-
.
1. & 4
1) 4
2) 6
3) 10
2. 11
1) 11
2) 13
3) 18
3. 19 1. 19
2. 20
25
.
1. 27
1) 27
2) 28
3) 30
2. 31
1) 31
2) 33
34
-
1. &
1)
2)
3)
2.
1)
2)
3)
3.
1)
2)
-
.
- 4 -
1. &
1)
(Ms. Nam Phuong)
Lam Dep Magazine
/
2015. 06. 30
Dep Magazine(tapchilamdep.com) (Ms. Nam Phuong)
/
Dep Magazine , ,
Q1. .
?
.
.
, , ,
.
,
, (Thorakao) .
Q2. ?
13~ 15 .
, , , ,
.
, .
.
Q3.
?
, . ,
.
-
.
- 5 -
TREND 1.
Q4. ?
.
.
.
Q5. ?
?
. 18 ~ 30
. , 30
.
Q6. ?
The Face Shop Skin Food .
The Body Shop .
Q7. ?
.
.
.
Q8. ,
?
.
.
. .
Q9. .
?
.
.
-
.
- 6 -
2)
TREND 2.
,
: CIA World Fact Book
- 0 ~ 29
-
,
9,000 ,
. 30
.
,
.
90%
10% .
[ Miss Saigon ]
.
,
,
. Thorakao , ,
, , ,
80% 1).
,
1) Thuonghieu24h (thuonghieu24h.com.vn), ,
-
.
- 7 -
TREND 3.
,
.
, , ,
,
2)
.
. 200
3)
.
,
, ,
[ ]
2) VietnamPlus (en.vietnamplus.vn), 3) KOTRA , ,
-
.
- 8 -
TREND 4.
,
4)
,
. (Tony Moly)
[ ]
10 .
,
4) brasol (brasol.vn), 2015
-
.
- 9 -
,
.
, 2014 16 4,000
. 50%
5)
,
. 22 USD
1 USD
.
[ ]
,
, .
5) Vietnam News(vietnamnews.vn),
-
.
- 10 -
3)
[ ]
1.
2.
3.
4.
,
1.
.
2.
50% 30 .
3.
4.
[ ]
-
.
- 11 -
2.
1)
1. (EU)
1) 95%
5~10%
2. ()
1) 95%
2)
95%
3)
10%
3. BDIH ()
1)
2)
3)
4. USDA ()
1)
100%
2) 95%
,
,
: ,
?
,
, USDA, , BDIH . 2014 12
24
,
.
,
.
.
-
.
- 12 -
Thorako
LANA
rendez-vous
,
,
,
.
, 6)
,
olivaloe, The Body Shop, yves roche
Nature's Gate, Dr.Spiller
Naris Cosmetics
THANN
Thorako, Lana, rendez-vous
6) , CNG TY FAIRFOOD, 2015 7
-
.
- 13 -
2)
SKINFOOD
ORIENT BEAUTY CORPORATION (OBC)
www.skinfoodvietnam.com.vn/
WATERY BERRY BLENDING CREAM ROYAL HONEY NUTRITION CREAM
699,000 VND / 50g 779,000 VND / 55g
, ,
,
, ,
(1) Skin Food ()
.
. 15~ 25
,
.
.
SNS
-
.
- 14 -
Ecotrue
Shea Butter Luxury Cream Argan Aroma Serum
50ml 40ml
, ,
, ,
Ecotrue
www.facebook.com/Ecotruevietnamwww.ecotrue.co.kr
(2) Ecotrue ()
.
.
,
-
.
- 15 -
THANN
THANN
2005, 2006
//
: ,
Rice Extract Moisturizing Cream Nano Shiso Age Inversion
850,000 VND / 80g 1,100,000 VND / 289ml
, , , ,
,
THANN-ORYZA CO.,LTD
www.thann.info
, , , , ,
(3) THANN ()
2002 . , ,
,
. ,
, , , , ,
20 ~ 40 .
-
.
- 16 -
Naris
Naris Cosmetics
, , ,
Majesta Neoaxis Cream
REJUARNA alive feel
CREAM
4,695,000 VND / 25g 2,295,000 VND / 25g
, ,
,
, ,
Viet Phat Distribution
www.pvdistribution.com
, , ,
(4) Naris Cosmetics ()
1932 , ,
, , . 30 ~ 40
, , , ,
. 1996
Viet Phat Distribution . , ,
-
.
- 17 -
Ecotrue
2015. 07. 08
Ecotrue . Ecotrue
.
,
.
.
.
,
, .
,
, /
. .
?
.
.
.
-
.
- 18 -
4)
.,
(
)
15 ~ 25
20 ~ 40
30 ~ 40
, , , ,
-
.
- 19 -
3.
1)
(2015 7 )
01
B2B . , ,
02
(VDA)
, (), ,
03
(Incoterms)
04
, ( ), ,
L/C, B/L, ,
05
= +
ASEAN FTA
FTA 10
06/
7)
1. HS Code 3303 ~ 3307
2. HS Code 3303 ~ 3307
3. 7 ~ 22% ( FTA )
* FTA 10
4. ( )
5. ,
7) : Tradenavi (www.tradenavi.or.kr)
-
.
- 20 -
2)
150 ~ 400 USD
1 (5 )
, (The Drug Administration
of Vietnam)
3
,
, 150 ~ 400 USD.
(Cosmetic Product
Proclamation Report)
,
(Certificate of Free Sale)
(Authorization Letter
from the Manufacture)
(Certificate of Analysis)
%
(Letter of Attorney)
: ,
-
.
- 21 -
. . , 1%
1% .
(/)
(30 )
( 3, 6, 7 )
, , , ,
,
(ASEAN COSMETICS DIRECTIVE) ,
-
.
- 22 -
/
: ASEAN COSMETICS DOCUMENT
(ASEAN COSMETICS DIRECTIVE)
.
ANNEX II
ANNEX III
ANNEX IV
ANNEX VI
UV
UV ANNEX VII
: ASEAN COSMETICS DOCUMENT
-
.
- 23 -
HS Code
(%)
AKFTA
(%)
33030000 (Perfumes and toilet waters) 18 -
33041000
(Lip make-up preparations)20 -
33042000
(Eye make-up preparations)22 -
33043000
(Manicure and pedicure preparations)22 -
, FTA
, , .
. ,
AKFTA
, 20 ~ 22%
FTA
200 3 10
- FTA . 2015 10 ~
22% 10
.
, , ,
1
.1.
-
.
- 24 -
33049100 (Powders, whether or not
compressed)22 -
33049920
(Anti-acne creams)10 -
33049930 , (Other face or
skin creams and lotions)20 -
33049990 (Other) 20 -
33051010 (Shampoos: Having
anti-fungal properties)- 7
33051090 (Shampoos: Other) - 15
33052000
(Preparations for permanent
waving or straightening)
15 -
33053000 (Hair lacquers) - 10
33059000 (Other) 20 -
33071000 (Pre-shave, shaving or
after-shave preparations)18 -
33072000 (Personal deodorants and
antiperspirants)- 15
33073000
(Perfumed bath salts and other bath
preparations)
20 -
33079040
(Other perfumery or cosmetics,
including depilatories)
- 15
34013000
(Organic surface-active products and
preparations for washing the skin)
27 -
: ,
-
.
- 25 -
,
VS
,
,
-
1.
1)
2)
3)
2.
1)
2)
-
.
- 27 -
1.
1)
(2014)
1 33.5%
2 28.9%
3 10.8%
4 6.8%
5 4.9%
6 1.9%
7 1.1%
8
0.1%
9 12.1%
VS
(33.5%) .
( )
(28.9%)
,
. M
. (Unilever)
.
+
,
: ,
: Big C, Co.op
SNS
-
.
- 28 -
2)
2013
:
Comscore 2013 Southest Asia
Digital Future in Focus
Lazada www.lazada.vn
Lazada
2012
22%
ChoDien
Tu.vn
www.chodientu.
vn
ChoDienTu.vn
29%
Yes24 VN www.yes24.vn
2009
100%
.
, 2016 4,300
, 40 ~ 45% .
2013 ,
,
60% . IT, ,
35%
.
.
-
.
- 29 -
,
(Showroom) .
,
. ,
.
[ ]
,
.
(Guardian) 24, 3
.
Lacocovie
(Coconut Oil)
[ Guardian ]
-
.
- 30 -
3)
CONG TY TNHH
.
.
Organics
.
(2015 7)
(C/Q)
Certificate of Quality
(www.kita.net)
S -
/
(C/O )
-
T - /
( )-
C
, ,
(C/O, C/Q )
P -/
1- -
Co -
,
,
,
. ,
.
,
(Certificate of Origin : C/O) (C/Q: Certificate
of Quality)
C/Q SGS ,
-
.
- 31 -
2.
1)
SNS
SNS
.
,
THANN
Naris
: (2015 7)
[ ]
-
.
- 32 -
(2014)
:
AUN Consulting
[ ]
SNS
Epinion Vietnam , 2014
2,500 . 78%
SNS
.
, SNS .
8).
SNS
, . SNS
,
9)
8) phanmemsaigon (phanmemsaigon.net), SNS 9) Nikko (asia.nikkei.com), ,
-
.
- 33 -
2)
2016 4 21 ~ 23
( 4)
Saigon Exhibition&Convention
Center()
cosmobeauteasia.com
, ,
. , 2014 10 K-Beauty
.
[ 2014 K-Beauty ]
Cosmobeaute Vietnam,
(Cosmobeaute Vietnam) ,
, , ,
. 2016 4 21 23 3
-
.
- 34 -
www.ec21.com
www.tradekorea.com
www.businesslist.vn
4 COSMOBEAUTE
,
ACTION PLAN
DB B2B
2 ,
,
( )
SNS SNS ,
-
1Siu th tinh du CMT ( / )
-
2CNG TY FAIRFOOD ( / )
myphamnga.vn
3Tam Hieu
( / )www.tamhieu.com.vn
4PICKIE
( / )pizkie.com/
5Cng Ty TNHH Sn Phm Xanh Cy ( / )
cay.net.vn
6Organics.VN
( / )organics.vn
7Daisy Organic shop
( / )chamsocdanhaycam.vn/lien-he
1 2014.2
2 Cosmetics firms seek makeovers Vietnam Plus 2014.10
3 Fake cosmetics products flood market Vietnamnews 2015.4
4Foreign Competition Shakes Up Vietnams E-Commerce
Market Vietnam Briefing 2014.6
5Opportunities in the Vietnamese Cosmetics Market: Q&A with
Le Chau GiangGCI 2014.10
6 VN to regain home cosmetics market with natural materials Vietnam.net 2014.3
-
.
- 36 -
-
2015 .
. , .
.
(www.tradenavi.or.kr) .