Transcript
MobileExceeds PC Internet Usage
+ 80%
Pnad - IBGE 2016
29,6 M HouseholdMOBILE
- 77%28,2 M Household
DESKTOP
pre-purchase
34%4x
use smartphone in-storeto look at reviews
more likely to visit comparison shopping sites
Alliance Data Systems research 2016
purchase
84%53%
use their smartphones while in line to purchase something
of millenials retail purchases are made in-store
Alliance Data Systems research 2016
post-purchase
65%16%
are comfortable making online purchases with their phones
share an item via social networking
Alliance Data Systems research 2016