Download - 2014_MIS Summer Camp_Course Slide_1
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為何要學企業概論
•決策前的分析過程
•領導「人」、管理「錢」
•認識管理學的入門
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SWOT分析•分析四個條件後再決策。
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SWOT分析•Strength:優勢
•Weakness:劣勢
•Opportunity:機會
•Threat:威脅
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寬寬有話要說•有一天,我們接到一通來自寬寬的電話,他訴說了他的煩惱,並希望我們試圖幫助他…
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寬寬有話要說
• 擁有好身材
• 住隔壁
• 長得像豆豆先生
• 一起加入芭蕾舞社
• 呆頭呆腦
• 小臻跟阿國同班
• 精通各種球類運動
• 小臻擁有很多追求者
--(W)
--(S)
--(T)
--(S)
--(O)
--(W)
--(O)
--(T)
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任務(一)•請利用7-11為例子作出SWOT分析
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任務(一)-S(優勢)•資金雄厚
•門市多、市佔率高
•品牌知名度高
•結合集團旗下企業
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任務(一)-W(劣勢)
•賣場空間不夠
•商品價格偏高
•員工流動率高
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任務(一)-O(機會)
•生活型態改變
•網路購物崛起
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任務(一)-T(威脅)
•台灣零售市場趨於飽和
•價格破壞
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賽局理論•AB兩搶劫犯,在被定罪之後分別遭到警方逮捕,雖然已確定犯人必定是這兩位,但卻缺少了最關鍵的證據。
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賽局理論•因此警方決定用一種特殊的審問方式來達成目的,首先警方找來了A,並對他說……
•後來也找了B說一樣的話
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賽局理論嫌犯B
否認 承認
嫌犯A
否認 (5,5) (20,1)
承認 (1,20) (10,10)
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