digital economy by dr.settapong malisuwan เศรษฐพงค์...
TRANSCRIPT
4G CONNECTIVITY: THE DIGITAL ECONOMY ERA
SETTAPONG MALISUWAN
THE EVOLUTION OF MOBILE COMMUNICATIONS
2
1G 2G 3G 4G
1980 1990 2000
2020
• Basic Voice
• Analogue Systems
• Low Capacity
• Limited local and
regional coverage
The foundation of mobile telephony
Mobile telephony for everyone
The foundation of mobile
broadband
Enhanced mobile broadband
• Designed for voice
• Improved coverage
and capacity
• First digital
standards (GSM,
CDMA)
• Designed for voice with
some data consideration
(multimedia, text,
internet)
• First mobile broadbandDESIGNED FOR DATA!
IP BASED PROTOCOLS
TRUE MOBILE BROADBAND
TRANSFORMING TO DIGITAL ECONOMY
ENHANCED MOBILITY : 4G VS 3G
3
4G
What does this mean?
SPEED OF TRANSFER
ENHANCED MOBILITY : 4G VS 3G
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4G
What does this mean?
FASTER RESPONSE TIME FROMNETWORK
Smartphone users often measures how many times their internet connection drops or how quickly apps download. This is the main cause of low customer advocacy
ENHANCED MOBILITY : 4G VS 3G
5
4G
What does this mean?
INCREASED NETWORKCAPACITY
ABLE TO ACCOMMODATEMORE DATA AND MORE
USERS!
4G SUBSCRIPTIONS GLOBAL OUTLOOK
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PAST NOW FORECASTED
45.%Expected Growth CAGR3500 MIL
SUBSCRIBERS
SUBSCRIBERS IN MILLIONS
BY 2020
9.5 billion mobile subscribers
90% of all subscribers over 6 years will have mobile phones
60% of all are smartphones
2013 2015/16
2020
4G SUBSCRIPTIONS REGIONAL OUTLOOK
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BY 2020
60% of LTE additions will be in APAC mobile subscribers
+300 million LTE subscribers in Middle East and Africa
+500 million LTE subscribers in Europe
+250 million in North Americaof all subscribers over 6 years will have mobile phones
WHAT DOES MOBILE BROADBAND MEAN FOR THAILAND?
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149% Mobile Penetration 77M+ Million 3G Subscribers
90% of 18-24 yrs old access internet via mobile phones
Only 5.5 million of 22 million Thai households own computers
End of 2014 Thai users consume 1 GB of mobile data per month. Thailand is the 2nd highest youtube viewer in Asia after Japan.
Soon Mobile Broadband Importance exceeds Fixed Broadband for Thailand
SOURCE: YOZZO
NARROWBAND
BROADBAND
3.4%8.9%
45%40.3%
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4G LTE WILL ALSO SHAPE CUSTOMER BEHAVIOR IN THAILAND
RESULTING IN
• MORE DATA PER USER
• HIGHER NO. OF USERS USING DATA
10
4G LTE NETWORKS CAN provide broadband connectivity
to many communities in rural areas that are beyond
reach of the limited wired broadband infrastructure in
THAILAND
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The Biggest Source of Entertainment. Which Screen?
VS.
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MOBILE IS MY THIRD HAND
MOBILE IS NO LONGER JUST A DEVICE
IT IS A HUMAN BEING’s THIRD HELPING HAND
IT IS A BEHAVIOUR
MOST IMPORTANTLY, IT IS AN IMPULSE TO BUY ANYTHING, ANYWHERE and ANYTIME
360 DEGREE NATIONAL ECONOMY IMPACT
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360 DEGREE NATIONAL ECONOMY IMPACT
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Spectrum assignment
Infrastructure and support services
Networkoperators
Handsetdevices
Distributors andretailers
Content andservices
Suppliers ofinfrastructure andsupport services
Mobilenetwork
operators
Wirelesshandset devicemanufacturers
Distributorsand retailers
of mobilecommunications
Mobilecontent andservice appproviders
THANK YOU VERY MUCHFOR YOUR ATTENTION!