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Cum te poate ajuta Google AdWords intr-o campanie pentru utilizatorii
de telefoane mobile?
Lumea SEO PPC, 26.10.2011
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Optimizeaza siteul pentru mobil
• Designul simplu
• Call-to-action clar, clicabil
• Cat mai putin text, puncte (bullets)
• Optiunea click-to-call
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Oportunitati
• Potrivit pentru aplicatiile pentru
telefoane mobile
• Potrivit pentru campaniile cu vanzare de
produse cu CTA prin telefon
• Potrivit pentru serviciile la care vrei
imediat sa intri in legatura telefonica
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Potrivit pentru mobil
• O cautare pe mobil este mai putin
specifica prin numarul de cuvinte, este
mai specifica prin sens
• Dimensiunile bannerelor trebuie sa fie
specifice pentru telefoane care nu au
full internet browsers
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Cum limitez afisarea doar pe telefone mobile?
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Daca nu as fi targetat doar Romania…
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Unde adaug optiuni suplimentare specifice?
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Butonul “offer”, o himera?
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Ionut Radu Munteanu, PPC Evangelist@imunteanu