: 18 2 : ()(. 2552 -2554 77,79) 4 3 4 4 3 2005bytheBalancedScorecardInstitute.Allrightsreserved. . 1 212 DevelopmentProductivity 1. 2. 3. 4. 5. 4 (StrategicRouteMap : SRM) 3 471. ( Situation Analysis) 2 . (Destination Statement) 3. (Strategic Route Map Construction : SRM) 4. (Strategic Linkage Model Construction: SLM) 5. (Strategic Objective Definition) ) 6.(Action Plan / Mini - SLM) 7. (Launching) (124 / 12 34567 (Mini-SLM) (SLM) () 1 4 4 / (Mind Map) 52 3 4 * * * * 5 () 11 1. ..................... ( ) 2. 6 1 () 2 ( ) 3 () 4 5 () () () 6 11 ..................................................... ()() () () () () (PI) (KPI) / ( ) 3 ()() (1) (2) ()/(3)(4) 11 6 7 1. ( 11 ) 72. ( ) (Mini-SLM) 3. 4. (11) 5. (Monitoring System) ( ) (1) (2) (3) (1) (2) (3) 1. 8 2. 1 10 3. 3.1 3 3.2 9 / / / . . 2 4. 1. 2. 3. : 10