![Page 1: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/1.jpg)
PR 2.0 課程主題: 遊戲行銷與企畫
Game Marketing and Planning
課程內容 :公關活動介紹
Introduction of the Public Relation
![Page 2: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/2.jpg)
自我介紹
時間: 一分鐘
![Page 3: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/3.jpg)
自我介紹2
時間: 一分鐘 方式: 請介紹妳右手邊的同學
![Page 4: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/4.jpg)
公關是什麼?
![Page 5: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/5.jpg)
Who says what in which
channel to whom with
what effect ?
![Page 6: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/6.jpg)
Who ?
•誰? •背景? •目的? •預期結果?
![Page 7: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/7.jpg)
Says what ?
•甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?
![Page 8: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/8.jpg)
Says what ?
•甚麼訊息? •內容? •符合期待目的? •產生訊息的成本?
![Page 9: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/9.jpg)
In which channel?
•管道? •特色? •頻度? •成本? •效率?
![Page 10: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/10.jpg)
To whom?
•受眾? •背景? •特色? •接觸率? •吻合度?
![Page 11: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/11.jpg)
What effect?
•準確度? •符合期待? •行動? •習慣 or疲態?
![Page 12: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/12.jpg)
公關活動
PR event
![Page 13: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/13.jpg)
公關活動
PR event
![Page 14: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/14.jpg)
直言型
推薦型
裸露型
模仿型
應景型
競賽型
街頭型
盛會型
贊助型
![Page 15: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/15.jpg)
PR Some rules you have to notice
![Page 16: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/16.jpg)
Rule #1 Don`t sell a reporter on your product or service
![Page 17: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/17.jpg)
Rule #2 Have a PR practitioner help you find and
write your story
![Page 18: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/18.jpg)
Rule #3 Having a solid marketing plan in place before
Your PR plan
![Page 19: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/19.jpg)
Rule #4 Develop the relationship with reporter
![Page 20: 遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public relation](https://reader031.vdocuments.pub/reader031/viewer/2022013120/586fda361a28ab18428b5c73/html5/thumbnails/20.jpg)
Rule #5 You can try the different angle to descript ,
but cheating is not the option