disruption og digitalisering - dan robert ekrem
TRANSCRIPT
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DIGITALISERING, INNOVASJON OG DISRUPSJON
YGGDRASLI 2016
Dan Robert Ekrem, UX Designer
12/04/2016
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Behov Digital
forståelse
Nye
muligheter
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Disrupsjon – er tesla det?
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Digitaliser eller dø (..?)
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DEFINISJON 5
Digitalisering
er i sin enkleste form å gå fra analogt til digitalt, og i sin ytterste form
gjennomgripende bruk av teknologi for å oppnå radikalt endrede
kundeopplevelser, prosesser og forretningsmodeller
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DEFINISJON
Bilde av avisoverskrifter - Innovasjon
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DEFINISJON 7
Innovasjon
The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.
http://www.businessdictionary.com/definition/innovation.html#ixzz44qi5h04r
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DEFINISJON 12
Men…
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DEFINISJON 13
Disrupsjon:
to prevent something, especially a system, process, or event, from continuing as usual or as expected
http://www.businessdictionary.com/definition/innovation.html#ixzz44qi5h04r
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Disrupsjon – er tesla det?
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DISRUPSJON 16
1.Kan du tilby et produkt med lavere kompleksitet/pris, eller skaper det et nytt marked (nå nye kunder)?
2.Skaper det “asymmetric motivation,” (utfordrer ikke blir tatt seriøst når de entrer eksisterende marked)?
3.Kan du forbedre produktet/tjenesten fort nok for å imøtekomme kunders forventninger – og holde kostnader nede?
4.Skaper produktet/tjenesten mer verdi og flere salgskanaler?
5.Disrupterer produktet/tjenesten alle monopolistene (eksisterende aktører), eller kan en eksisterende aktør utnytte muligheten?
https://hbr.org/2015/05/teslas-not-as-disruptive-as-you-might-think
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Eksempler
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TRENDER
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TRENDER
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TRENDER 20
Billig el bil
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TRENDER
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TRENDER
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TRENDER
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TRENDER
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Hva kan jeg bruke dette til?
Hvorfor er dette viktig?
Bryr det meg..?
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TRENDER
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DEFINISJON
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Endringer
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TRENDER
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TRENDER
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TRENDER
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Nye behov Ny forståelse Nye
Muligheter
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Takk for meg! @danekrem