Developing Profitable Websites

with Mash-ups and APIswith Mash-ups and APIs

Amo Sokhi, Head of ShopWindow

Agenda

• Background & Terminology

• Advantages to your Business

• Scope within Affiliates

• Case Study : citysearch.com• Case Study : citysearch.com

• Summary

Understanding the TechnologyUnderstanding the Technology

Definitions

• Application Programming Interface (API)

• Mashup Solution

data exchange between applications or systems across the Internet

Combining data from more than one source (typically using APIs)• Mashup Solution

• Cloud Computing

Combining data from more than one source (typically using APIs)

Accessing services or products available through the internet (the cloud)

Business Case: APIsBusiness Case: APIs

Packages vs. Services

Datafeeds API

Datafeed

Datafeed

Datafeed

Datafeed

DF

Data

Feed

DF

Shift in Technology developments

The ability to work through the Internet (Cloud)DF

Cost effective way of working

Advantages to Business

General Advantages

• Faster Development

• Maintenance and Development• Maintenance and Development

• Supported Services

• Mashup different services

• Greater Flexibility

Affiliate Marketing

• What makes your application unique

• Develop portfolio of sites quicker

Advantages to Business

• Develop portfolio of sites quicker

• Automated, regular updates

• Data Integrity

• Enhancement

• Enrichment

• Developing demands of todays user

• On going requirement of innovation

interaction, information on demand, speed of service

banners and links, content units, datafeeds, APIs

Scope within Affiliates

• On going requirement of innovation

• Shorter Development lifecycles delivering higher ROI

banners and links, content units, datafeeds, APIs

Less resource, less planning, beter ability to work on ad hoc basis

Mashup Case studyMashup Case study

CitySearch.com

CitySearch Mashup

OverviewSimilar to view london, citysearch.com offers users

info on restaurants, hotels, nightlife, shopping and

services in US cities

PurposeTo provide a comprehensive map facility that

Plots a users interests in a clear, meaningful

way, which bolts onto the current website

Transition from Packages to Services has led to

abundance of services through the Internet

Innovation must be high consideration to meet needs

of today's user

Summary

of today's user

Mashups offer innovation; allowing you to focus on

core business strategies.

Common APIs

Thank youThank you