-

1

12345

2

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Vision199020001250 501950

50RJR

60

70

2040

801995

Mission,

.

Goal

()

9810163M10%10%20%-25%27%27%30%

Strategic Business Units SBUs

SBUs

Market Growth Rate Relative Market Share

BCGStars Question marks ?

Cash cow Dogs65432178%2010010x 1.0x 0.1xHold/ HarvestBuildBuild/ Harvest/Divest*Divest/ Harvest

Market attractiveBusiness strength

GE /

Intensive Growth

Market-penetrationProduct-developmentMarket-developmentDiversification

Integrative Growth

Diversification Growth

Concentric diversificationHorizontal diversificationConglomeratediversification

\

Marketing mixProductPricePlacePromotion

1234

1.2.3.

1. ...1995220007

:

:1 23 41 23 4

1/2R&D34

:1234

12345&D67

199210M-64011992M-64032.81.63500500%1993183.64600

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