digital, mobile, and social media in china (april 2011)
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The Digital, Mobile, and Social Media Landscape in China - BBH Asia-Pacific's April 2011 Data SnapshotTRANSCRIPT
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DIGITAL,MOBILE,ANDSOCIALMEDIAINCHINA
BBHASIA‐PACIFICDATASNAPSHOTSERIES
APRIL2011
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Source:ChinaInternetWatch
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34%that’sroughly
penetraIon
Source:ChinaInternetWatch
( )
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Source:ChinaInternetWatch
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58%ofChineseinternetusersareunder30yearsold
Source:ChinaInternetWatch
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56%ofChineseinternetusersaremale
Source:ChinaInternetWatch
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27%ofChineseinternet
usersliveinruralareas
Source:ChinaInternetNetworkInforma6onCenter
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88%ofChineseinternetusersaccessthewebfromhome
Source:ChinaInternetWatch
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98%broadbandpenetraIonamongstinternetusers:
Source:ChinaInternetWatch
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150Chinesewebusersspendanaverageof
minutesonlineeverysingleday
Source:ChinaInternetWatch
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5hoursChinesepeopleaged18‐27spendalmost
everyday
Source:BergströmTrends
onemailandtheweb
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58% 17%ofChineseneIzens
spend3hourseachdayontheinternet
ofChineseneIzensspend3hourseachday
watchingTV
vs.
Source:MillwardBrownDynamicLogic
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87%ofChineseinternetusersusetheinternetandwatchtelevisionatthesameIme
Source:MillwardBrownDynamicLogic
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4hoursChineseneIzensspendroughly
Source:McKinsey
aweekstreamingmusicorvideos
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$ Source:Taobao
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66%ofChineseinternetusersaccessviamobilephones
Source:ChinaInternetWatch
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879,000,000mobilephonesubscribersinChina
Source:DigiTimes,Feb2011
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2.7billionaveragenumberofSMSessentinChinaeverydayinFebruary2011:
Source:DigiTimes,Feb2011
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InChina,peoplecanusemobilephonesto:
Source:enovate;YouthResearchPartners
buyStarbuckscoffee
buysubwayIckets
dotheirbanking
dotheirshopping
buylo`eryIckets
¥€$
88
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70%ofChinesepeoplesay
they“can’tlivewithout”theirmobilephones
Source:Synovate
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303,000,000mobileinternetusersinChina
Source:ChinaInternetWatch
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Source:Wikipedia
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2in3mobilewebusersinChinauseinstantmessengerapps
Source:ChinaInternetWatch
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40%ofChineseneIzensare‘contentcreators’
(that’salmosttwicetherateseenintheUSA)
Source:Forrester
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235,000,000numberofsocialmediausersinChina:
Source:ChinaInternetNetworkInforma6onCenter
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( ) Source:eMarketer
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92%ofChineseneIzensvisitsocialmediasitesatleastthreeImesperweek
Source:ShanghaiBusinessReview,Feb2011
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34%ofChinesesocialmedia
userslogineverysingleday
Source:AppLeap
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halfofChinesesocialmediausersareintheir20s
Source:ChinaInternetNetworkInforma6onCenter
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27%ofChinesesocialmediausershavecreatedaprofileon
5ormoresocialmediasites
Source:ShanghaiBusinessReview,Feb2011
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636,000,000
Source:Tencent,viaWikipedia,Mar2011
numberofregisteredusersonQQ(China’smostpopularinstantmessengerservice):
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that’sroughlyasmanyusersastheworldwideaudienceof( )
Source:comparedtopressreleasefromFacebook
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481,000,000numberofregisteredQzoneprofiles:
Source:ResonanceChina
(anecdotally,manyusershavemorethanoneQzoneprofile)
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51.com:178millionrenren:170million
SinaWeibo:100million
otherlargesocialnetworksinChina:
Source:(1)ChinaInternetWatch;(2)ResonanceChina;(3)SinaWiebopressrelease
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87%ofChinesesocialmediausers
have‘friended’orfollowbrands
Source:eMarketer,Apr2010
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77%ofChineseinternetusersbelieveasocialmediapresencemakes
abrandmorea`racIve
Source:MillwardBrownDynamicLogic
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295millionnumberofbloggersinChina:
Source:ChinaInternetNetworkInforma6onCenter
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98,000,000peopleinChinausingBBSs:
Source:ChinaInternetNetworkInforma6onCenter
(BBSsareonlineBulle6nBoardSystems)
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81%ofChineseyouthcheckonlinecommentsbefore
makingapurchasedecision
Source:slideshare.net/Jarrahbear
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304,000,000numberofonlinegamersinChina:
Source:ChinaInternetNetworkInforma6onCenter
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Source:Wikipedia
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$ Source:slideshare.net/dellsocialmedia
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SimonKemp(@eskimon)
EngagementPlanner,BBHAsia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
+6565003071