Diploma    in  Managerial  PR  

Certificate in Public Relations

This course is an introductory programme designed for persons who are starting out in a PR Career or for those aspiring to become PR Professionals. This course will be taught by experienced communications professionals who can expertly impart their knowledge and experience.

General Objectives

�  To equip participants with a correct understanding of the theories and techniques of Public Relations.

�  To equip participants with an adequate ability to apply the theories of Public Relations to various real life situations in business and government.

�  To instill in participants a sense of professionalism and ethics in their roles as a communicators.

Programme Structure

�  Introduction to PR & The Role of PR

� PR Programme

� Media Relations

� Public Speaking & Presentation Skills

Who would benefit from the course:

�  PR staff, PR Assistants

�  Newly promoted PR Officers or Account Executives

�  Graduates with a general Degree

�  Non-practitioners

�  Persons starting out in a PR Career, and those aspiring

�  to become PR Professionals.

Higher Certificate in Public Relations

This programme focuses on PR designed for participants who have been in the PR field for three years and who have been working as a PR /Account Executive or for those who have been newly promoted as a PR /Account Manager. It is also suitable for those who have attended the Introductory Course.

This course equips participants with an in-depth understanding of the functions of Public Relations, with an emphasis on the strategies and analytical thinking required for achieving an organisation’s goals.

General Objectives

�  To be able to gain an in-depth insight into PR functions that will address clients’ expectations and relationships.

�  To equip students with techniques on how to formulate strategies effective and relevant to the objectives and goals of the organisation.

�  To give students the necessary skills to be constantly aware of the ever shifting values of the public as a result of modern communications.

Programme Structure

� PR Strategies & Tactics

� PR Publicity and PR Writing

� Professional Ethics for PR

� Event Management

Who would benefit from the course:

� PR Officers

� Account Executives

� Newly promoted PR Managers / Account Managers (Junior Managerial Level).

� Those with 3 cumulative years of experience in PR practice.

Advanced Certificate in Public Relations

This course is designed for those who need to acquire advanced PR skills. It is a class for enhancing understanding of industry issues. The sessions will help participants to think globally in terms of business development, whilst also reviewing the skills needed to handle crisis situations. Topics include Strategic Issues Management, Crisis Communication, International Public Relations and Integrated PR.

General Objectives

�  To be able to identify corporate issues that would impact the organisation, in areas pertaining to economic, social and public spheres as a whole.

�  To gain insight into the latest strategic thinking in addressing global issues.

�  To enhance the ability to prepare strategic crisis planning and to learn from the experience of others.

Programme Structure

� Strategic Issues Management

� Crisis Communication

�  International PR

�  Integrated PR

Who would benefit from the course:

� PR Managers (Senior Managerial Level)

� Account Managers

� Directors / Head of Corporate Communications.

Title Awarded

At the end of the course, each participant is required to submit a paper as given by the programme moderator for overall evaluation. The paper is prerequisite for the awarding of a certificate. And those who completed the 3 certificates will be awarded a DMPR title after their names.

Programme Details

Duration per session : 3 hours (one Level is 15 hours)

Course Total : 45 hours

Number of Certificates: 3 Course Schedule: Monday to Friday

(18.00 - 21.00)

Course Fee Special Arrangement for LSPR Alumni

Certificate in PR Rp. 3,000,000 Rp. 2,800,000

Higher Certificate in PR Rp. 3,500,000 Rp. 3,300,000

Diploma in Managerial PR Rp. 4,000,000 Rp. 3,800,000

For all three courses Rp. 10,500.,000 Rp. 8,800.,000

*Early bird rates available

Course Schedule

Certificate in Public Relations

29 October – 2 November 2012

Higher Certificate in Public Relations

5 November – 9 November 2012

Advanced Certificate in Public Relations

19 November – 23 November 2012