Download - 20 regras do design
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colaboração de linguagem gráficaRicardo Artur P Carvalho
projeto básico Contexto & Conceito2011. 1
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20re-graspara um bom design*
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*segundo Timothy Samara
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tenha um conceito1.
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1. tenha um conceito
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comunique, não enfeite
2.
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2. comunique, não enfeite
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crie umaunidade visual
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3. crie uma unidade visual
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use no duas faces de tipo
máximo
OK, talvez três
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4. use no máximo duas faces de tipo
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mostreuma
de coisa
cadavez
5.
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5. mostre uma coisa de cada vez
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6.escolha as corescom um objetivo
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6. escolha as cores com um objetivo
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se puder fazer com menos, melhor7.
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7. se puder fazer com menos, melhor
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8. o espaço negativo é mágico
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trate a tipografia como imagem
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9. trate a tipografia como imagem
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mantenha 10.[ ]a tipografia amigável
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10. mantenha a tipografia amigável
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universalseja 11.não se trata de você!
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11. seja universal; não se trata de você
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condense e s e p a r e :
em termos derit mos crie
densidade e arejamento
12.
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12. condense e separe: crie ritmos em termos de densidade e arejamento
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13.como fogos de artifício
e o sol nascente
jogue comluz e sombras
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13. jogue com luz e sombras como fogos de artifício e o sol nascente
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sejadecididofaça com um objetivo
ou simplesmente não faça
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14. seja decidido
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meça co
m seus olhos
o design é visu
al
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15. meça com seus olhos
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crie imagensnão fique catando lixo
16.
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16. crie imagens de que você precisa; não as procure aleatoreamente
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ignore modismossério! :(
17.
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17. ignore os modismos
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crie
estático é igual amonótono
movimentos!
movimentos!
18.movimentos!
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18. crie movimentos! estático é igual à monótono
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pres
te a
ten
ção
à hi
stór
ia,
mas
não
a r
epita
19.
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19. preste atenção à história,mas não a repita
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20.a simetria é omal supremo
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20. a simetria é o mal supremo
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1. tenha um conceito
2. comunique, não enfeite
3. crie uma unidade visual
4. use no máximo duas faces de tipo
5. mostre uma coisa de cada vez
6. escolha as cores com um objetivo
7. se puder fazer com menos, melhor
8. o espaço negativo é mágico
9. trate a tipografia como imagem
10. mantenha a tipografia amigável
11. seja universal; não se trata de vocêpara um
bom design*
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12. condense e separe: crie ritmos
em termos de densidade e arejamento
13. jogue com luz e sombras como
fogos de artifício e o sol nascente
14. seja decidido
15. meça com seus olhos
16. crie imagens de que você precisa;
não as procure aleatoreamente
17. ignore os modismos
18. crie movimentos!
estático é igual à monótono
19. preste atenção à história,
mas não a repita
20. a simetria é o mal supremo
para um bom
design*
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quebre as regras
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esta apresentação foi feita em InDesign CS5 e publicada em PDF.
as face de tipo utilizadas foram:Sauna
(Bas Jacobs, Akiem Helmling, Sami Kortemäki / UNDERWARE)
Regular, Bold e Bold italic swash
Scala (Martin Majoor / FontFont [FF])
Regular, Italic e Bold Italic
com participação especial de:Myriad Pro (Robert Slimbach, Carol Twombly, Fred Brady, Christopher Slye / Adobe)
Regular