digital entrepreneur - creare startup di successo
TRANSCRIPT
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
CREARE STARTUP DI SUCCESSO E M A N U E L A Z A C C O N E
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
EMANUELA ZACCONE @zatomas Digital Entrepreneur, Co-founder e Marketing Manager di TOK.tv.
In libreria con “Digital Entrepreneur. Principi, pratiche e competenze per la propria startup”.
Social Media Strategist & Analyst, docente.
Scrive per Digitalic, Wired e Nòva de il Sole 24 ore.
CHI SONO
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
“L’INNOVAZIONE È LA COMPETENZA PIÙ DIFFICILE DA COSTRUIRE IN QUALUNQUE BUSINESS”
M A R C A N D R E E S S E N
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
5 CONSIGLI
PER CRESCERE
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
IDENTIFICA IL PROBLEMA IN MODO CHIARO
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
COSA VOGLIO RISOLVERE?
1. Qual è? 2. Chi coinvolge? 3. Qualcun altro ha
provato a risolverlo? 4. Come?
PAIN TARGET COMPETITOR PRODUCT
ELEMENTI DISTINTIVI (e parte dell’elevator pitch)
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
NON SOTTOVALUTARE IL TEAM
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
CHI PORTO NEL VIAGGIO?
§ Di che figure ho bisogno? § A che livello voglio
coinvolgerle? § Hanno già esperienza di
startup?
🚨 Il team è uno degli elementi chiave di valutazione per gli investitori
CULTURA AZIENDALE
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
COSTRUISCI PER SCALARE
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
BUSI
NESS
MOD
EL C
ANVA
S
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
MARKETING FROM DAY ONE
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
MULTIDIMENSIONALITA
TEAM STARTUP PRODOTTO
🚨 Non ci sono ALIBI quali: § Non abbiamo risorse § Siamo troppo piccoli § Non abbiamo tempo
§ MULTICANALITA § STRATEGIE § RELAZIONE MARKETING-
PRODOTTO
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
§ Esperienza § Competenza § Racconto di sè § Racconto della propria startup § Storie di fallimento
TEAM: PERSONAL STORYTELLING
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
SOCIAL MEDIA
TEAM STARTUP PRODOTTO
§ Molteplicità delle soluzioni § Visibilità § Rete
§ Pianificazione § Strategia § Continuità
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
OBIETTIVI § Reputazione § Community § CRM
SOCIAL MEDIA STRATEGY STRUMENTI § Piani
editoriali
SOCIAL MEDIA MONITORING
CONTENUTO § Backstage § Daily § Annunci § CRM
Usa ogni canale per ciò che sa fare meglio Seleziona i canali più rilevanti
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
IMPARA DAL FALLIMENTO
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
FALLIRE PER PROGREDIRE
§ “Fail big fast” § Il 92% delle startup fallisce § Il fallimento è apprendimento § Gli investitori tendono a valutare
positivamente chi ha già fallito ü Ha già esperienza ü Dimostra propensione al rischio
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
3 ERRORI
DA EVITARE
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
LE STARTUP NON SONO HOBBY
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
“MI RUBANO L’IDEA”
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
“NON ABBIAMO COMPETITOR”
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
“NESSUNO SA ESATTAMENTE CHE AZIENDA STA COSTRUENDO
FINCHÉ NON SMETTE DI GIRARCI INTORNO E LA COSTRUISCE
DAVVERO”
R I C H A R D B R A N S O N
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@zatomas #DigitalEntrepreneur | #ProfessioniDigitali
grazie! 📚http://bit.ly/DigitalEntrepreneurZAC #EMANUELAZACCONE.COM 📬[email protected] #blog.francoangeli.it/professionidigitali # facebook.com/francoangelidigitale