動画広告マネタイズ_devsap発表資料_20150912
TRANSCRIPT
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Tatsuo Sakamoto Director of Sales, Japan
September 2015
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3
()
( ) 1985 30 Google AppLovin AdMob 2
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()
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6
2
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7
Before: After:
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8
Before: CPI
After: ROAS
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ROASReturn on Ad Spend
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10
[] 100coupon KPI
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11
[] CPI 100 user installKPI LTV
LTVROAS CPI
LTV userCPI
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12
KPI
2-4 CPI
1 ROAS
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13
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14
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15
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Frequency Cap ( )
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18
app
mediation
ADNW A
ADNW B
ADNW C
ADNW D
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2
3
4
5
Mediation()
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19
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20
+
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: (@kishidog )iAdAdMobInMobiAppLovin
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/
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: Crossy Road
(3)
(100)
9010(7 : 3 )
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: Crossy Road
14% (71 )
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> Native Ad Serving Template (NAST)
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: Clean Master (Cheetah Mobile)
1. User First 2. 3. 4.
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()
Frequency Cap Mediation
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Technology that Delivers Higher Ad Revenues 29
Tatsuo Sakamoto @[email protected]