Diskusijas seminārs ar Latvijas partneriem 07.10.2010, Jelgava

Priority: Economically competitive and innovative region

Specific cross-border problem or development area to be addressed: Comprehensive bicycle tourism offer development and promotion

  Submission deadline of the application: November 30, 2010   Co-financing: 75- 85% (differs for the various

partners

To create joint bicycle tourism routes’ network within the project (programme) area:◦ To develop joint network of cycling routes

within the project area;◦ To identify and develop local routes, which join

and cover the main tourism destinations and include highligts of regions;

◦ To strengthen cooperation among the tourism stakeholders within the project area (Experience exchange, trainings for tourism entrepreneurs, planners, tourism officers)

To develop bicycle tourism related products and support further infrustructure developments◦ To create bicycle tourism related products;( “Bed and

bike”, „Train and bike”, „Ferry and bike”):◦ Development of quality brand „Friendly to bicycle

tourists” and it’s pilot implementation in the project area;◦ To improve (to set up) small scale infrastructure for the

cyclists and holiday makers (information stands, resting places, etc.)

◦ To support further development of bicycle routes and roads (technical projects of bicycle roads, resting places, etc.).

◦ To elaborate a feasibility study on the further infrastructure development to meet the needs of cyclists;

To promote bicycle tourism within the project area and abroad:◦ Action plan for marketing activities and cooperation for

the after-project period to support cycling tourism promotion;

◦ Preparation of bicycle routes map and brochures (in LV, EST, ENG, NL, GER, SWE, FIN languages; for dissemination in the tourism information centres, fairs);

◦ Interactive „Platform” in web (materials, GPS based maps for downloading, etc.);

◦ Participation in bicycle-tourism related exhibitions and fairs;

◦ Tours for journalists and tour operators ◦ Information in the main cyclists journals, web in

Germany, Netherlands, Sweden, Finland about cycling offer in the project area;

To support further development if EUROVELO 10 network in project area:◦ To identify and fix final version the route in Latvia;◦ To develop local connections to EUROVELO 10;◦ To promote the route within the EUROVELO network;