día 2 - web & e-mail mk expert
DESCRIPTION
El marketing online. Características. Participantes. Formatos publicitarios. El componente viral. Cómo opera la viralidad. Análisis de campañas. The Obama Campaign. Día de los enamorados. Cómo presentar un informe?TRANSCRIPT
Juliá
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ePEXOemBlue
Julián M. Drault
web & e-mail mk expert
día 2
Wednesday, February 11, 2009
Juliá
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El marketing online
Wednesday, February 11, 2009
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Características
Wednesday, February 11, 2009
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Características
• Interactivo
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Características
• Interactivo
• Multimedia
Wednesday, February 11, 2009
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Características
• Interactivo
• Multimedia
• Multiformato
Wednesday, February 11, 2009
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Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
Wednesday, February 11, 2009
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Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
• Medible
Wednesday, February 11, 2009
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Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
• Medible
• Tiende a ser menos invasivo
Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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medible
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medible
Wednesday, February 11, 2009
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multiformato
Wednesday, February 11, 2009
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multiformato
Wednesday, February 11, 2009
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multiformato
Wednesday, February 11, 2009
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multiformato
Wednesday, February 11, 2009
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multiformato
Wednesday, February 11, 2009
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multiformato
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participantes
Wednesday, February 11, 2009
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participantes
Wednesday, February 11, 2009
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participantes
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participantes
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participantes
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participantes
Wednesday, February 11, 2009
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Formatos de Medios
Wednesday, February 11, 2009
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mediakit
http://especiales.lanacion.com.ar/varios/mediakit/index.asp
Wednesday, February 11, 2009
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El Componente Viral
Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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Qué rasgos son comunes ?
Wednesday, February 11, 2009
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• Historia fuerte
• Oportunista
• Factor sorpresa
• Apela emociones
• Perfil bajo; no intrusivo
Wednesday, February 11, 2009
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El concepto subyacenteHow to sell soap ?
Wednesday, February 11, 2009
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Cómo opera la viralidad ?
Wednesday, February 11, 2009
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siembra
Wednesday, February 11, 2009
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siembra
Wednesday, February 11, 2009
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siembra
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siembra
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lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA
Wednesday, February 11, 2009
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lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA
Wednesday, February 11, 2009
Juliá
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lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA
Wednesday, February 11, 2009
Juliá
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ePEXOemBlue
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA
Wednesday, February 11, 2009
Juliá
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ePEXOemBlue
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA
Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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Análisis de campañas
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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• Sometimes it seems as if the game is fixed and it only works for the few
and the powerful
• I believe there’s another way ... it can only happen if you get involved
• We can do a different campaign that empowers everyday voters
• I hope you use this website as a tool to organize your friends, our
neighbours, and your networks
• Form your own groups, plan your own events
• Take campaign and fundraising into your own hands
• Collect small donations instead of large campaign contributions
• Your campaign experience
• This has to be a vehicle for your hopes and dreams
Obama dixit
Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
la posibilidad de que te encuentren en todos lados.
Ir a donde estan mis “cleintes”
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
Juliá
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The Obama Campaign
Wednesday, February 11, 2009
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The Obama Campaign
Wednesday, February 11, 2009
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[ banners ]
cambio de paradigma
Wednesday, February 11, 2009
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[ banners ]
• Irrupción • Interés personal
cambio de paradigma
Wednesday, February 11, 2009
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por qué Internet ?
Wednesday, February 11, 2009
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por qué Internet ?
Cycle Time
Wednesday, February 11, 2009
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por qué Internet ?
Cycle Time
Personalización
Wednesday, February 11, 2009
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por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
Wednesday, February 11, 2009
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por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
Generación de Experiencia
Wednesday, February 11, 2009
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por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
Generación de Experiencia
Porque la gente cada vez lo usa más !
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Día de los enamorados
Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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Wednesday, February 11, 2009
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componentes de la promo
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resultados
Wednesday, February 11, 2009
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Cómo presentar un informe ?adjunto POLO LA MERCED
Wednesday, February 11, 2009
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GRACIAS ... :)
Julián [email protected]
Wednesday, February 11, 2009