996). Organic Food Benefits. Retrieved 05.12.2013 from http://nutiva.com/nutrition/organic-food-benefits/

• Pilkington Group Limited (2013). Thermal Insulation. Retrieved 24.11.2013 from http://www.pilkington.com/europe/uk%2Band%2Bireland/english/products/bp/bybenefit/thermalinsulation/default.htm

• Sloan, P. Legrand, W. & Chen, J.S. (2009). Sustainability in the hospitality industry. Principles of sustainable operations. Oxford, England: Butterworth-Heinemann

• Travelife. (2013). Riad Al Massarah, Morroco. Retrieved 05.12.2013 from http://www.travelife.org/hotels/case_article1.asp

• USDA = United States Department of Agriculture (2013). The What and Why of Local Foods. Retrieved 05.12.2013 from http://www.usda.gov/wps/portal/usda/usdahome?contentidonly=true&contentid=KYF_Compass_The_What_and_Why_of_Local_Foods.html

• Wagner, J. (2013). 15 Advantages of Organic Food. Retrieved 05.12.2013 from http://www.sustainablebabysteps.com/advantages-of-organic-food.html

• World Tourism Organization (2011). About UNWTO. Retrieved 21.11.2013 from http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/docpdf/aboutunwto.pdf