應用英語系
九十九級畢業專題書面報告
大學生最愛的台灣溫泉之研究
A study of university students toward the most popular hot
springs in Taiwan.
學生 : 林昱君 4960P093 林兆亨 4960Z028 傅祥豪 4960Z072 楊智凱 4960Z073 謝名展 4960Z079 指導老師
:
林泰安
老師
中華民國九十九年十一月
i
中文摘要
台灣因為特殊的地理因素,導致全島溫泉遍布,密度更達全球之冠。溫泉這項休閒
活動已成為秋冬之際國人最喜歡的休閒活動。此專題主要是探討大學生對溫泉的了
解以及喜好,進而了解受歡迎的溫泉區如此受到愛戴,最後我們編寫了一本小小的
溫泉旅遊指南,票選前三名的溫泉區,做了簡單的導覽介紹。指南裡除了間單介紹
了一些泡湯的基本禮儀,更收錄了票選前三名溫泉區附近知名的一些景點,甚至是
有名的小吃、美食,希望大家在享受溫泉時也能前往附近有名的景點走走看看、品
嚐道地的美食,希望藉著此專題的研究,讓台灣大學生對台灣的溫泉,有更深入的
了解。
ii
English Abstract
Due to geography in Taiwan, hot springs are all around Taiwan. The density of hot springs
is the highest in the world. Soaking hot springs is the most popular activity in Taiwan in
winters and autumns. The research aims to discuss that university students in Taiwan
really understand Taiwan’s hot springs and why they like them there. Finally, we also
produce a traveling book. Inside the book, etiquettes and steps about some tourism
industries nearby the hot spring areas which are the top three are introduced in the book.
It will help you to understand Taiwan’s hot springs and hope you will enjoy the trip with
yummy foods and famous sightseeing.
iii
Table of Contents
中文摘要 ......................................................................................................................... i
English Abstract ............................................................................................................ ii
Table of Contents ........................................................................................................... iii
List of Figures ................................................................................................................ iv
Acknowledgement ........................................................................................................... 1
Chapter I Introduction .................................................................................................. 2
Background ................................................................................................................. 2
Research questions ...................................................................................................... 3
Purpose........................................................................................................................ 3
Chapter II Literature Review ....................................................................................... 4
Chapter III Method ....................................................................................................... 5
Participants .................................................................................................................. 5
Instrument ................................................................................................................... 5
Data Collection ............................................................................................................ 5
Data Analysis .............................................................................................................. 5
Chapter IV Discussion ................................................................................................... 7
Chapter VI Conclusion ................................................................................................ 12
References ..................................................................................................................... 13
Appendix A ................................................................................................................... 15
Appendix B ................................................................................................................... 17
iv
List of Figures
Figure 1 How much do you know about Taiwan’s popular hot spring area? ..................... 7 Figure 2 How do you get the information about hot spring? ............................................. 8 Figure 3 How often do you go to soak in a year? ............................................................. 8 Figure 4 Will the price influence the frequency you visit hot spring? ............................... 9 Figure 5 Will the hot spring area nearly sightseeing industry really attract you? ............... 9 Figure 6 the top three hot spring in Taiwan .................................................................... 10
1
Acknowledgement
To accomplish this project, first of all we appreciate our instruct professor Tai-An Lin. No
matter how busy Professor Tai-An Lin is, he always guides us to complete our project
further. He shows the way how to arrange our schedule and make things done soon.
Thanks will also go to Beitou Spring hotel, Che-Pen Dong-Tai Spa Hotel and Sichongxi
Chen-Chuan hot spring hotel. Due to all the staff servers who give lots help, we could
take pictures and bath hot spring without a hitch.
And then, we will thank our parents as well. If, we don’t have the support of our parents ,
we can’t do this project successfully. We also thank our friends for their helping us to
finish this task. Because they give us a hand. We could achieve this assignment so safely
and efficiently. Owing to all of your help, we could get this job done. Finally, thanks for
everything.
2010 .12.16
2
Chapter I Introduction
Background
Most people enjoy hot spring. But, where does hot spring come from? And, how is it
formed? Most people feel curious of the two questions. So, we get some answers. “One of
the factories [factors] contributing to the formation of hot spring is heat source, Taiwan is
a young mountain range which is still relatively active. As a result, the Earth’s crust here
is rather unstable and layers of rock beneath are always being pulled or pushed under
great stress, thus becoming highly fractured. Below the crust where the semi-liquid rock
(magma) lies, the magma slowly builds up and rises upward or breaks through the crust,
forming an exceptionally hot zone. Sometimes a pool of heat energy is formed because
the chamber of magma below reverse fault, created as a result of tectonic moment, has
not yet cool.”(Hot Spring Museum at Batuo,2010)We enjoy the nature gift and make it
more and more popular.
In recent years, Taiwan’s tourism industry has been popular, especially hot spring. The
newspaper or magazines always report the news about hot spring every day now. The hot
spring activity is not only for seniors. Youngsters are also interested in this activity now,
especially in the package holidays including rooms and meals. So we hope we can get
more understanding about hot spring for youngsters by the research.
3
Research questions
How much do you know about Taiwan’s popular hot spring area? How do you get the
information about hot spring?
Will the price influence the frequency you visit hot spring?
Can the tourism industry nearby hot spring area attract more visitors to hot spring?
Purpose
The research aims to discuss that university students in Taiwan really understand
Taiwan’s hot spring. So the result of the research can help the people who really don’t
know about hot spring. The purpose is also to let students use the low price to get the
great benefit when they go to hot spring. It is hoped that the research is to let university
students in Taiwan know more details about Taiwan hot spring culture.
4
Chapter II Literature Review
Nowadays you have many different ways to plan a hot spring vacation, but first of all the
most important is いっぱく にしょく. “いっぱく にしょく means a package tour
including one night and two meals. In Japan, package tour price includes one night for
room and two meals. Each room has different price because it’s arranged for different
customers. いっぱく にしょく at first makes customers feel comfortable and
convenient. Customers don’t worry about problems of rooms and meals. ” (Yang Li
Fang, 2004)
Taiwan is named the precious island of hot spring village. “Where is the most popular hot
spring area in the world? The answer is Taiwan. This is unbelievable. Lots of people don’t
know the answer. In Taiwan, 128 hot spring areas are found and named already. This
number is increasing. ” (Chen Mei Feng, 2003) Hot spring becomes an extremely
important activity of entertainments. Taiwan has many hot spring resources. Furthermore,
hot spring can be combined with tourism industry which will benefit Taiwan’s hot spring
development. And you will have a lot of fun in Taiwan’s hot spring.
5
Chapter III Method
Participants
Our participants are universities students in Taiwan, so we look for friends who come
from north, south and center part of Taiwan to help us to collect data in terms of
questionnaires. The first part of questionnaires needs to mark the location where the
participants come from. It is because we would like to keep the survey accurate.
Instrument
We use questionnaire as our instrument to collect the data because the participants are
universities students in Taiwan. It is made by the students who come from all around
Taiwan to provide us with useful data.
Data Collection
We send three hundred questionnaires. Among them, two hundred thirty-seven were
retrieved. The returns-ratio is 79%.
There are 93 males and 117 females from the effective questionnaires.
Invalid questionnaires are 27. Male proportion is 39% and female proportion is 50%. We
organize some figures about the data. They will show us the result quickly and clearly.
Data Analysis
After the effective questionnaires have been retrieved, a series of figures is made
6
according to the information from the statistics, in terms of each item of our designed
research questions. The data of these charts can explain our research questions. Finally,
we conduct a series of analysis and discussion according to these charts.
7
Chapter IV Discussion
Based on Taiwan’s special location and circumstance, hot springs spray throughout all
islands; therefore, it is easy for us to take hot spring during falls and winters. The research
aims to discuss the understanding of hot springs for most of the university students in
Taiwan as well as the awareness of Taiwan’s most popular hot springs. Besides, for
further study, we want to explore why those are so attractive.
The research question number one: How much do you know about Taiwan’s popular hot
spring area? How do you get the information about hot spring?
The research result shows that the “normal”,” not understanding” and” not understanding
well” and are 72% of the total. So the students do not really understand about hot spring
area in Taiwan. It can be clearly seen in Figure 1.
normal
33%
not understanding
22%
understanding
16%
understanding
well
12%not understanding
well
17%
understanding well
understanding
normal
not understanding
Figure 1 How much do you know about Taiwan’s popular hot spring area?
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They get information from internet. The rapid development of technology provides
conveniences for people. It is easy and convenient to get the information on the Internet.
Magazines
15%
the book about
hot spring
12%
Internet
38%
Radio or TV
program
25%
Family
10%
Internet
Magazines
Radio or TV program
the book about hot spring
Family
Figure 2 How do you get the information about hot spring?
The research question number two: Will the price influence the frequency you visit hot
spring?
The reasonable price is NT1, 000~2,000.But they go there maybe just only once a year,
therefore, the price doesn’t affect the frequency.
0
30%
1
34%
3
19%
3
10%
more than 4
7%0
1
3
3
more than 4
Figure 3 How often do you go to soak in a year?
9
2000NT~3000NT
10%
1000NT~2000NT
44%
More than 4000
6%
Less than 1000NT
40%
Less than 1000NT
1000NT~2000NT
2000NT~3000NT
More than 4000
Figure 4 Will the price influence the frequency you visit hot spring?
The research question number three: Can the tourism industry nearby hot spring area
attract more visitors to hot spring?
Many people go there to relax. It is boring if you just only enjoy hot spring. Near the hot
spring area there are many tourism industries that will attract more visitors the hot spring.
Food
33%
scenic spot
22%
the playground
10%
the fame scenic
16%
Souvenirs
19% Food
scenic spot
the playground
the fame scenic
Souvenirs
Figure 5 Will the hot spring area nearly sightseeing industry really attract you?
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Except the research questions, we have got some result from our questionnaire, because
student’s consumer competence are not very good, so if it can provide inexpensive hotel
with good service quality, it will encourage them to go there by their will.
0 20 40 60 80 100
BeitouYangmins
WulaiJiaosi
Chih-penGugamLushan
KuantzuliBulao
BaoLaisihjhonogs
Figure 6 the top three hot spring in Taiwan
We have counted three hot spring areas. First is Chih-pen, second is Beitou, and third is
Sihjongsi. The three areas are already the most popular in Taiwan, but why are they still
popular among students?
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Except the hot spring, we think combining the great scenic and local snack will be more
attractive, because the tourists can visit there after the hot spring. Like Sihjongsi is the
example.
Chih-pen is the famous hot spring in eastern Taiwan, where has the greatest scenic in
Taiwan. How can you miss such a place? The gluttons in Taiwan are crazy about the crab
in Chih-pen too.
Except the hot spring, Beitou has many museums that record the development of Taiwan
hot spring history. They are also great places worth visiting is also a great place to visit.
From all the examples of the above, we find out that not only all the hot spring areas,
everything around the area will affect if tourists will come back or not.
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Chapter VI Conclusion
Everyone loves the hot spring campaign, and most of people go to hot spring for Leisure.
But the research shows us that reaching 73 percent of people who don’t really know about
hot spring. By this research, we hope we can let the people become interested in more
understanding about hot spring, The top three hot spring areas voted become our main
object of study; therefore we edit a magazine about hot spring. Hope it can help
University students know more about Taiwan’s hot spring.
Traveling book
We analyze the questionnaires. The top three are Beitou, Chi-pen and Sihjhongsi. Then
we visit the top three. By ourselves we can understand why they are popular. We also
collect the information about delicious food and good from there. Then by the
information a summary of book was made, which was designed to display our findings of
the research
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References
一泊二食:新泡湯享樂主義,行遍天下溫泉小組/楊智芳,第四頁至第六頁,宏碩文化
事業股份有限公司 2004/11/05
王水,何臀,再窮也要泡溫泉!,中,南臺灣國民溫泉大集合
王水,何臀,再窮也要泡溫泉!,東臺灣國民溫泉大集合
北投溫泉文物館
北投溫泉博物館
台灣大百科全書(http://taiwanpedia.culture.tw/web/index)
台灣溫泉協會,Spa net 湯遊:2000 台灣溫泉風雲全記錄
交通部觀光局(http://taiwan.net.tw/m1.aspx?sNo=0001035)
江敏伶採訪撰文,泡湯完全 enjoy 手冊全臺灣 20 處溫泉勝地大蒐集
住宿達人,台東知本溫泉區(http://www.dotzing.com.tw/htm/hotel/list.php?sid=1185)
林慧美,40 家浪漫情人池&精緻湯屋情侶溫泉著
非泡不可!,蘋果日報副刊中心著
洪德仁,戀戀北投溫泉
洺泉溫泉水療旅館
(http://tw.myblog.yahoo.com/jw!v0d9pbuUAQeMV4EI4nIsJ3Ilkxpl/article?mid=3)
旅遊資訊王(http://travel.network.com.tw/tourguide/point/showpage/104.html)
14
旅遊資訊網(http://hotspring.network.com.tw/)
清泉日式溫泉館(http://www.since100hotspring.com.tw/)
陳美鳳,美鳳泡湯趣 2003,第六頁至第七頁,民視文化
陳俊廷,臺灣溫泉文化,2000
甯育華/著,Max/攝影,Hot!浪漫溫泉,太雅發行 2003
溫泉旅遊網(http://spa.tw.tranews.com/index.asp)
15
Appendix A
The research of the most popular hot spring to university students of Taiwan Hello~! Thanks for filling the paper for us first; we are the students of Applied English Department at KSU. We’re conducting a research about Taiwan’s hot spring. We hope that we can know how Taiwan university students love Taiwan hot springs and what their opinion is through this paper. Your information will be only used in this research, so don’t worry about your personal privacy. Therefore, please fill all the questions on this paper. Thank you for your cooperation. Applied English Department, KSU. Professor: Tai-An Lin Student: Chih-Kai Yang Yu-Chun Lin Chao-Heng Lin Ming-Chan Hsieh Hsiang-Hao Fu
I. Personal Gender: □Male□Female From: □North □Central □South □East of Taiwan How much money could you spend in a month? □ Less than 3000NT □3 000NT~5000NT □ 5000NT~8000NT □More than 8000NT
II. Please answer the questions 1. How much do you know hot springs in Taiwan?
□understanding well□understanding□normal□not understanding□not understanding well
2. How do you get the information? □Internet □Magazines □Radio or TV program □the book about hot spring □Family
3. Could you choose some of the hot springs in which the most popular in Taiwan? □Beitou□Yangminshan□Wulai□Jiaosi□Chih-pen□Gugam □Lushan□Kuantzuling□Bulao□BaoLai □Sihjhonogs□other_____
4. How often do you go to soak in a year? □0□1□2□3□more than 4
16
5. How much is the reasonable price which attracts you there? □Less than 1000NT□1000NT~2000NT □2000NT~3000NT□More than 4000
6. Which type do you like? □Public□Private
7. Will the service quality make you increase to go hot spring? □Strongly Agree □Agree □Neutral □Disagree □Strongly Disagree
8. Which season will you go often? □Spring□Summer□Autumn□Winter
9. Why do you go to hot spring Resort (Multiple selections accepted) □Relax□Skincare□Interesting□Service quality□other____
10. Will the hot spring area nearly sightseeing industry really attract you? □Food□scenic spot□the playground□the fame scenic□Souvenirs□other_______
17
Appendix B
大學生最愛的台灣溫泉之研究 您好:首先非常感謝您在百忙中抽空填答此問卷,我們是崑山科技大學應用英語系的
學生,目前正在對台灣的溫泉做一系列的研究,希望可以透過本研究了解大學生對
台灣溫泉的喜好等意見,您填寫的資料都會成為本研究寶貴的依據,而有關於私人
隱私的部分請您放心,絕對不會透露出去,所以請務必仔細填答不要留下空白。謝
謝您的合作! 崑山科技大學應用英語系 指導教授:林泰安 指導學生:傅祥豪、謝名展、楊智凱、林兆亨、林昱君 敬上。
I. 個人資料 性別:□男□女 居住地:□北□中□南□東 請問您每個月可用的零用金是? □三千以下□三千到五千□五千到八千□八千以上
II. 問卷內容 1. 您了解台灣有哪些溫泉區嗎?
□非常了解□了解□普通□不了解□非常不了解 2. 您對台灣溫泉的資訊多數從哪得到?
□網際網路□報章雜誌□廣播/電視節目□溫泉相關書籍資料□
親友介紹 3. 請選出您覺得最能代表台灣的溫泉? (可複選)
□北投□陽明山□烏來□礁溪□知本□谷關□廬山□關子嶺□
不老□寶來□四重溪□其他_______________ 4. 您一年通常泡溫泉的次數
□零次□一次□兩次□三次□四次以上 5. 住宿泡湯的價格多少是您可以接受的呢?
□1000 元以下□1000 元以上~2000 元□2000 元以上~3000 元□
4000 元以上 6. 您喜歡哪種型式的溫泉呢?
□大眾池□私人湯屋 7. 良好的服務品質會提高您去泡溫泉的意願嗎?
□非常同意 □同意 □普通 □不同意 □非常不同意 8. 您最常在哪個季節去泡溫泉呢?
□春□夏□秋□冬 9. 您會前往溫泉會館泡湯是因為?(可複選)
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□休閒娛樂□養顏美容□個人興趣□服務品質□其他________ 10. 溫泉區鄰近的何種觀光產業會提高您到此地的誘因
□美食□風景名勝□遊樂設施□著名景點□名產、紀念品□其他
_______