digital disruption in hr: how digitalization can help you succeed in today’s war for talent
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Rob Brouwer, CEO, London, May, 19, 2016
DIGITAL DISRUPTION IN HR: HOW DIGITALIZATION CAN HELP YOU SUCCEED IN TODAY’S COMPETITIVE TALENT LANDSCAPE
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58 COUNTRIES / HEADQUARTERS IN MILAN
20+ MIO JOBS LISTED
1+ BILLION VISITS/YEAR
35 MIO UNIQUE VISITORS/MONTH
65+ MIO SUBSCRIBERS
1000+ COMPANIES
ABOUT JOBRAPIDO “Taking the work out of looking for work”
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DIGITALIZATION AROUND US
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BIG DATA
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INCREASINGLY FRAGMENTED AND SOPHISTICATED TALENT LANDSCAPE
Source: Barclays, 2016
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NEW TALENT MARKETING TOOLS
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Targeting specific profiles
Male, 32 years old, Essex (England), liking outdoor activities, plaid t-shirt, facial hair product
FARMERLikehood of purchasing software: LOW
URBANITELikehood of purchasing software: HIGH
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INCREASINGLY COMPETITIVE TALENT LANDSCAPE
Difficulty attracting talent andhiring staff
In 2016, hiring
budgets increased
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HOW TO WIN IN THIS CHALLENGING ENVIRONMENT?1. RIGHT AUDIENCE AND THE RIGHT MESSAGE
HR and Marketing join forces
• What is different about working at your company?
FunctionalBenefits
Reasons toBelieve
EmotionalBenefits
BRAND
Successful companies score significantly better in highly strategical HR dimensions. Give focus to the strategic component of HR and try to automate and measure each part of it along your path to excellence.
* Success measured by average operating margins and average revenue changes during the previous two years 2012 and 2013
COMPANIES WITH HIGHER PERFORMANCE HAVE BETTER HR CAPABILITIES
HR INTERNATIONALIZATION
SOCIAL MEDIA
EMPLOYEE ENGAGEMENT
CAREER MODELS AND COMPETENCIES
BEHAVIOUR AND CULTURE
TALENT MANAGEMENT
HR AND PEOPLE STRATEGY
EMPLOYER BRANDING
TALENT ACQUISITION
SUCCESSFUL COMPANIES ARE MORE DATA DRIVEN
LOW PERFORMERS HIGH PERFORMERS
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Source: BCG study - https://www.bcgperspectives.com/ Source: BCG study - https://www.bcgperspectives.com/
HOW TO WIN IN THIS CHALLENGING ENVIRONMENT?2. DATA DRIVEN CAPABILITIES
ALWAYS ON
THINK LIKE A MARKETER RIGHT MESSAGE + RIGHT AUDIENCE + RIGHT MEDIA
CAREER SITE
CAN
DID
ATE CAPTU
RIN
G
APPLICA
NT TR
ACKIN
G
PRE-SELECTIO
N
SELECTION
& HIRIN
G
TALENT MANAGEMENT
You
ON DEMAND
START THINKING LIKE A MARKETER TO STAND OUT AS A BRAND
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QUALIFIED CANDIDATES
Brand MessagePeople flow
Brand Messa
ge
People flow
Brand Message
People flow
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+60 million registered users
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telle
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Jobr
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may
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not d
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Source: 1- The State of broadband 2015, ITU and UNESCO, 2- State of Connectivity 2015' - Facebook
• Know your talent group
• Make sure you stand out
• Use a data driven approach
• Think like a Marketer
How digital can help you succeed in in today’s war for talent
4 TAKEAWAYS
Go fishing
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GO FISHING WITH JOBRAPIDO