dfrj rin r_estande volks rock street
DESCRIPTION
DREAM FACTORY - Rock in Rio cliente: Volkswagen estande guitarraTRANSCRIPT
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ESTANDE ROCK STREET
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CONTEXTO Em 2013, a Volkswagen foi uma das marcas patrocinadoras oficiais do Rock in Rio, o maior festival de música do mundo. A marca tinha direito a dois espaços na Cidade do Rock. DESAFIOS O estande de Volkswagen na Rock Street tinha como objetivo ser transgressor e icônico, além do desafio de se tornar o principal ponto de encontro extra-oficial do festival. SOLUÇÃO Da fusão entre uma guitarra e o Fox Rock in Rio nasceu o ponto de encontro mais icônico do festival. Neste espaço, a montadora ofereceu atividades divertidas e uma escadaria iluminada para estimular o bate papo, ou chegar ao tobogã que acompanhava toda extensão do estande.
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PROJETO
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PROJETO
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PROJETO
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PROJETO
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PROJETO
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MONTAGEM
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MONTAGEM
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MONTAGEM
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MONTAGEM
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RESULTADO
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RESULTADO
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RESULTADO
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RESULTADO
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ESTANDE ROCK STREET
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