dk voka - atelier 2 (24-04-2015)
TRANSCRIPT
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Crowdfunding Atelier 2Twitter: @aramgoudsmit / @douwenkoren | 09:00-13:00
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DEEL I (09.00 uur – 11.00 uur): FINETUNING
1. Waar staat iedereen?
2. Belangrijkste vraagtekens ?
3. Uitsmijter: testen van de propositie
DEEL II (11.15 uur – 13.00 uur): OPBOUW VAN DE CAMPAGNE
4. Campagne opbouw
5. Acties tot atelier 3: 7 mei
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Invulling & Campagne
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Platforms
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6
Storytelling
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community
tijd
…Doelbedrag?
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Platforms
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Tone of Voice
1. “Koninklijk wij” & “Samen maken”
2. “Kleine revolutie” / nieuw / voor het eerst
3. Noodzaak / alleen mogelijk als / het verschil maken
4. Bouwen vs. steunen/doneren
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Tegenprestaties
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1. Doelen stellen (bedrag, deadline)
2. Propositie maken3. Community in
kaart/building4. Propositie testen5. Communicatie
uitingen
2 tot 3 maanden
12
✔
✔✔
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Project staat online
Wat doe je op dag 1?
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“Warmte” van de campagne
5%
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Crowdfunding Olympics
20% 100%50%
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Hou de crowd betrokken: via platform / sociale media!
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Vervolg
VRAGEN?
• LinkedIn-groep: Crowdfunding Atelier
• Twitter: @douwenkoren
Atelier 3: Pré- of Post-lancering