1. K HOCH MARKETING ONLINE SHISEIDO VIT NAM GVHD: Nguyn Hu Pht Trnh by: Trc Ho Lp: BMVD 55- Kent International College

2. Gii thiu Qua 140 nm hnh thnh v pht trin, Cng ty Shiseido l mt trong nhng thng hiu m phm ln nht Chu n t Nht Bn. Cng ty khng ngng nghin cu v pht trin cho ra i nhng sn phm mi, cht lng theo phong cch phng ty nhng ph hp vi ln da ph n ng. gi li tri n n khch hng nhn k nim 140 nm ngy thnh lp. Cng ty Shiseido cho ra i dng sn phm chm sc, ti to v phc hi ln da cho ch em ph n gip ci thin np nhn, ngn nga lo ha, cn bng v gip da ti tr gi mi tui thanh xun.Digital Marketing SHISEIDO 3. Khch hng. 4. i tngkhch hngDin vin,ngimu, ca sNgi cthu nhpcao trn 10triu/thng Nhn Doanh vin vn nhnphng 5. Sn phm ch o Sn phm Benefiance Nutriperfect Vi tinh cht ti u nui dngln da tui trung nin Sn phm Future Solution LX Tng lai ca ln da trongtm tay bn 6. Sn phm b sungSon miMu mtKem chng nng 7. i th cnh tranh Christian Lancme Thefaceshop Dior 8. Marketing online th no?Cng ty Shiseido mun xydng website cho th trngVit NamMarketing qua mng x hinh: Facebook, Fanpage,Twitter, Youtube, YahooNng cao kh nng xut hintm kim nhanh nht trntrang u tinPR online: S dng hnh thcPR gin tip v trc tip thngqua tp ch thi trang, poster,bi vit. Qung co trc tuyn 9. u im ca Marketing onlineHiu qu,tit kim c chi ph Tm ngTruyn tithng tin ukhch hng,c c s dnhanhimliu khchchng hngS pht trin cacng nghmi 10. Chin lcMng k nim 140th ngy thnh lpTip th qua truyn thng x hi (Social Media)Tip th qua Tp ch thi trang (Online PR- Events)Tip th bng cch Lan truyn thng tin (Viral )Tip th qua in thoi di ng (Mobile)Tip th bng cng c tm kim ( SEO) 11. K hoch trin khaiT 05/12/2012 a hnh nh sn phm,thng tin chi tit sn phm ln WebsiteT 12/12/2012 M Event gii thiu v ra mtsn phmT 19/12/2012 Qung co ng lot trn tp ch vknh mng x hiNgy 21/12/2012 Gi tin nhn n khch hng thn thitNgy 24/12/2012 bn sn phm mi, khuyn mi nhn dp Christmasand New Year 12. Websitewww.shiseido.com.vn 13. Social Marketinga hnh nh, s kin, khuyn mi, qung co ln cc trangmng x hi khch hng bit thng tin v c th like,comment. 14. Online PR, Events 15. Viral MarketingDng Viral lantruyn ni dung c ttc xu thm d kin khch hng nhngtrong tm kim sot.Thng ip truyn tic th l mt video clip,truyn vui, flash game,e-book, phn mm,hnh nh hay n ginl mt on text 16. SMS Brandname SMS Brandname gip gi nhanh, thng ip n trc tip ti i tng khch hng mc tiu v chc chn c c. Tng mc nhn bit nhn hiu i vi khch hng 17. Tm kim ti uSearch Engine Optimization 18. o lng vhiu chnhBn mun bitnhng khchthm blog(website) cabn n t qucgia no? Thigian duyt blogl bao lu? Vn (ni dung)quan tm nhttrn blog cabn l g? Bns c cu tr liviGoogleAnalytics. 19. Thank youfor listening!!!