developing a sustainability toolkit for the destination zuid-limburg (nl) together with 4 master...
DESCRIPTION
In cooperation with one of our clients VVV Zuid-Limburg and our partner Cologne Business School (CBS) we arranged and steered an innovative student project. Four CBS Master students from the “Master of Arts in Sustainable Tourism Management” participated in this project as part of their course “Applied Sustainable Tourism Management”. The aim of this project was to developed a Sustainability Toolkit, especially for Small-to-Medium-sized Enterprises (SMEs).TRANSCRIPT
Toolkit of Sustainability Indicators for Small Accommodations in South Limburg
(Hotel Heerlen, 2013)
COLOGNE BUSINESS SCHOOL – Sustainable Tourism Management – 10/12/2013
Nicole Bosquet ~ Benjamin Kapitel ~ Agshin Nematov ~ Isabell Wulfsberg
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 2
AGENDA
1. Background
2. Definition of Sustainability in Tourism
3. Toolkit of Sustainability Indicators for Small Accommodations
Purpose
Usage
Benefits
Process
4. Sustainability Indicators
Water
Waste
Energy
Suppliers
Others
5. Conclusion & Future Perspectives
6. References
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 3
Background
Stakeholders involved in the project:
• VVV Zuid-Limburg: I. Darley
• Cologne Business School: D. Reiser M.A. Sustainable Tourism Management students: B.Kapitel, I.Wulfsberg, N.Bosquet, A.Nematov
• Compass GmbH: H. Stieger
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 4
Sustainability in Tourism
Tourism in South Limburg that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and people of South Limburg. (adapted from UNWTO, 2005)
(John Gardner, 2012)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 5
Toolkit of Indicators
What is a toolkit of sustainabilty indictors?
A set of practical guidelines with indicators in order to become a sustainable business
For whom is the indicator toolkit intended?
Specifically for small accommodations in South Limburg: B&Bs, hostels, holiday homes, hotels (< 10 rooms)
(Calah Reynolds, 2013)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 6
Toolkit of Indicators
1. Purpose
Help small accommodations in South Limburg by:
• Involving them in sustainability process
• Using adapted indicators
• Providing guidelines for application
• Facilitating the sustainability practice
• Reducing operational costs
(VVV Zuid Limburg, 2013)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 7
Toolkit of Indicators
2. Usage
(Logo Guru, 2012)
Step 1:
Review
Step 2:
Change
Step 3:
Re-evaluate
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 8
Toolkit of Indicators
3. Benefits for small accommodations
• Environmental management tool
• Reduction in energy, water and waste consumption
• Save money
• Improve green image
• Positive feedback from customers
• Enhance employee satisfaction
• Moral satisfaction (Priit Kallas, 2011)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 9
Toolkit of Indicators
4. Preparation of the toolkit
1. Analysis of the existing certification schemes
2. Face-to-face and telephone interviews
3. Preparation of toolkit (beta version)
4. Pre-testing
5. Revision of the toolkit
6. Final version of toolkit
(Kim Thompson, 2012)
(Kapitel, 2013)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg
1. Water:
• Bathroom
• Kitchen & Cleaning
• Garden
Example of criteria:
• Toilets have a dual flush or a stop function
• Dishwasher should be run with the water or energy saving program
• Rainwater is collected to water flowers and gardens
10
Sustainability Indicators
Fast Fact
Only 1% of available water on earth can serve human needs.
(Fairmont Hotels & Resorts, 2001)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 11
Sustainability Indicators
2. Waste:
• Waste reduction
• Waste separation
• Recycling
Example of criteria:
• Minimise waste by avoiding single packages
• Guests have the possibility to separate their waste
• Use recycled paper
Fast Fact
Recycling 250kg of paper has the potential to save 4.6 trees.
(Fairmont Hotels & Resorts, 2001)
(Sloan, Legrand & Chen, 2009)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 12
Sustainability Indicators
3. Energy:
• Lighting
• Heating
• Ventilation / cooling
• Greenhouse gas emission & transportation
Example of criteria:
• Energy efficient light bulbs should be used
• Forms of electric heating is not used or allowed
• Windows have a thermal insulation
Fast Fact
Lighting accounts for over 17% of energy use and 20% of greenhouse emissions in accommodations.
(Dee, 2010)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 13
Sustainability Indicators
4. Supply chain:
• Supplier
• Food & beverages
• Fair trade
• Organic / seasonal products
Example of criteria:
• Prefer local suppliers and business partners who have proven a commitment to environmental actions
• When possible buy seasonal products
• When possible buy labelled (organic) products
Fast Fact
Buying 100% local organic food can reduce the use of pesticides and consequently increases biodiversity and improves animal welfare.
(Foodlinks, 2013b)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 14
Sustainability Indicators
5. Other issues:
• Noise pollution
• Staff involvement
• Guest relations
• Green activities
• Environmental management
Example of criteria:
• Inform guests about the local public transportation system and alternatives such as bikes
• Overtime is paid or compensated
• The accommodation is a member in a local group
Fast Fact
An accelerating motorbike is almost as loud as a rock concert.
(den Boer & Schroten, 2007)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 15
Conclusion
Main factors and benefits of the toolkit for South Limburg
• Addresses sustainability concerns in South Limburg
• Awareness is raised among accommodation owners
• Provision of indicators for measuring the sustainability of small accommodations
• Water, waste, energy and supply chain are the key areas
(yadaDROP, 2011)
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 16
Future Perspectives
• Upgrading the toolkit
• Best practice examples among small accommodations
• Post-test examination in accommodations
• Incorporation of the criteria into local regulations
• Option of establishing a certification scheme for small accommodations in South Limburg
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 17
MA STM 12 – Sustainable Tourism Management
10/12/2013
Nicole Bosquet, Benjamin Kapitel, Agshin Nematov, Isabell Wulfsberg 18
References
• 25 Ways to turn your guests green. (2010). Caterer & Hotelkeeper, 200(4648), 34-38. Retrieved from EBSCOhost.
• Berg, W. (2006). Tourismusmanagement. Ludwigshafen, Germany: Friedrich Kiehl Verlag GmbH.
• Fairmont Hotels & Resorts (2001). The green Partnership guide. A practical guide to greening your hotel. Canada: Friesens.
• Fiji Integrated Coastal Management Project (2003). Making Small Hotels and Resorts Environmentally Sustainable.
• Foodlinks (2013a). Short food supply chains as a policy tool. Retrieved 05.12.2013 from http://purefoodlinks.eu/files/2013/05/Short-food-supply-chains-as-a-policy-tool.pdf
• Foodlinks (2013b). Urban Food Strategies: the rough guide to sustainable food systems. Retrieved 05.12.2013 from http://www.foodlinkscommunity.net/fileadmin/documents_organicresearch/foodlinks/publications/Urban_food_strategies.pdf
• John Dee (2010). Small Business Big Opportunity: Sustainable Growth. Melbourne: Sensis.
• Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005, p.11-12
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References
• Orbegozo Tamayo and Molina Vicente (2008). Environmental Management and its Influence on competitiveness improvement perception in the Basque Country enterprises, proceedings of Regional Studies Association Annual Conference.
• OTA = Organic Trade Association (1996). Organic Food Benefits. Retrieved 05.12.2013 from http://nutiva.com/nutrition/organic-food-benefits/
• Pilkington Group Limited (2013). Thermal Insulation. Retrieved 24.11.2013 from http://www.pilkington.com/europe/uk%2Band%2Bireland/english/products/bp/bybenefit/thermalinsulation/default.htm
• Sloan, P. Legrand, W. & Chen, J.S. (2009). Sustainability in the hospitality industry. Principles of sustainable operations. Oxford, England: Butterworth-Heinemann
• Travelife. (2013). Riad Al Massarah, Morroco. Retrieved 05.12.2013 from http://www.travelife.org/hotels/case_article1.asp
• USDA = United States Department of Agriculture (2013). The What and Why of Local Foods. Retrieved 05.12.2013 from http://www.usda.gov/wps/portal/usda/usdahome?contentidonly=true&contentid=KYF_Compass_The_What_and_Why_of_Local_Foods.html
• Wagner, J. (2013). 15 Advantages of Organic Food. Retrieved 05.12.2013 from http://www.sustainablebabysteps.com/advantages-of-organic-food.html
• World Tourism Organization (2011). About UNWTO. Retrieved 21.11.2013 from http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/docpdf/aboutunwto.pdf