digital signage sustavi u horeca kanalu
DESCRIPTION
Digital signage sustavi kao kanal komunikacije u hotelima i restoranima. O digitalnom oglašavanju i informiranju, primjena u restoranima i barovima, primjena u hotelima. Sinergija raznih kanala komunikacije sa korisnikom.TRANSCRIPT
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DIGITAL SIGNAGE SUSTAVI KAO KANAL
KOMUNIKACIJE U HOTELIMA I RESTORANIMA
ANDRIJA FRINČIĆ ([email protected])
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Što je to digital signage?
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Digital signage
… je oblik elektroničkih uređaja za prikaz televizijskog programa, jelovnika, informacija, reklama te ostalih poruka.
http://en.wikipedia.org/wiki/Digital_signage
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Digital signage
… je oblik poslovne komunikacije gdje se uređaj za prikaz dinamičkih poruka koristi umjesto, ili kao dodatak, drugim formatima komunikacije.
A Beginner’s Guide to Digital Signage
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Digital signage
… je digitalno oglašavanje i informiranje putem LCD ekrana, projekcijskih površina te interaktivnih kioska.
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Zašto digital signage?
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Zašto?
… iskorištava ljubav ljudi prema televiziji a bez troška i glavobolja vezanih uz izgradnju prave TV mreže.
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Zašto?
… omogućava ciljanu i efikasnu komunikaciju onima koji imaju što za komunicirati
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Zašto?
... sadržaj koji se prikazuje moguće je promijeniti u tren i na taj način iskoristiti posebne prilike i okolnosti (posteri?).
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Zašto?
… sadržaj se može kreirati na način da prati potrebe i želje publike tokom dana (dayparting).
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Zašto?
… omogućava kreiranje interaktivnih komunikacijskih rješenja sa podrškom za provođenje transakcija.
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Zašto?
… olakšava komunikaciju gostiju sa hotelom/restoranom kroz integraciju sa društvenim mrežama (social signage)
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Digital signage u hotelima?
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Recepcija
… podiže ekskluzivnost prostora uz istovremeno informiranje gosta o ponudi hotela te dodatnoj vanpansionskoj ponudi
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Recepcija
… kroz integraciju sa hotelskim sustavom omogućava prijavu i odjavu gostiju putem interaktivnih kioska.
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Konferencije
… dinamički prikaz rasporeda konferencija te prikaz aktualnog i budućih predavanja uz svaku dvoranu
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Konferencije
… potiče interakciju gostiju i predavača prikazom sadržaja sa društvenih mreža a vezanih uz konferenciju
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U sobama
… omogućava isporuku informacija i poruka iz sustava u sobe putem info kanala hotelskog televizijskog sustava.
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Digital signage u restoranima i barovima?
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Što?
… dnevne akcije, posebne ponude, preporuke šefa kuhinje.
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Što?
… način pripreme hrane, nutricionističke vrijednosti
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Što?
… novitete u ponudi, atraktivna slika ili video novog jela mami gosta da ga naruči i proba
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Što?
… interaktivne i zabavne sadržaje koji prividno skraćuju vrijeme čekanja
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Prednosti za gosta
… bolje razumijevanje ponude, efikasnije naručivanje, prividno skraćenje vremena čekanja, kvalitetnija komunikacija gosta i restorana
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Prednosti za restoran
… zadržavanje gosta, smanjenje broja osoblja, rast prodaje (efikasnost i novi gosti), pozitivna percepcija restorana
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Gdje?
… u QSR ekrani se smještaju na mjestima gdje kupac naručuje hranu te na prilazima
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Gdje?
… u klasičnim restoranima najčešće na ulazu, ali ovisi o kretanju gostiju kroz restoran.
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Gdje?
… u barovima najbolji položaj za ekrane je kod šanka te na mjestima gdje se grupiraju posjetitelji
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Više kanala komunikacije
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ROI?
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Marketing
… prodaja marketinškog prostora na ekranima partnerima i zakupcima prostora (hotel)
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Povećanje prometa
… više posluženih gostiju zbog veće efikasnosti, novi gosti kao rezultat komunikacije na društvenim mrežama
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Što Vam treba?
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Platforma
… fleksibilna, otvorena i modularna platforma za digitalno oglašavanje.
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Tim
… pouzdan, otvoren za nove ideje, spreman prihvatiti svaki vaš izazov
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