dmsc - automotive seo content follow up webinar
TRANSCRIPT
AutomotiveContent Strategies
2011 DMSC Follow Up Webinar
Christine Rochelle
Content Workshop ReviewWhy Content?
Reputation management
Social networks
Staff morale
SEO
SEO Content Strategies
Search & Content
Content is King
No “content farms”
Social Search
SEO Content TipsChoose Your Keyword
Single Keyword FocusCommon Keyword Phrases:
CITY BRANDCITY BRAND MODELCITY USED CARSCITY SERVICECITY BRAND SERVICE
Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service
Keyword = Monroe Ram
Keyword = Toledo Chevrolet
Keyword = Charlotte Used Car
SEO Content RulesSingle Keyword Phrase Focus (Ex: Buffalo Used Cars)
3-4 times in content
Dealership Name POD Score
Linking 1 = Dealership Name 2-3 = Keyword Link to content-rich pages
BlogMain SiteSocial Media
Tips for Writing OnlineShort & Concise
500-600 words max
Break up textSubheads & lists
Make your point fast
LinksContent-rich landing pages
Journalism Tips for Online Writing (Advanced)
HeadlineShort & eye-catching
Lede20 words max
Inverted Pyramid
Short Quotes Introduce source before quote
Upcoming Events
Automotive Internship Program
Classes begin in May 2011
www.automotiveinternships.org
Automotive Marketing Boot Camp
April 16-18, Orlando FL
www.automotivemarketingbootcamp.com
