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1
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RED CONSULTINGKOLESAROVA | MAISONNEUVE | RUBIO MALDONADO
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RED 3
PROBLÈME & MANDAT
AGENDA
ANALYSE DES ÉCRATS
STRATÉGIE FINANCES :RSI 12.29%ANALYSE
MISE EN OEUVRE
CONCLUSION
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RED 4
PROBLÈMEAPN recherche une stratégie
de croissance qui lui permettra de maintenir, au
minimum, sa croissance historique de 20%
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RED 5
MANDATRED Consulting doit
élaborer une avenue de croissance pour APN en
assurant de rester en lien avec les valeur de
l’entreprise selon un plan SMaC
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RED 6
GAP ANALYSIS
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RED 7
Historical & targeted growth rate of 20%
DESIRED
GAP ANALYSISCURRENT
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RED 8
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
GAP ANALYSISCURRENT
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RED 9
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
Revenues of $12M in 2015
GAP ANALYSISCURRENT
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RED 10
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
Revenues of $12M in 2015 Revenues reaching $32M in 2021
GAP ANALYSISCURRENT
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RED 11
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
Revenues of $12M in 2015 Revenues reaching $32M in 2021
Manufacturing presence in 3 countries
GAP ANALYSISCURRENT
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RED 12
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
Revenues of $12M in 2015 Revenues reaching $32M in 2021
Manufacturing presence in 3 countries
Manufacturing presence in 4 countries
GAP ANALYSISCURRENT
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RED
WHERE? HOW? WHEN?
13
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RED
France
Aerospace Valley
WHERE
• France, Toulouse
• Over 500 affiliated companies
• Global outreach14
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RED
France
Aerospace Valley
Greenfield
Investment
WHERE HOW
• France, Toulouse
• Over 500 affiliated companies
• Global outreach
• Build your own manufacturing plan
• Later acquisition of Excel Carbide
15
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RED
France
Aerospace Valley
Greenfield
Investment
Starting 2016
WHERE HOW WHEN
• France, Toulouse
• Over 500 affiliated companies
• Global outreach
• 5 years to implement
• ROI of 12.29%
• Build your own manufacturing plan
• Later acquisition of Excel Carbide
16
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RED 17
ANALYSIS
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RED 18
CLUSTER PRESENCE
LABOUR FORCE
LEGAL & FINANCIAL INFRASTRUCTURE
MARKET ANALYSIS
FRANCE SINGAPORE U.S.A.
• Large
• Well developed
• Stable
• Well developed
• Low
TECHNOLOGICAL INFRASTRUCTURE
CULTURAL BARRIERS
• Medium
• Developed
• Stable
• Developed
• High
• Large (spread)
• Well developed
• Stable
• Well developed
• Medium
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RED 19
CLUSTER PRESENCE
LABOUR FORCE
LEGAL & FINANCIAL INFRASTRUCTURE
MARKET ANALYSIS
FRANCE SINGAPORE U.S.A.
• Large
• Well developed
• Stable
• Well developed
• Low
TECHNOLOGICAL INFRASTRUCTURE
CULTURAL BARRIERS
• Medium
• Developed
• Stable
• Developed
• High
• Large (spread)
• Well developed
• Stable
• Well developed
• Medium
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RED 20
COST
RISK
CONTROL
MODE OF ENTRY ANALYSIS
ACQUISITION
High
POTENTIAL RETURN
High
Medium
High
GREENFIELD
High
High (mitigated)
High
High
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RED 21
COST
RISK
CONTROL
MODE OF ENTRY ANALYSIS
ACQUISITION
High
POTENTIAL RETURN
High
Medium
High
GREENFIELD
High
High (mitigated)
High
High
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RED 22
CLUSTER PRESENCE
LABOUR FORCE
LEGAL & FINANCIAL INFRASTRUCTURE
MARKET ANALYSIS
FRANCE SINGAPORE U.S.A.
• Large
• Well developed
• Stable
• Well developed
• Low
TECHNOLOGICAL INFRASTRUCTURE
CULTURAL BARRIERS
• Medium
• Developed
• Stable
• Developed
• High
• Large (spread)
• Well developed
• Stable
• Well developed
• Medium
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RED 23
CLUSTER PRESENCE
LABOUR FORCE
LEGAL & FINANCIAL INFRASTRUCTURE
MARKET ANALYSIS
FRANCE SINGAPORE U.S.A.
• Large
• Well developed
• Stable
• Well developed
• Low
TECHNOLOGICAL INFRASTRUCTURE
CULTURAL BARRIERS
• Medium
• Developed
• Stable
• Developed
• High
• Large (spread)
• Well developed
• Stable
• Well developed
• Medium
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RED 24
COST
RISK
CONTROL
MODE OF ENTRY ANALYSIS
ACQUISITION
High
POTENTIAL RETURN
High
Medium
High
GREENFIELD
High
High (mitigated)
High
High
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RED 25
COST
RISK
CONTROL
MODE OF ENTRY ANALYSIS
ACQUISITION
High
POTENTIAL RETURN
High
Medium
High
GREENFIELD
High
High (mitigated)
High
High
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RED 26
MARKET ANALYSIS
Competitive prices
Quality of products
Custom parts
Fast turnaround
Customer service
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RED 27
STRATEGY
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RED 28
OPERATIONS
TECHNOLOGY
MARKETING & SALES
HUMAN RESOURCES
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RED 29
• Leverage partnership with Excel Carbide use distribution network• Build contacts and
knowledge• Build manufacturing plant in
the Aerospace Valley in Toulouse, France
• Prepare ERP system to include France operations
• New plant = greater capacity
OPERATIONS
TECHNOLOGY
MARKETING & SALES
HUMAN RESOURCES
Perfection Expanded
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RED 30
• Continue R&D into the IT software
• Build internal ‘Think Tanks’ • Involve qualified
employees • Maintain innovation on
software• Conduct semi-annually
within company • External discussions within
the clusters indirect and direct non competitors
• Innovation = increase in efficiency
OPERATIONS
TECHNOLOGY
MARKETING & SALES
HUMAN RESOURCES
Perfection Innovated
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RED 31
• Attend tradeshows in France and the cluster• Promote brand
• Advertise through Content Marketing• Revamp website to include
manufacturing information • Include video content
• Excel Carbide market presence = brand enhancement
OPERATIONS
TECHNOLOGY
MARKETING & SALES
HUMAN RESOURCES
Perfection Communicated
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RED 32
• Inform internal employees about expansion
• Hire employee for manufacturing plant in France
• Company culture with Excel Carbide
• Rotational program • Specific qualifications• Allows for mobility• Builds loyalty
OPERATIONS
TECHNOLOGY
MARKETING & SALES
HUMAN RESOURCES
Perfection Recruited
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RED 33
FINANCES
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RED 34
CASH FLOW ANALYSIS
Year 0 (2016)
Year 1 (2017)
Year 2 (2018)
Year 3 (2019)
Year 4 (2020)
Year 5 (2021)
NPV
-$6,000,000 -$5,000,000 -$4,000,000 -$3,000,000 -$2,000,000 -$1,000,000
$- $1,000,000 $2,000,000 $3,000,000 $4,000,000
$(5,000,000.
00)
$987,258.13
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RED 35
CASH FLOW ANALYSIS
Year 0 (2016)
Year 1 (2017)
Year 2 (2018)
Year 3 (2019)
Year 4 (2020)
Year 5 (2021)
NPV
-$6,000,000 -$5,000,000 -$4,000,000 -$3,000,000 -$2,000,000 -$1,000,000
$- $1,000,000 $2,000,000 $3,000,000 $4,000,000
$(5,000,000.
00)
$987,258.13
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RED 36
CASH FLOW ANALYSIS
Year 0 (2016)
Year 1 (2017)
Year 2 (2018)
Year 3 (2019)
Year 4 (2020)
Year 5 (2021)
NPV
-$6,000,000 -$5,000,000 -$4,000,000 -$3,000,000 -$2,000,000 -$1,000,000
$- $1,000,000 $2,000,000 $3,000,000 $4,000,000
$(5,000,000.
00)
$987,258.13
Total Adjusted Budget$5,165,901
Return on Investment12.29%
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RED 37
BUDGETAGENT WEIGHT BUDGET ALLOCATED
Operations 50% $ 2,582,951
Human Resources 20% $ 1,033,180
Marketing & Sales 5% $ 258,295
Information Technology 20% $ 1,033,180
Contingency Fund 5% $ 258,295
Total 100% $ 5,165,901
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RED 38
ASSUMPTIONS
Assumption 1Assumption
2 Assumption 3 Assumption 4Cash Flow
Reinvested YoY Profit MarginExchange Rate CAD/EUR for
Strategy PeriodAverage Yearly
Budget
2% 8.40% 0.6458 $
1,000,000
Assumption 5 Assumption 6 Assumption 7Discount rate CAGR Revenues in 2015
10% 30% $ 12,000,000
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RED 39
ASSUMPTIONS
Assumption 1Assumption
2 Assumption 3 Assumption 4Cash Flow
Reinvested YoY Profit MarginExchange Rate CAD/EUR for
Strategy PeriodAverage Yearly
Budget
2% 8.40% 0.6458 $
1,000,000
Assumption 5 Assumption 6 Assumption 7Discount rate CAGR Revenues in 2015
10% 30% $ 12,000,000
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RED 40
SENSITIVITY ANALYSIS
Profit Margin
12.29% 8.00% 8.20% 8.40% 8.60% 8.80%
CAGR
32% 12.51% 15.15% 17.77% 20.39% 23.00%31% 9.86% 12.44% 15.01% 17.57% 20.12%30% 7.26% 9.78% 12.29% 14.80% 17.29%29% 4.71% 7.18% 9.63% 12.08% 14.52%28% 2.21% 4.62% 7.02% 9.41% 11.80%
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RED 41
SENSITIVITY ANALYSIS
Profit Margin
12.29% 8.00% 8.20% 8.40% 8.60% 8.80%
CAGR
32% 12.51% 15.15% 17.77% 20.39% 23.00%31% 9.86% 12.44% 15.01% 17.57% 20.12%30% 7.26% 9.78% 12.29% 14.80% 17.29%29% 4.71% 7.18% 9.63% 12.08% 14.52%28% 2.21% 4.62% 7.02% 9.41% 11.80%
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RED 42
IMPLEMENTATION
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RED 43
SHORT TERM2016-2018
MEDIUM TERM2018-2020
LONG TERM2020-2021
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RED 44
2016-2018SHORT TERM
OPERATIONS• Maintain partnership with Excel Carbide leverage distribution
and market knowledge • Plan for manufacturing plant in Aerospace Valley cluster
TECHNOLOGY• Maintain ERP system and have control over all operations• Plan for the ‘Think Tanks’ to be conducted
MARKETING & SALES • Revamp website with information • Start creating content marketing initiatives
HUMAN RESOURCES • Job descriptions of France manufacturing employees • Integrate the company culture to Excel Carbide
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RED 45
2016-2018BUDGET - SHORT TERM
AGENT WEIGHT BUDGET ALLOCATED
Operations 50% $ 2,582,951
Human Resources 20% $ 1,033,180
Marketing & Sales 5% $ 258,295
Information Technology 20% $ 1,033,180
Contingency Fund 5% $ 258,295
Total 100% $ 5,165,901
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RED 46
MEDIUM TERM
OPERATIONS • Build and launch operations of manufacturing plan in France• Utilize the distribution network of Excel Carbide
TECHNOLOGY• Maintain ERP system and have control over all operations• Implement ‘Think Tanks’ internally and externally • Evaluate and update software
MARKETING & SALES • Revamp website with information • Launch content marketing initiatives
HUMAN RESOURCES • Hire and train manufacture employees
2018-2020
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RED 47
2018-2020BUDGET – MEDIUM TERM
AGENT WEIGHT BUDGET ALLOCATED
Operations 50% $ 2,582,951
Human Resources 20% $ 1,033,180
Marketing & Sales 5% $ 258,295
Information Technology 20% $ 1,033,180
Contingency Fund 5% $ 258,295
Total 100% $ 5,165,901
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RED 48
2020-2021LONG TERM
OPERATIONS• Maintain manufacturing plant operations and expand as
needed• Acquire Excel Carbide
TECHNOLOGY • Fully integrate Excel Carbide into operation on ERP systems • Allow all IT software to be shared in operations
MARKETING & SALES • Maintain all marketing and brand activities
HUMAN RESOURCES • Expand employee base in France • Promote student program
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RED 49
2020-2021BUDGET – LONG TERM
AGENT WEIGHT BUDGET ALLOCATED
Operations 50% $ 2,582,951
Human Resources 20% $ 1,033,180
Marketing & Sales 5% $ 258,295
Information Technology 20% $ 1,033,180
Contingency Fund 5% $ 258,295
Total 100% $ 5,165,901
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RED 50
CONCLUSION
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RED 51
Historical & targeted growth rate of 20%
DESIRED
CAGR of 30% over the next 5 years
Revenues of $12M in 2015 Revenues reaching $32M in 2021
Manufacturing presence in 3 countries
Manufacturing presence in 4 countries
OVERVIEWCURRENT
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RED CONSULTINGKOLESAROVA | MAISONNEUVE | RUBIO MALDONADO