7/27/2019 Dianna Loevner's Resume

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345 E. 81st St., Apt. 12M, New York, NY 10028 Mobile: (412) 680-0023 diannaloevner@gmail.com

http://www.diannaloevner.com

EDUCATION

American University B.A., Public Communication Minor, Marketing School of Communication - Washington, DC May 20

HONORS

Overall g.p.a. 3.63; Deans List

Prudential Spirit of Community Award 2008 For Outstanding Volunteer Service to the Community

Girl Scouts of Western Pennsylvania 2008 Women & Girls of Distinction Award Community Service

American Youth Foundation I Dare You Leadership Award 2008

RELEVANT EXPERIENCE

Project Leader, Honest Tea via American University PR Portfolio course , Bethesda, MD 01/13 present

Working off clients objective for a strategic communications plan encompassing primary research, targeted audiences, key

messages, suggested storylines, creative tactics and evaluation techniques

Materials include: news releases, media invitations, ads, app mockups and videos

Director of Finance & Fundraising, PRSSA, Washington, DC 08/11 present

Planned and organized fundraisers single-handedly in various venues around Washington, DC including Keepin it Reel an

event featuring DJsRSKand Reed Rothchild (Head of Rothchild) with photo coverage captured byDanceWootAssembled monthly budgets for the chapter in addition to reviewing membership drives and promotions

Creative Attach, Mother, London, England 05/12 05/12

Accompanied writers and producers to Factory Studios, providing feedback on formatting for Stella Cidre 30 and 60-second

advertisements for radio and Facebook

Accompanied producers while generating creative feedback from the grading of Esme Denters music video, Its Summer

Because We Say So presented by 17 Make-Up, a Boots UK brand

Set-up and conducted Skype and phone interviews with Defected Records for Sasha Markovas I Love Boxie t-shirt line

Public Relations and Marketing Assistant, Blurb, London, England 03/12 05/12

Participated in brainstorm sessions with Hope & Glory PR prior to the launch of campaign, Nation of Story Tellers

Selected showroom space, layout and content for Blurbs inclusion in Clerkenwell Design Week 2012

Composed creative blog posts exposed to over 42,000 people such as Kickstarter Projects Aims to Save Box Cameras

Performed a competitive review by creating an identical product and transcribing the experience from process to result

DJ, WVAU, Washington, DC 01/10 12/11

Hosted two online radio shows, Studio 10 and DNA with interviews featuring artists such as The Dance Party

Sought out local DJs, artists and producers for on-air performances including Eighteenth Street Lounges Ed Metaphysical

Writer for WVAUswebsiteincluding YouTube video footage from the show (e.g. Flex Mathews & The Unknown on "D'N'A)

Intern, Rational 360 Public Relations, Washington, DC 04/11 08/11

Conducted research, including Cision, to assemble media lists for clients like the Personal Care Products Council

Pulled news clips and compiled media impressions for the Peter G. Peterson Foundations 2011 Fiscal Summit

Pitched to regional, national and international news and media outlets through phone and email

Attended Truck Safety Coalition Press Conference while taking notes to use for a pitch benefitting a client

Communications Intern, National Alliance on Mental Illness , Washington, DC 06/10 08/10

Revised and updated NAMI.org in AP style in addition to recreating the ADHD section of the website

Active during the 2010 NAMI National Convention in Washington: conducted and recorded consumer interviews, took care ofV.I.P.s, contributed to live social media and wrote copy (e.g. Cliff Richey: Professional Tennis Player Aces Depression)

Increased overall social media presence by providing Twitter, Facebook and YouTube updates visible to over 48,000 people

Developed an innovative model for NAMI StigmaBuster collective through consumer data and an environmental scan

KEY SKILLS

Cision, Jigsaw, MEDIAtlas, Microsoft Office, Facebook, Twitter, Tumblr, Wanelo, Wordpress, Pinterest, iMovie, YouTube, SEO

Google AdWords

mailto:diannaloevner@gmail.comhttp://www.diannaloevner.com/http://www.diannaloevner.com/https://www.facebook.com/events/276362872376918/https://www.facebook.com/RSKMUSIKhttps://www.facebook.com/RSKMUSIKhttp://www.headofrothchild.com/https://www.facebook.com/media/set/?set=a.266158276757056.66646.156074464432105&type=3https://www.facebook.com/media/set/?set=a.266158276757056.66646.156074464432105&type=3http://www.factory.uk.com/http://www.factory.uk.com/http://youtu.be/YuxEKS3tjpkhttp://youtu.be/YuxEKS3tjpkhttp://blog.blurb.com/index.php/2012/03/28/kickstarter-projects-aims-to-save-box-cameras/http://thedancepartyband.com/http://www.wvau.org/http://www.wvau.org/http://www.wvau.org/http://www.wvau.org/2011/02/14/flex-mathews-the-unknown-on-dna/http://www.nami.org/template.cfm?section=ADHDhttp://www.nami.org/Template.cfm?Section=Court_Watch1&template=/ContentManagement/ContentDisplay.cfm&ContentID=103790https://www.facebook.com/events/276362872376918/https://www.facebook.com/RSKMUSIKhttp://www.headofrothchild.com/https://www.facebook.com/media/set/?set=a.266158276757056.66646.156074464432105&type=3http://www.factory.uk.com/http://youtu.be/YuxEKS3tjpkhttp://youtu.be/YuxEKS3tjpkhttp://blog.blurb.com/index.php/2012/03/28/kickstarter-projects-aims-to-save-box-cameras/http://thedancepartyband.com/http://www.wvau.org/http://www.wvau.org/2011/02/14/flex-mathews-the-unknown-on-dna/http://www.nami.org/template.cfm?section=ADHDhttp://www.nami.org/Template.cfm?Section=Court_Watch1&template=/ContentManagement/ContentDisplay.cfm&ContentID=103790mailto:diannaloevner@gmail.comhttp://www.diannaloevner.com/