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PORTFOLIOSR8 Design - Digital & Graphic Design

Saray Rodríguez Ferruz

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Hello! My name is Saray Rodríguez and I am a Digital and Graphic designer

based in UK. I am commited and hard working both in

individual and team work.I love to feel inspired by other people as well as

by places and everything around me.

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3D CHARACTER DESIGN

Project created for the online course “From 0 to render with Cinema 4D”, organised by the creative platform Domêstika and taught by the 3D designer and illustrator Zigor Samaniego.

The aim of this project was to create two different elements using Cinema 4D.The first element is a totem, were it was necessary to obtain a balanced and visually pleasant composition using basic geometry shapes.The second task of this course is to create a nice and friendly 3D character.To obtain the final outcome, Cinema 4D and Adobe Photoshop CC were used.

From 0 to render with Cinema 4D (Domêstika)April (2017)

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BACKSHA WEBSITE

Website and logo created as promotion for a social mobile appli-cation for backpackers and travellers called Backsha (backpack + share).The website was designed using Adobe Illustrator CC and it was developed usign basic HTML and CSS with the text editor “Atom”. In addition, the website was created using the “mobile first” principle (responsive design).The aim of this project was to create a user friendly website and a consistant web presence, keeping the same aesthetic in all the elements representatives of Backsha, creating trust and engaging the user.

To visit the working website click the link below:http://sr8design.com/

To watch the Backsha app video click the following link:https://www.youtube.com/watch?v=ty_8c3HQFp4&feature=youtu.be

MA Digital Design De Montfort University (Leicester)Final Major Project (2017)

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LEICESTER CARIBBEAN CRICKET CLUB

This team work project consisted in the redesign of the Leicester Caribbean Cricket Club website. Also a logo was designed with the aim of create a strong and recognizable identity.Through the use of good quality images and an appropiate distribution of the content, the website engage the users and has a nice and clean aesthetic.

The software used for the creation of this project is Adobe Illus-trator CS6

De Montfort University: Square Mile (Leicester)Volunteer project (2016)

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MEDBOURNE VILLAGE

The aim for this team project was to redesign the Medbourne Village’s website.It was very challenging to reorganised the large amount of infor-mation and make the website easy to navigate and user friendly.In addition, a logo was also created representing the village showing two main Medbourne’s landmarks.

MA Digital Design De Montfort University (Leicester)Creative Digital Media Design (2016)

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UCTW JEWELLERY

Multidisciplinary team project created with the aim of putting together different skills and create a new eco friendly, sustainable and unique jewellery line.As promotion for this product, a logo, a stationery and a promo-tional video were created. The logo reflects the aspect of evolucion through the shape and the use of the gradient. The green colour represents the technological and eco friendly side of the product.

The promotional video is available in the following link:https://www.youtube.com/watch?v=3ENQvMpboxo&featu-re=youtu.be

MA Digital Design De Montfort University (Leicester)Creative Design Studio (2016)

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RED HEART

Red Heart Casino brand was made for a casino located in Zaragoza (Spain).

An advertising campaign (poster and animation) was made.The campaign slogan is: “He is not in love, he plays poker”

You can find the animation in:https://www.youtube.com/watch?v=B9q3ox2_AB4&featu-re=youtu.be

Software used for this project was Adobe Illustrator CS3 and Adobe Flash CS3.

BA (Hons) Graphic Design (Erasmus exchange program)Plymouth College of ArtFinal Major Project (2014)

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THE VIDEOGAME

Animation made with a cartoon aesthetic. The aim of this animation is to promote the tetris videogame.

You can find the animation in:https://www.youtube.com/watch?v=G2mGEG5xTSM

The software used for this project was Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe Flash CS3.

BA (Hons) Graphic Design (Erasmus exchange program)Plymouth College of ArtMotion graphics moduleSecond year (2013)

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WALK CYCLE ANIMATION

Personal project created with Illustrator CC and Adobe After Effects.This project involves the character design, illustration and anima-tion.

It is available in the following link:https://www.youtube.com/watch?v=cKpfY2L2CoA

Personal project 2016

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MARILYN MANSON: THE PALE EMPEROR

Redesign of The Pale Emperor, the new album of Marilyn Manson.The most challenging task of this project was to keep Marilyn Manson’s recognizable aesthetic without the use of his own image.

The main elements taking part in this project are: music, photography and logo design.One image was created for each one of the songs within the album. All of them reflect a specific idea from the song they are representing.The aim of this project was to obtain a minimal, clean and visually strong aesthetic.

Adobe Photoshop CC, Adobe Illustrator CC and Adobe Indesign CC were used.

BA (Hons) Graphic Design (Top up year)Plymouth College of ArtFinal Major Project (2015)

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DIWO

Diwo is a brand made for a videogame shop located in Zaragoza (Spain).

An advertising campaign was created as well.The aim of this campaign was to relate the brand with the most popular videogames, as the image shows.

Adobe Illustrator CS3 was the main software used.

Certificate of Higher Education in Fine Arts and Advertising GraphicsCollege of Art and Design of Orihuela – Orihuela – SpainFinal Major Project (2011)

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SR8

SR8 is my personal brand as a graphic and digital designer.For this brand I have choosen a simple aesthetic with the aim of achieving a clean and powerful image.

Software used for this project was Adobe Illustrator CSS and Adobe Photoshop CSS.

BA (Hons) Graphic DesignPlymouth College of ArtSelf Promotion module (2015)

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ZONA 3

This logo was made for a puzzles and models store located in Zaragoza (Spain).For this brand I opted for a simple and clean design. Corporative elements were designed such as notepaper, business cards and envelops.

This project was elaborated with Adobe Illustrator CS3, Adobe Photoshop CS3 and Cinema 4D.

BA (Hons) Graphic Design Aragón Design College – Zaragoza – SpainProjects module (2012)

TOMA TÉ

Toma té logo was created for a coffee shop were clients can find a different and exciting new way of having a healthy and quick lunch or snack.

This project was created with Adobe Illustrator CS4 and Adobe Photoshop CS4.

BA (Hons) Graphic Design (Erasmus exchange program)Plymouth College of ArtResearch, development and experimentation (2014)e

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ONE DAY

Infographics and illustration were made with a nice aesthetic. The aim of the project is to unite more parents and children by encouraging them to do more things as a whole family.

The software used for this project was Adobe Illustrator CS3.

BA (Hons) Graphic Design (Erasmus exchange program)Plymouth College of ArtInformation graphics module (2014)

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AKEKU BEER

Final project for the “Express illustration with Adobe Illustrator and Photoshop”, organised by the creative platform Domêstika and taught by the illustrator Óscar Lloréns.

The aim of this project was to create an attractive and efficient illustration to promote a new lemon beer called Akeku.

The software used for this project was Adobe Illustrator CS5, Adobe Photoshop CS5.

Express illustration with Illustrator and Photoshop (Domêstika)August (2015)

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LITTLE MONSTERS

In a world of fantasy, these friendly monsters are the terror of many children.Illustrations was made for a book of fairy tales.

This project was created with Adobe Photoshop CS3.

BA (Hons) Graphic Design Aragón Design College – Zaragoza – SpainIllustration module (2013)

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“Design is so simple. That’s why it’s so complicated.” – Paul Rand