Digital Economy, its future

Gihong Kim ( 부산대학교 경제학부 교수 )

Purpose of this presentation

To give lots of questions, not answers

1. What does it mean by Steve Jobs?

2. Changes within 5- 10 years in the digital

economy

3. What will be most important?

Contents

Steve Jobs in Apple Home Page What does it mean by this picture? Perspective from the product

◦ Simplicity: 단순성 , 간결함◦ Based on 1) sympathy◦ Based on 2) design, particularly minus design◦ Based on 3) consistency◦ Based on 4) contents◦ Based on 5) the harmony between hardware and

software Innovation as creative destruction

◦ From feature phone to smart phone◦ From PC to Post-PC (Mobile PC)

The maturity of the information economy◦ IT revolution and/or internet revolution is entering

to the peak status. Entrance to the mobile gadget: smart phone Entrance to the Post-PC: ipad Emphasis on contents; I-tunes; two edged-

sword; evolution to apple-TV Focus on imagination, design; creativity Hardware is important, but software is more

important

What does it mean by Steve Jobs?

Changes within 5- 10 years in the digital economy

2011◦ The subscriber of the internet: 20 억 (world pop.70억 )◦ The subscriber of the cell phone: 45 억명 (2010,

12)

The world to 2020

2016 to 2020◦ Expectation of subscribers◦ World Population: 77 억 - 85 억 (2020, UN)◦ Cell phones: 50~60 억 (estimatied); 2/3 smart-

phones◦ Internet users: 조만간 30 억명 돌파

Really connected world The digital revolution has been finalized, at

least, till 2200. 베스트베리 에릭슨 회장 : 2020 년까지 500 억개의 디바이스가 서로 연결될 것

◦ Especially by mobile devices

Mobile everything; the realization of ubiqui-tous computing

What will happen?

The popularity of cloud comput-ing Cloud computing is a general

term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three cate-gories: Infrastructure-as-a-Ser-vice (IaaS), Platform-as-a-Ser-vice (PaaS) and Software-as-a-Service (SaaS). The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams.

M2M Machine-to-Machine

(M2M) refers to technolo-gies that allow both wire-less and wired systems to communicate with other devices of the same ability.

The expansion of wireless networks across the world has made it far easier for M2M communication to take place and has less-ened the amount of power and time necessary for in-formation to be communi-cated between machines.

Wired and wireless Communication and broadcasting Mobile and the internet Convergence among different industries;

banking? Broadband network convergence; Network

as common commodity: IT does not matter◦ The importance of platform; 개방과 폐쇄 ; android

and mac os Media big-bang; what will be the next?

Convergence

Please pay attention to Google and Amazon, rather than apple

What will be most important?

Ernest Stengerg; Icons’ economy◦ The concept of information economy is absurd. New

wave of change is coming: not information but ‘image’. New factor of production will be ‘meanings, and new value will be added when story and event will be com-bined..

Rolf Jensen: the Dream Society◦ Three wave in IT: Hardware, Software(Now, we live in),

and Contents; Humankind will move from the age of letter-dependent to the age of audio-visual image. The icon of the dream society will be a person similar to steven spielberg. Picture will be a min vehicle of con-nenction in the dream society.

A few expectations

Joseph Pine and James Gilmore: the Experi-ence economy◦ Information will not be a source of new economy,

‘experience)’ will be a new source of wealth and job. 체험은 이전에 명확하지 않았던 새로운 경제 산출방식의 한 장르로 나타날 것 .

Virginia Postel: the substance of style◦ 우리는 지금 시대의 전환점에 서 있다 . 100 년 이상 동안 조금씩 만들어진 작은 경제적 발전들은 이미 한계에 도달했다 . 최근의 경제 기술적 변화는 제품의 선택기준을 기능

(function) 에서 외양 (look) 과 느낌 (feel) 로 이동시켰다 .◦ 디자인이란 개념을 넘어 감각과 정서적 매력이 접목된 스타일

(style) 이 생산과 소비를 좌우하는 시대로 들어섬 .

Story Experience Meanings Event Image Picture Feeling

FROM “THE AGE OF CREATIVITY AND INNO-VATION” TO “THE AGE OF DREAM.”

So, what will be impor-tant?

Singularity( 특이점 ): 변화의 속도와 폭이 너무 커서 더 이상 예측이 불가능해지는 시대 . 지금 우리는 바로 이 singularity 의 시대에 살고 있음 .

One Condition