The Global Environment:

01 9731051 9731006

2008/022008/09

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Cultural Environment

Political/legal Environment

Economic Environment !

Land of SmilesThe Royal Family60BuddhismTourism SpotsPeople

Thailands National CultureIndividualisticCollectivisticHigh power DistanceLow power DistanceHigh Uncertainty avoidanceLow Uncertainty avoidanceAchievementNurturingShort-term thinkingLong-term thinking5634646420

: (55) 1924 Palace Law of Succession : 2001-2006 2006.9.19-2006.10.1 2006-2008 2008 2008 2008.12.2-12.17 2008

7!

20069 19912006-2007 200811 ()(APEC)20094 ASEAN20103~4 ()

4% 200820092009

GDP75%1,300GDP7%2000-2008-2009-

2009ASEAN196119671989APEC1995WTO

Citation" ." EpochTimes.com. The Epoch USA, Inc, 28 Nov 2008. Web. 19 Apr 2010. .

"2006." Wikipedia, The Free Encyclopedia. Wikipedia, 10 Mar 2010. Web. 19 Apr 2010. .

"2006 Bangkok bombings." Wikipedia, The Free Encyclopedia. Wikipedia, 04 Feb 2010. Web. 19 Apr 2010. .

" ." . UDN.com, 05 Apr 2010. Web. 19 Apr 2010. .

"." -. , 01 Apr 2010. Web. 19 Apr 2010. .

"Thailand." Wikipedia, The Free Encyclopedia. Wikipedia , 15 Apr 2010. Web. 19 Apr 2010. .

http://www.geert-hofstede.com/hofstede_thailand.shtml

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