Download - 20150319 stima e4 r stratics tag management
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Insight 1 – Clickgedrag & korte termijn impactInsight 2 – Clickgedrag & lange termijn impact
Insight 3 – Transactionele vs Aspirationele Baskets
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Insight 1 – Clickgedrag & korte termijn impact
12 maanden 1 actie
tags
aankopensurveys
Ctrl
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Insight 1 – Clickgedrag & korte termijn impact => Campagne (vb email)
Campagne / Target Clicks & Opens € / Contact
Transactionele Flag(kopers)
Declaratieve Flag(survey)
Aspirationele Flag(tags)
Controle Groep
262
159
300
100
256
147
343
100
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Insight 2 – Clickgedrag & lange termijn impact
12 maanden
tags
aankopensurveys
4 maanden
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Insight 2 – Clickgedrag & lange termijn impact
Gedrag Laatste Jaar Volume (stuks) Value (€)
Excl. Transactionele Flag(kopers)
Excl. Declaratieve Flag(survey)
Excl. Aspirationele Flag(tags)
Trans + Aspirat. Flag(kopers + tags)
19
62
18
68
100 100
175 182
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Insight 3 – Transactionele vs Aspirationele Baskets
2 maanden
tags
aankopen
Merk basketProduct Groep basket
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Insight 3 – Transactionele vs Aspirationele Baskets
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Insight 3 – Transactionele vs Aspirationele Baskets
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Bonus Insight – Duur Impact
t
Impact
Transactioneel
AspirationeelDeclaratief
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Kris Vranken+32 474 980 420be.linkedin.com/in/krisvrankenTwitter: @krisvrankenwww.stratics.beC
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