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  1. 1. Hunting for Unicorns: The User Experience Talent Gap Presented by Steve Walker and Allison Joyce Experis Global Content Solutions
  2. 2. Experis | August 6, 2015 2 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap The User Experience Talent Gap Difficult to find an individual who Understands usability Understands content management Is a graphic designer Is an effective writer Is creative Is business-minded, pragmatic Photo: Gargoyle at Linlithgow Castle, Scotland. Source: iStockPhoto
  3. 3. Experis | August 6, 2015 3 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Hunting for Unicorns What well cover today: How to find the rare souls who know how to design and build a good user experience Can these skills be taught? Where do you find quality resources? When do you hire, contract, or use consultants? How do you evaluate their abilities? How do you nurture and keep good talent?
  4. 4. Experis | August 6, 2015 4 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Your Guides Steve Walker Senior Director, Global Content Solutions @_SteveWalker Allison Joyce Marketing & Communications Specialist @allisonyjoyce
  5. 5. Experis | August 6, 2015 5 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Experis Global Content Solutions Holistic Approach to Content Good user experience considers all aspects of content creation, management, and delivery. Globalization Strategy Authoring User Experience Enterprise Content Management
  6. 6. Experis | June 26, 2014 6 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Customer Experience/User Experience Talent Management Sample Roles North America & global: Digital Marketing Experts Content Strategists Web Designers Information Architects Multilingual talent Usability designers/testers Analytics Recruiting Consulting Community Management Job Assistance Talent Management
  7. 7. Experis | August 6, 2015 7 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap What is User Experience Exactly?
  8. 8. Experis | August 6, 2015 8 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap What Isnt User Experience? Just about making things pretty Meeting users, business, and technical goals The role of one person or department User experience designers are liaisons, listeners Ultimately up to all members of the business to make UX a success A single discipline Different people specialize in different parts of the process About technology User experience designers use technology to help people accomplish their goals Just about the user Finding the sweet spot between the users needs and business goals Ensure that the design is on brand
  9. 9. Experis | August 6, 2015 9 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Poll Question One In the past 12 months, my biggest need has been for: Content strategists User experience designers Web developers Information architects Were pretty well covered right now 9
  10. 10. Experis | August 6, 2015 10 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Who is a Unicorn? Anyone who can do several of these roles User Experience Director User Experience Architect User Interface Developer User Interface Designer Graphic Designer Information Architect Taxonomist Project Manager Content Strategist Copywriter
  11. 11. Experis | August 6, 2015 11 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Where are all the Unicorns? Geographies Generally big cities where design and technology thrive NYC, San Francisco/Silicon Valley, Austin Dont want to relocate Enjoy interaction with others, shared learning and community Meetups Word of mouth
  12. 12. Experis | June 26, 2014 12 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Content Strategists Unwilling to Relocate: 92.1 Willing to Relocate: 7.9 Source: CareerBuilder
  13. 13. Experis | August 6, 2015 13 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Content Strategists Male: 49.4% Female: 50.6% What is their gender? Source: CareerBuilder
  14. 14. Experis | June 26, 2014 14 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap User Experience Designers Source: CareerBuilder Unwilling to Relocate: 87% Willing to Relocate: 13%
  15. 15. Experis | June 26, 2014 15 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Male: 100% What is their gender? User Experience Designers Source: CareerBuilder
  16. 16. Experis | June 26, 2014 16 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Source: CareerBuilder Unwilling to Relocate: 87% Willing to Relocate: 13% User Interface Designers
  17. 17. Experis | June 26, 2014 17 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Male: 75% Female: 25%What is their gender? Source: CareerBuilder User Interface Designers
  18. 18. Experis | June 26, 2014 18 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Source: CareerBuilder Unwilling to Relocate: 85% Willing to Relocate: 15% Information Architects
  19. 19. Experis | June 26, 2014 19 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Male: 70.3% Female: 29.7%What is their gender? Source: CareerBuilder Information Architects
  20. 20. Experis | August 6, 2015 20 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Poll Question Two My challenges right now are: Constrained budget for resources Lack of qualified talent Finding the right fit for our company culture Assessing our teams skills to determine where to fill gaps 20
  21. 21. Experis | June 26, 2014 21 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Source: CareerBuilder Unwilling to Relocate: 84.1% Willing to Relocate: 14.9% Web Designer
  22. 22. Experis | June 26, 2014 22 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Male: 69.3% Female: 30.7%What is their gender? Source: CareerBuilder Web Designer
  23. 23. Experis | June 26, 2014 23 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Can I Train Staff to Become Unicorns? Assess willingness to learn, plus natural aptitudes Organized Loves efficiency Esthetic sense or talent Drawn toward process improvement Technical aptitude Ongoing learning in technologies Creative Curious Multidisciplinary
  24. 24. Experis | August 6, 2015 24 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap How Should I Bring in UX Talent? Hire Long-term, ongoing needs Define requirements thoroughly Dedicated resource available Contract Short- or longer-term engagement Try on the fit for talent Good for focused projects or related projects Professional Services Choose an agency to do the work No hiring necessary Good for project work
  25. 25. Experis | August 6, 2015 25 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap How Should I Evaluate Their Skills? The portfolio is key. Candidates should have several clear examples of their work Live websites Wireframes for projects underway Sitemaps Webpage layouts Patterns Palette Buttons, fonts, photo usage
  26. 26. Experis | June 26, 2014 26 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap In Portfolio Review, Look for Esthetics Design Color palette Clear focal point Appeal Overall pleasing display Pattern usage Menus, navigation make sense Functionality Ease of use Tasks or calls to action are clear Logical flow of content Structure or architecture makes sense Dont feel lost using the site Content Tone is consistent Body copy Display copy Copy is easy to understand Clear messages Readability
  27. 27. Experis | August 6, 2015 27 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Poll Question Three What type of talent serves your current UX needs? Staff/employees Consultants part time, full time, contract An agency completely outsourced We dont do any UX work now. 27
  28. 28. Experis | August 6, 2015 28 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap How Can I Keep My Unicorn Happy? Competitive compensation Telecommute Flexible PTO Clear goals Timelines Empowered to act Room to be creative Opportunity to define solutions Open communication Flexibility Structure Pay Quality of life
  29. 29. Experis | June 26, 2014 29 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Talent Gap Solutions Pay Hard Skills, Experience Personality, Intelligence Sector Acumen Work Conditions Perception of job, company, place Continuous branding/differentiation/ visibility Reevaluate talent ecosystem/reach, explore passive candidates Hire for general competency, train, mentor Reconfigure start-up packages Add virtual work options Outsource/Hyperspecialize Select technology to optimize staff contribution Refocus tech education, academic alliances Existing staff: develop, knowledge management, engagement
  30. 30. Experis | June 26, 2014 30 Experis Webinar Hunting for Unicorns: The User Experience Talent Gap Top Drivers of Engagement Engagement: a heightened emotional connection that an employee feels for his or her organization, that influences him or her to exert greater discretionary effort to his or her work. - The Conference Board Work processes ability to apply skills Learning and development opportunities Culture Senior leaders Communication Structure, roles and capability Recognition and reward Customer focus Strategy Immediate manager
  31. 31. Questions
  32. 32. Thank You! Allison Joyce Allison.Joyce@Experis.com (805) 252-6039 @Exp