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2. Solveij (Peer Gynt) , 6.25 , . , . 3. () () . 4. 1960 , ( ) . 1950 6.25 . 60 . 5. (case) 1956 1 $41 , , , 35 , Argon , 8 150 , . ! 6. 1970 1970~78, Westinghouse(WH) turn-key base , 1, 2 1978~85, 3,4, 1,2, 1,21,2 . 1986 3,4 , / . 7. 1980 , WH, Bechtel 1979 Three Mile Island, 1986 Chernobyl Combustion Engineering(CE), Sargent &Lundy, GE Consortium: , 8. 1990 CE () , 255 (CE) 200 CE , , CE // . GE , 98 (GE) 9. 120 GE , GE / . Sargent & Lundy () , 100 . Sargent & Lundy 260 10. 10 2009 400 UAE , . Le Figaro , , JVC , 10 . 11. 1, 2 20 ? (process)(medium, , /) (mittelbar) Mittel(=medium, ) , mittelbar (, indirect) () unmittelbar (=direct) 12. : () , (2m ) , , 10 , ! (, ) . 13. : A (B ) , , 14. Carl Lewis at long jump finals 1992 (9M+) . 15. , 320km/h Cf : = 168 km/h 16. (physical) (trawler), (net) . (=) , . = 17. (mental) (return) , . (R&D) , . 18. R&D 1995 5 () :digital R&D, 98 1998 IMF digital , , Omni System , . KEMA , , 19. UHP () (=Next Century) , 1998, IMF K R&D , UHP 2003 bias , ( 2 1,100 ) UHP UHP 30% , 20. / 21. : (wiper) 5 3 (one bodied) , , GM, Bosch Wal-Mart , 22. 3() : //R&D () . R&D () . R&D . , , 23. . . . , 24. 18C , (machinery), (plant) , (industrialrevolution) . (capital) . : (, physicalcapital). (, mental capital), (social capital) 25. Social Capital (Trust) Trust () = = = predictable = () , , BC 781 ()() : (): () , () : BC 779 () , () () : , () 26. Social Capital (Integrity) 1979 () () WHO, (industrial use) N: $84 , 1989114 Nsocial capital (integrity) 27. : ( ) ( ) (: ) : (long-term) (short-term) Leadership 28. The Case of Sonys Morita In 1955 Mr. Morita was on a trip topenetrate the overseas market for thetransistor radios Sony developed. A purchasing manager in N.Y. wantedthe radios, but they demanded to puttheir own brand name on the radios. Morita would not accept any ordersthat would not use Sonys brand. 29. The officer said, Ours is a famousbrand name that has taken over fiftyyears to establish. Morita; I am taking the first step forthe next fifty years of my company. Morita accepted only those ordersthat could put Sonys brand name. Morita sacrificed Sonys short-termsales in order to build up Sony brandfor its long-term future. 30. () 31. 21 (), (),() () () (roundabout accumulation) 21 () , , / ! 32. , BH = PC = MC = SC = SCMC PCBH 33. Watt-Power MetersAnalogue to Digital 34. (UHP) UHP (Ultra High Performance) : ( 100 , ) UHP () , 35. Akio Morita(1921-1999)One ofSonys TwoFoundersAs of 1985 36. Grieg . . . . . 37. 4 10 , () ()2011 1 , , 45 (2005) , (fax: , 0120-41-8080) (2004) 3 10 , (, 738-7035) (2001) 38. 1950 6.25