Learning Objectives
1. To know about franchising and the general process of the
business.
2. To understand the current development of franchising in
China and the rest of the world.
Contents
Part I Active Listening1
Part II Fun Break2
Part III Additional Listening3
Part IV Viewing & Speaking4
Active Listening
Dialogue 1
purchaser n. 买方 , 购买者
disclosure document 公开的文件
FTC (Fair Trade Commission) 公平贸易委员会
Tips on Starting Your Own Business
Words and Expressions
Active Listening
Directions: Listen to a dialogue and decide whether the statements are true
(T) or false (F).
T( )
Tapescript
Exercise 1
1. The first thing Cathy should do is to get the disclosure document.
2. There’s usually a list of purchasers of the franchise business in the
disclosure document.
3. Cathy shouldn’t contact those on the list by any means.
4. Cathy needs to be more careful when things are going faster than usual.
5. It is advisable for Cathy to get some professional advice before making
any decisions.
T( )
F( )
T( )
T( )
Active Listening
Directions: Listen to the dialogue again and fill in the blanks.
Exercise 2
The first thing you should do when you’re considering starting your own business in
franchising is to get the disclosure document from the franchisor. The document usually
contains a list of other (1) , a (2) of the seller, (3)
of key executives, and the (4) of you and the seller,
etc. Talk to those on the list. Check the information. Compare the (5)
with (6) . Go to the (7) of the franchisor if
you are invited and listen carefully. Try to get some (8) from a
lawyer or an accountant before you decide to (9) . Be careful
because every decision (10) your own business.
purchasers_____________ financial statement__________________
background____________ responsibilities__________________
promised profits________________
actual profits________________ sales representation____________________
professional advice___________________
sign the contract__________________
concerns___________
Active Listening
Dialogue 2
highlight n. 精彩场面 , 最显著 (重要 )部分
referral n. 提名 , 推举 , 被推举的人
wax v. 给……上蜡
bid v. 出价
overview n. 一般观察 , 总的看法
master franchisee 总经销商
follow up with 跟踪调查
An Interview with a Master Franchisee
Words and Expressions
Active Listening
Directions: Greg is a master franchisee. His job is to sell individual
franchises.
What are the responsibilities of a master franchisee? Listen to
the dialogue and match the verbs with the phrases to complete
the following description.
Exercise 1
Tapescript
Active ListeningExercise 1
Tapescript
To be a master franchisee, you ought to:
1. secure A. training programs
2. provide B. franchisees and their customers
3. follow up with C. people who desire to own their business but
have limited capital and knowledge
4. help and put an
impact onD. contracts for your franchisees
5. give E. your franchisees an overview of the business
D
A
B
C
E
Active Listening
Directions: Listen to the dialogue again and choose the best answer to each
question you hear.
Exercise 2
A. He was tired of his old business.
B. He found it a promising trade which could make a lot of money.
C. He likes to control people so he entered the business.
D. He was looking for a service business in which he could use his sales experience.
A. A master franchisee can help people to reach their goals.
B. It is financially rewarding.
C. A master franchisee doesn’t have to be very busy and everything is under control.
D. A master franchisee can always tell people what to do.
1
√2 √
Active Listening
Exercise 2
A. Meet with franchisers. B. Follow up with customers.
C. Make sure that everything is going well. D. All of the above.
A. He contacts those who desire to own their franchise businesses.
B. He advertises and gets referrals from his franchisees.
C. He has many offices in business centers.
D. He waits for people to contact him for business.
A. To be a master franchisee, one should be self-motivated and responsible.
B. To be a master franchisee, one doesn’t have to be ready to help people.
C. Providing training programs is the last thing a master franchisee should do.
D. People should be well-informed if they want to start their own businesses.
3
√4
√
5 √
Active Listening
Passage
franchise n. 特许经销权;专卖权
franchisor n. 给予特许者
suitability n. 合适 , 适当 , 相配 , 适宜性
downfall n. 衰败 , 垮台
complacency n. 自满,自鸣得意
interference n. 干扰 , 干涉
prior to 在……以前
Am I a Suitable Candidate for Franchising?
Words and Expressions
Active Listening
Directions: Listen to a passage and decide whether the following statements
are mentioned as the general characteristics for failure in
franchising. Put a tick (√) in the corresponding box.
Exercise 1
Tapescript
Statements Mentioned Not Mentioned
1. The franchisee used to do the similar type of business.
2. The franchisee used to do different types of business.
3. The franchisee doesn’t get support from his/her friends
and family.
√
√
√
Active Listening
Exercise 1
Statements Mentioned Not Mentioned
4. The franchisee is often interfered by his/her friends and
family.
5. The franchisee has got too much self-satisfaction.
6. The franchisee doesn’t follow the system.
7. The franchisee expects too much from the franchisee.
8. The franchisee expects too much from the franchisor.
9. The franchisee hasn’t got the nerve.
√
√
√
√
√
√
Active Listening
Directions: Listen to the passage again and complete the table with the
information you hear.
Exercise 2
Advantages of Franchising Reasons
1. Franchising offers an opportunity to
and own their to many
individuals who want to be their own boss.
Because they can see in wor- king for themselves, and their will not be limited.
2. Franchising is much wider than fast food
restaurants.
There are franchises
that you can think of
.
3. Franchising can provide a relatively safer
route into self-employment.
Because the franchisor has done it all
and can therefore help you to
you most probably
would make if you tried to do it all by yourself.
break______
free_____ own business____________
long-range security__________________potential income_________________
available in almost
every business area
_________________________
_______________________
in all price ranges___________________
many
times before
___________
_______________
eliminate all the mistakes________________________
Fun Break
Directions: Enjoy the following logos for some franchising companies and try
to give a brief introduction to the companies.
Answer
Additional Listening
To Be a KFC Franchisee
Words and Expressions
consecutive a. 连续的,依次相续的
n. (房屋的)居住权;(土地的)使用期
recruitment n. 招聘,吸收(新成员)
questionnaire n. (意见调查用的)问卷,调查表
commence v. 开始,着手
vs =versus (一方)对(另一方)
Additional Listening
Directions: Listen to a passage and pay attention to the franchise
recruitment process. Then put the following steps that applicants
should do in the right order.
Tapescript
Exercise 1
A. To complete a business plan and SWOT analysis.
B. To submit an on-line query.
C. To commence a comprehensive 24-week training program.
D. To complete an on-line application and self-assessment questionnaire.
E. To be interviewed by executives.
3_____
1_____
5_____
2_____
4_____
Additional Listening
Directions: Listen to the passage again and fill in the blanks.
Exercise 2
1. KFC franchisees benefit from:
☆ 40 years’ in Australia
☆ world class
☆ 52-week-per-year high-impact
☆ systems
☆ significant across Australia, New Zealand and Asia.
2. What makes the applicants successful KFC franchisees?
☆ They need to be , , and individuals.
☆ They should have experience from a known brand or
experience.
☆ They should talk with at three of KFC franchisees before the interview stage.
operating experience_____________________
product development_____________________
television advertising____________________
global training__________________purchasing power____________________
talented__________ optimistic____________ business-minded_________________business ownership______________________
middle management___________________
least________
Viewing & Speaking
Useful Expressions for Describing Products
I’m considering starting my own business in franchising.
I think the first thing you’d do is to get the disclosure document from the franchisor.
You should be especially interested in the promised profits vs actual profits.
If you are invited to the sales presentation of the franchisor, listen carefully.
Before you make any decisions, you should always get professional advice.
Before investing, you should talk with several franchisees of the same business.
Viewing & Speaking
Directions: Watch a video and then
have a discussion with
your partner: Suppose
you are going to start
your own business.
Decide whether you can
be a successful
franchisee or an
independent business owner according to what Michael says in
the video.
Activity 1
Videoscript
Viewing & Speaking
Activity 2
Directions: Make a dialogue according to the situation and role-play it with
your partner.
Now you are talking to an executive of a successful franchisee in the local
fast food business. Ask about what you should do before investing in a chain
store of the same business. And discuss some examples of failure and try to
find ways to avoid making similar mistakes.