4 SQUARES • The fig shows 4 squares-A,B,C&D.• 1/4th of squares A,B&C is shaded.
1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts.
2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts.
3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts.
4. Divide ‘D’ into SEVEN equal & identical parts.
Clues :The solution is not in the form of triangles.The solution lies in the problem itself.
Clues :Clues :The solution is not in the form of triangles.The solution is not in the form of triangles.
This was done in world recordThis was done in world recordtime of 7 sec.time of 7 sec.
מקורות לחדשנות
Market
• Segmentation
• Market Surveys
• Customer Feed-back
• Competitors
• Trends
Technology
• Current Solutions
• Manufacturing Processes
• Internal Development
• Benchmarks
מודעות של השוק
“If I had asked my customers what they wanted, they would have said faster horses.” (Henry Ford)
צרכים סמויים•
כשלון של סקרי שוק•
רעיונות יצירתיים וחדשניים•
צרכים רווים•
תחרות קשה•
” Me-too”מוצרי •
מודעות של השוק
זמן
חשיבה יצירתית
האדם היצירתי )תבחר עם מי בא לך לעבוד...(•
יצירתיות נסיבתית )ללא בקורת, סיעור-מוחות, חשיבה •ליטראלית....(
בדרך כלל אנשים מתייחסים ל-
, מתרכזים ב-SITאנחנו,
תבניות יצירתיות )שזוהו מתוך עשרות אלפי •פטנטים(
משימה
בזוגות בחרו מוצר ששניכם מעריכים ושאינו •ש"ח100עולה יותר מ-
עשו משהו למוצר הזה, בפעולה אחת בלבד, כך •שיהפוך חסר תועלת.
דמיינו איך לדעתכם יראה המוצר ה"חדש"•
נסו למצוא שוק/לקוחות חדשים למוצר שלכם •מבלי לבצע בו שינויים משמעותיים
Manipulation (thinking tools)
Virtual Products
Identify benefits, needs, etc...
Technology, knowledge, resources, etc…
Marketing Filter
Feasibility Filter
”Mechanical Process”
Adaptation to form a realistic idea
Idea
Existing Product
Reality Filter
Function Follows Form
FO
RM
FU
NC
TIO
N
עקרונות מרכזיים בחשיבה המצאתית שיטתית
עקרון העולם :הסגור
שום מרכיב או אלמנט חדש לא מתווסף לפתרון/רעיון
עקרון השינוי :האיכותי
לפחות מרכיב בעייתי אחד הופך להיות חיובי או ניטראלי
Dozens of other patterns...
…or principles have been found when analyzing patent databases worldwide.
Genrich AltshullerSIT™ is based on thoughts originally formulated by the Russian marine engineer Genrich Altshuller (1926-98). Altshuller compiled common principles for hundreds of thousands of patents and inventions into a method of approaching problems in technology and engineering. SIT™ has later been adapted to the fields of new product development, marketing and advertising.
Creativity Patterns
The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the manufacturer’s control).
Unification
A multiplication (or addition) of elements already existing in the product along with a required adjustment - “Qualitative Change”.
Multiplication
The division of a product and/or its compon-ents according to function or symmetry, thus adding degrees of freedom.
Division
The creation/removal of symmetries or depe-ndencies between existing product properties (e.g. colour changes with temperature, etc.).
Attribute Dependency
The elimination of core components rather than an addition of new systems and functions - “The Path of Most Resistance”.
Reduction
The Path Of Most Resistance
Existing Product
Add something Remove something
Replace with something Use ”as-is”
Externally The ”closed world”
Creativity Pattern
Reduction The elimination of core components rather than an addition of new systems and functions - “The Path of Most Resistance”.
Dyson – Cyclone
Ghicco – Baby Seat
Cashcard – Mobile Phone
– Q50 DVD Player Range
1999
A DVD player without a display – an idea with several benefits. The unit could be very thin, thus saving space and cost. In addition, a very ’minimalistic’ design was achieved, rendering award prizes for its innovative design.
”The difficult thing is that people believe that creativity is a personality trait of the best people in the company, but if you apply the right methods, like SIT, you generate many, many useful ideas. Today [4 years later] the company is still rolling out many of the 149 usable ideas generated.”
Henk Speijer, Senior Consultant, Market Intelligence, Philips Consumer Electronics
Reference – ”Reduction”
SIT – the company
• Headquarters in Tel-Aviv, Israel• 20 employees + 20 freelancers• Subsidiaries in Sweden, affiliates in the UK,
Germany and the Netherlands• More then 600 companies and
organizations in more than 20 countries