Pao-Chung Ho

VP & General DirectorNetworks & Multimedia InstituteInstitute for Information Industry

Digital Convergence The way quad-play goes

WOCC, 2008/04/24

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Table of Contents

Quad-play in U-Life : Vision for Digital ConvergenceTrends/Characteristics for Digital ConvergenceChallenges & Potential ICT ApproachesConclusions

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Quad-play in U-Life: Vision for Digital Convergence

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AnyAnyContentContent

Internet @ BreakfastInternet @ Breakfast

Telematics Telematics on the Roadon the Road Internet @ OfficeInternet @ Office

Internet @ MeetingsInternet @ Meetings

Internet in the AirInternet in the Air

Internet @ LeisureInternet @ Leisure

Internet @ HotelInternet @ Hotel

InternetInternetvia Taxivia Taxi

Ubiquitous Computing

ononAnywhereAnywhere

AnyDevice

AnyDevice

overover

AnyNetwork

AnyNetwork

atat

AnyTimeAnyTime

in

U-TaiwanU-JapanU-Korea

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U-Life Global Outlook : Wireless Cities North America

U.S: Philadelphia, SFOCanada: Frederiction

Kingston

EuropeUK: KingscelereBasingstoke

PortsmouthGerman: BergenHamburgBochumFrance: LaurisNantesSweden: GotlandSkellefteFinland: MntslPorvoo

AsiaTaiwan: Taipei, Taichung, KaohsiungIndia: PuneMalaysia:Pasir GudangSubang Java

South PacificAustralia: AdelaideNew Zealand: Auckland,

Wellington

Over 130Wireless Cities

Wi-Fi, WiMAX, LTE, 4G

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Broadband Wireless Attaining Ubiquity

Source: Korea 4G R&D and Standardization, LGE, 2006

High (250 Km/h~)

Medium (Vehicular)

1G

2G

LTE. 4G Requirements

Low(Nomadic)

Peak Data Rate14.4 Kbps 144 Kbps 384 Kbps ~ 50 Mbps ~100 Mbps ~

CDMAGSM

AMPS

W-CDMA/HSDPACDMA2000/Ev-DV/DO

1995 2000 2005 2010

WiBro

802.16e

WLAN802.11a/b

802.16 a/d

Mobility 4GStandard

3G++3G

Wireless Transmission100 Mbps (high mobility)1GHz(Fixed, Nomadic)High Spec. efficiency ( 5~10 bps/Hz ~)

Ubiquitous communication Heterogeneous IW

Cost-effectiveHigh capacityLarger coverage

WLAN802.11n

1

2

3

GbWLAN

802.16mWiMAX 2

W-CDMA/OFDMCDMA2000/OFDM

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Global Evolution Trends (Path 1) 3G Evolution (Path 2) 4G standard body (Path 3) Broadband wireless (Path 4) 802.11p, 802.11n

802.11p4

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DevicesDevices

Market Transition: Consumer Driven

Content / ApplicationsContent / Applications

NetworksAt Home, At Work, On the Move

NetworksAt Home, At Work, On the Move

Source: Cisco, 2007

Network/Content/Device Boundaries Blurring

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Triple-play has become mainstream, and

E-Learning

VideoDataVoiceTriple Play Service

IP BasedService

Voice

Video

Datanetwork

VoiceData

Video

Wi-FiVoIP Phone

Video Phone

PC

Internet Access

Cordless Caller ID phone

Home Shopping

Home Banking Telemedicine

OnlineGaming

EPG Multi-View i-TV

VODPVR

SourceMIC, Nov. 2006

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Quad-Play Services & Devices Integrates Ubiquitous Network Society

Quad-play = Triple-play + MobilityQuad-play = Triple-play + Mobility

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Trends/Characteristics for Digital Convergence

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What we see on CES 2008 : Convergence!

SourceMIC2008, 01

Audio/Video

Push Mail

Internet

DTV

Camera

Game

GPS/LBS

SkypeMulti-function handsetMulti-function handset

Multimedia Platform

Wired Connection

Wireless Connection

On the Move

Game eCommerce / Community IPTV Service

PlayStation Network

PS3

Wii ChannelsWii

Xbox Live

Xbox 360

Indoor/Home

In Car

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Characteristics of ConvergenceNetworksDevicesContentsServices

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Networks :Integrated network achieves convergent services

Source: MICApril 2007

TTomorrowomorrowHorizontal Network (multiHorizontal Network (multi--services)services)

TodayTodayVertical Networks (single service)Vertical Networks (single service)

Mob

ile

Ter

rest

rial

/Rad

io/S

atel

lite

Fixe

d N

etw

ork

WiM

AX

/WL

AN

Convergence Services

IP Based-ServicesEnvironment

Service 1Service 1 Service 2Service 2 Service 3Service 3 Service 4Service 4

Wireless(WiMAX, WiFi)

Data 1Data 1 Data 3Data 3Data 2Data 2 Data 4Data 4

DataVideo

Voice

Broadcasting(Terrestrial, Radio, Satellite)

Mobile(GPRS, HSDPA, 3G, 4G)

Fixed Network(Cable, DSL, FTTX )

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Devices :Change on end-user experience by convergence

single service, single billing, single-mode terminal

multiple function, personal service,multi-mode terminal of unified billing

Source:1. Mobile Terminals for Convergence, ZTE Corporation, 2007/102. Insight Entertainment Technologies Consumer Survey, Jupiter Research, 2007,06

Preference For a Single Device Creates Demand For Converged Devices

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Contents :Quality & Interaction pushes content aggregation

High-Definition (Quality)

Premiere Channel Package

Pay-Per-View

VOD, Push VOD

Quad-Play

Data VoiceVideo

Bundle ServiceSingle Provider

Single Bill

Video-on-Demand (Interaction)

Internet

Phone

TV/STB

PC/NB

Handset/PDA

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Services :Convergence of Devices & Web2.0 Mash up..

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Challenges & Potential ICT Approaches

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Challenges to Ubiquity/Convergence5Ws need to achieve

Who is the user? Which device is in-use?Where are the data and device?What do you need?HoW to interact?

Healthcaree-Learning

Entertainment

Community

Ubiquitous Services

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ICT Issues on Ubiquity/ConvergenceCross Services, Networks, and Devices for

contents/media continuity

Networks

Devices

Services contents/mediaconsumer

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Issue 1: Cross Services

Rich Internet Application Techniques:Ajax, Flash/Flex, Enabling website to attain RIA (Rich Internet

Application)

Web Service APIs: XML-RPCRESTRSSAtomMashup Providing software development tools to

facilitate connection to data and information, enabling mash-upinto Web 2.0 websites

Content Creation and Distribution Tools: BlogWikiPodcast/Vodcast, Providing simple and easy-to-use tools to

encourage user-participation

AJAX Flex

XML-RPC Mashup

RSS Atom

REST

Blog Podcast & Vodcast Wiki

Service Composition

Transports

Messaging

Description

Quality ofExperience

HTTP/HTTPS SMTP RMI / IIOP

XSD WSDL

SOAPXML WS-AddressingWS-Renewable References

WS-Metadata ExchangeWS-Policy

WS-Service Group

WS-Resource Properties

JMS

WS-Security

WS-Reliable Messaging WS-Transaction

WS-Resource Lifetime

WS-Base Faults

WS-Notification BPEL4WS

Source: IDEAS/III, IIBM

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Issue 2: Cross NetworksSeamless internetworking

RequirementsOne provider over multiple

networks Partnerships among different

networksUsers subscribe to each network

separately but use one common ID on the network

Key ChallengesScalability Standard handover interfacesCross-layer solutions. QoS guarantees during handover Security

WiMAX Service

3G Service

WiFi Service

BS

AP

Node-B RNCSGSN/GGSN

HLR/VLR

Network ServiceManagement

HeterogeneousAccess Gateway

Packet Data Gateway

SeamlessInternetworking

Heterogeneous Internetworking

Technologies

Reconfigurable Mobile Access Technologies

ServiceTechnologies

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Issue 3: Cross DevicesDiscovery & establishment of ubiquitous

environmentMedia Adaptation (UAProfile)

Experience enhancement over ubiquitous environmentUser Interface for user-friendly & multi-

function switchHeterogeneous Network

Continuity/handover (focus on Home/Community/Telematics)

PDA device

Mobile TV handset

TVHome stereoMusic Handset

Form FactorsIncreasing physical diversityMore screen sizesInnovative physical designs (swivels, flips, sliders)Combination devices, music, media, camera

OtherInnovative UI, eg tilt, 3D, accelerationRadio and TV receptionLocation sensingWi-Fi, WiMAX

Handset SoftwareBetter Web browsers, PIMOperator customizationBetter graphics & games supportMulti-format media playersDRMVoice recognition/synthesis

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Potential MarketsNext Generation Networks

High-speed broaband wireless: WiMAX & LTE IMS enabled Service Oriented Devices - smartphones

FMC/FMS (Fixed-Mobile Convergence/Substitute)Mobile TV, mobile payment,

TelematicsPND, OBU-DSRC, LBS

Security Intrusion detection/protection, Vulnerability Scan

Mobile Web 2.0Service mesh-up and aggregationE.g. Yahoo connected, Google,

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Conclusions

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ConclusionsQuad-play (Data, Voice, Video, Mobility) blurs the

boundaries across network/device/contents/service

Digital Convergence brings multi-industry, cross-domain integration, in which causes brand-new & innovative opportunities, business models and markets

Keys: Customer-driven differentiation Customization, personalization (long-tails) User interface & interaction for value-added services

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Thanks for your attention !!!

Table of ContentsQuad-play in U-Life: Vision for Digital ConvergenceUbiquitous Computing U-Life Global Outlook : Wireless Cities Broadband Wireless Attaining UbiquityMarket Transition: Consumer DrivenTriple-play has become mainstream, andQuad-Play Services & Devices Integrates Ubiquitous Network SocietyTrends/Characteristics for Digital ConvergenceWhat we see on CES 2008 : Convergence!Characteristics of ConvergenceNetworks :Integrated network achieves convergent servicesDevices :Change on end-user experience by convergenceContents :Quality & Interaction pushes content aggregationServices : Convergence of Devices & Web2.0 Mash up..Challenges & Potential ICT ApproachesChallenges to Ubiquity/ConvergenceICT Issues on Ubiquity/ConvergenceIssue 1: Cross ServicesIssue 2: Cross NetworksIssue 3: Cross DevicesPotential MarketsConclusionsConclusionsThanks for your attention !!!