dhl express - berenburg in china
DESCRIPTION
Tijdens de Week van de Ondernemer op 4 en 5 juni in Groningen heeft professor Rien Segers tijdens het ontbijt van DHL Express laten zien hoe de economische macht in de wereld verschuift naar Oost Azië.TRANSCRIPT
EXPORTEREN IN DE 21STE EEUWBerenburg in China?
Export in the 21Export in the 21stst century: century:Selling Berenburg in China!Selling Berenburg in China!
Prof. Dr.Prof. Dr. Rien T. SegersRien T. Segers
Week van de ondernemerWeek van de ondernemerGroningen 4 & 5 juniGroningen 4 & 5 juni
Hanze University of Applied SciencesHanze University of Applied Sciences International Business SchoolInternational Business School
Hanze University of Applied SciencesInternational Business School
• NL 2nd export country of Europe, after GNL 2nd export country of Europe, after G• More than 200 K exporters (7% > than in 2012) More than 200 K exporters (7% > than in 2012) • Most of them MKB (< 250 employees)Most of them MKB (< 250 employees)• 2 million NL jobs dependent on export2 million NL jobs dependent on exportSource: Internationaliseringsmonitor 2014, 2e kwartaal (CBS)Source: Internationaliseringsmonitor 2014, 2e kwartaal (CBS)
Thus:Thus:NL export country, but ….NL export country, but ….
Some statisticsSome statistics
Hanze University of Applied SciencesInternational Business School
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NL export, to which regions?NL export, to which regions?
• EurozoneEurozone• EU (no Euro)EU (no Euro)• Other European countriesOther European countries• AfricaAfrica• North AmericaNorth America• Oceania, other countriesOceania, other countries• and… Asiaand… Asia
Some statisticsSome statistics
Hanze University of Applied SciencesInternational Business School
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NL import versus NL exportNL import versus NL export
Some statisticsSome statistics
Hanze University of Applied SciencesInternational Business School
Source: Internationaliseringsmonitor 2014, 2e kwartaal (CBS), p. 26Source: Internationaliseringsmonitor 2014, 2e kwartaal (CBS), p. 26
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A severe discrepancy and anachronism:A severe discrepancy and anachronism:
• Export from NL to Asia only 10%!Export from NL to Asia only 10%!• Import to NL from Asia 22%!Import to NL from Asia 22%!
Some statisticsSome statistics
Hanze University of Applied SciencesInternational Business School
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Volume of import from Asia Volume of import from Asia willwill change change significantly; export significantly; export hashas to change to change
2121stst century = the Asian century century = the Asian century
Example:Example:Import from China: + 694% over one year!Import from China: + 694% over one year!But: export to China: only +140% over one year!But: export to China: only +140% over one year!
That means: enormous export CHANCES!That means: enormous export CHANCES!
Some statisticsSome statistics
Hanze University of Applied SciencesInternational Business School
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Most important development for export:Most important development for export:2121stst century becomes the century of Asia century becomes the century of Asia
The New New YorkThe New New York
Hanze University of Applied SciencesInternational Business School
The New New York in the 21st centuryThe New New York in the 21st century
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Asian companies 2014Asian companies 2014
Ever heard of these companies in 2014?Ever heard of these companies in 2014?
CHINA FIRST AUTOMOTIVE WORKSCHINA FIRST AUTOMOTIVE WORKS
COFCOCOFCO
DR. REDDYDR. REDDY
FLEXTRONICS INTERNATIONALFLEXTRONICS INTERNATIONAL
GEELYGEELY
Hanze University of Applied SciencesInternational Business School
1010
Ever heard of these companies in 2014?Ever heard of these companies in 2014?
HON HAIHON HAI
HUTCHISON WHAMPOAHUTCHISON WHAMPOA
KTKT
POSCOPOSCO
SKSK Central question:Central question:
Are you ready for Dr. Reddy?Are you ready for Dr. Reddy?
Asian companies 2014Asian companies 2014
Hanze University of Applied SciencesInternational Business School
111111
Back to 1970: ever heard of these companies?Back to 1970: ever heard of these companies?
CANONCANON
HONDAHONDA
KIKKOMANKIKKOMAN
MITSUBISHIMITSUBISHI
NECNEC
Japanese companies 1970Japanese companies 1970
Hanze University of Applied SciencesInternational Business School
12121212
Japanese companies 1970Japanese companies 1970
or of these companies in 1970?or of these companies in 1970?
NISSANNISSAN
PANASONICPANASONIC
SHARPSHARP
SONYSONY
TOYOTATOYOTA
15 years later: household brands15 years later: household brandsHanze University of Applied Sciences
International Business School
1313
East Asia + IndiaEast Asia + India
131313131313
ChinaChina
IndiaIndia
MyanmarMyanmar
LaosLaos
VietnamVietnam
CambodiaCambodia
ThailandThailand
SingaporeSingapore
MalaysiaMalaysia
South-KSouth-Koreaorea
JapanJapan
PhillipinPhillipineses
BruneiBrunei
IndonesiIndonesiaa
ASEAN + 3 + IndiaASEAN + 3 + India
East AsiaEast Asia
Hanze University of Applied SciencesInternational Business School
14141414
Times and hegemons are changing …Times and hegemons are changing …
1919thth century century: : the century of the U.K. > Britainizationthe century of the U.K. > BritainizationTransition period: 1933 – 1945 > from £ to $Transition period: 1933 – 1945 > from £ to $Decline U.K. ; rise USADecline U.K. ; rise USA
2020thth century century: : the century of the USA > Americanizationthe century of the USA > AmericanizationTransition period: 2007 – 2020 > from $ to ?Transition period: 2007 – 2020 > from $ to ?Decline West ; rise Rest, BRIC, but mainly Decline West ; rise Rest, BRIC, but mainly AsiaAsia
2121stst century century: : (again!) the century of Asia > Asianization(again!) the century of Asia > Asianization
NOW: NOW: transition period >>>transition period >>>
Now: transition periodNow: transition period
Hanze University of Applied SciencesInternational Business School
151515
The 2008 financial-economic crisis:The 2008 financial-economic crisis:Extremely severe > resulting in:Extremely severe > resulting in:
a transition perioda transition period= fundamental shift in thinking, acting and = fundamental shift in thinking, acting and organizing over an extensive period of time > organizing over an extensive period of time > paradigm change, that means:paradigm change, that means:
In In everyevery social domain transition processes social domain transition processes
GOOD DECISIONS AND FAST IMPLEMENTATIONS > GOOD DECISIONS AND FAST IMPLEMENTATIONS > COMPETITIVE AND LEADING COUNTRYCOMPETITIVE AND LEADING COUNTRY
CASE: NL INFRASTRUCTURE >>>CASE: NL INFRASTRUCTURE >>>
Now: transition periodNow: transition period
Hanze University of Applied SciencesInternational Business School
SShinkansen in JP 1964hinkansen in JP 1964= the greatest success in JP transportation history= the greatest success in JP transportation history
Why no cooperation with JR??Why no cooperation with JR??
Fyra in NL 2013Fyra in NL 2013= the greatest disaster in NL transportation history= the greatest disaster in NL transportation history
e.g. INFRASTRUCTURE, COMPARE:e.g. INFRASTRUCTURE, COMPARE:
Now: transition periodNow: transition period
Hanze University of Applied SciencesInternational Business School
17171717
EAST ASIAEAST ASIARise Rise andand renaissance of East Asia renaissance of East Asia
First: RISE OF EAST ASIAFirst: RISE OF EAST ASIA% of world GDP:% of world GDP:
(Figures in percentages of world GDP)(Figures in percentages of world GDP)Source: Source: Global EuropeGlobal Europe by the European Commission (Oct 2011), p. 15-16 by the European Commission (Oct 2011), p. 15-16
Three transition processesThree transition processes
Hanze University of Applied SciencesInternational Business School
Hanze University of Applied SciencesInternational Business School
18181818
Second:Second: RENAISSANCE OF EAST ASIA RENAISSANCE OF EAST ASIA
Source: Source: http://rationnelsansfinalite.blogspot.nl/2010/05/deux-millenaires-de-http://rationnelsansfinalite.blogspot.nl/2010/05/deux-millenaires-de-croissance-hommage.html croissance-hommage.html (data from Angus Maddison)
Note: as economic power shifts towards East Asia, Note: as economic power shifts towards East Asia, political power does toopolitical power does too
Three transition processesThree transition processes
• an extremely strong national identity > an extremely strong national identity > > pride & drive > pride & drive
• very close ties between ‘triple helix’:very close ties between ‘triple helix’: Government/ministriesGovernment/ministries BusinessBusiness Education/ScienceEducation/Science
The major success factor in EA countries:The major success factor in EA countries:a unique mix of a unique mix of
This model – with distinct national Asian variations –This model – with distinct national Asian variations –results in very comp bus strategies >>>results in very comp bus strategies >>>What to expect from East Asian companies? What to expect from East Asian companies?
An analysis of East Asia’s successAn analysis of East Asia’s success
Hanze University of Applied SciencesInternational Business School
202020202020
East Asian companies’ competitive advantagesEast Asian companies’ competitive advantagesvis-à-vis Western companies:vis-à-vis Western companies:
• corporate identity based on group focuscorporate identity based on group focus
• specific, non-western business strategies >specific, non-western business strategies >
• long term perspective >long term perspective >
• creation of a family atmosphere > gambate / guanxhicreation of a family atmosphere > gambate / guanxhi
Eastern competitive advantagesEastern competitive advantages
Hanze University of Applied SciencesInternational Business School
21
>> East Asian companies’ competitive >> East Asian companies’ competitive advantages vis-à-vis Western companies;advantages vis-à-vis Western companies;
• experts in innovation >experts in innovation >
• value and stimulate education, value and stimulate education,
research, training > research, training >
• win by aiming higher >win by aiming higher >
Eastern competitive advantagesEastern competitive advantages
Hanze University of Applied SciencesInternational Business School
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>> East Asian companies’ competitive >> East Asian companies’ competitive advantages vis-à-vis Western companies:advantages vis-à-vis Western companies:
• have a drive to outperform Western co’s >have a drive to outperform Western co’s >
• buy their way into the big leagues >buy their way into the big leagues >
they have all the capital needed for fast, global expansionthey have all the capital needed for fast, global expansion
• in most EA countries: lower wages per hourin most EA countries: lower wages per hour
Eastern competitive advantagesEastern competitive advantages
Hanze University of Applied SciencesInternational Business School
Example: Example: China’s growing bus influence in EUChina’s growing bus influence in EU
(source: Segers 2013, p. 83)(source: Segers 2013, p. 83)
• What should be the answer to the growing Chinese influence?What should be the answer to the growing Chinese influence?tariffs?tariffs? : no (case: 47% tax on Chinese solar panels!!) : no (case: 47% tax on Chinese solar panels!!) cooperation: yescooperation: yes
China’s riseChina’s rise
Hanze University of Applied SciencesInternational Business School
2424242424242424242424242424
Let us connect our export with the new world Let us connect our export with the new world center:center:
East Asia: innumerable chances!East Asia: innumerable chances!
ConclusionsConclusions
Hanze University of Applied SciencesInternational Business School
Obviously export to Asia difficult by:Obviously export to Asia difficult by:
• physical distancephysical distance• but mainly cultural distancebut mainly cultural distance
- language- language- religion- religion- legal system- legal system- political system- political system- outlook on life- outlook on life- customs and habits > decision making process- customs and habits > decision making process- market developments- market developments- service- service
• in addition: all East Asian countries are differentin addition: all East Asian countries are different
ConclusionsConclusions
Hanze University of Applied SciencesInternational Business School
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Professional help is abundantly offered by:Professional help is abundantly offered by:
• KvK in NL and in East AsiaKvK in NL and in East Asia• NL embassiesNL embassies• NFIANFIA• FenedexFenedex• Other institutions, such as banks, DHLOther institutions, such as banks, DHL• Myself: assisted more than 100 companiesMyself: assisted more than 100 companies
ConclusionsConclusions
Hanze University of Applied SciencesInternational Business School
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EAST ASIA = ENORMOUS EXPORT CHANCESEAST ASIA = ENORMOUS EXPORT CHANCES
ConclusionsConclusions
Hanze University of Applied SciencesInternational Business School
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Sorry for short presentation; happy to elaborate at another occasion!Sorry for short presentation; happy to elaborate at another occasion!
Thanks so much for your attention!Thanks so much for your attention!
ThanksThanks
Hanze University of Applied SciencesInternational Business School
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E-mail addressE-mail address
Prof. Dr. Rien T. Segers
Hanze University of Applied SciencesInternational Business School
Week van de Ondernemer 2014 GroningenWeek van de Ondernemer 2014 Groningen
Meer kennis van Prof. Rien T. Segers
opdoen:
13 juni WTC Leeuwarden
Week van de Ondernemer 2014 GroningenWeek van de Ondernemer 2014 Groningen
Webinar “Betalingsrisico’s in een notendop”
12 juni 15 uur Online
Deel drie in een serie van vier webinars
“Exporteren doe je zo!”
Week van de Ondernemer 2014 Groningen
THANK YOU!