SHARING ECONOMY

Ekonomija dijeljenja (sharing economy) predstavlja jedan od zna ajnih vidova savremenog poslovanja. Razvoj tehnologije - i hardvera i softvera, na ina komunikacije putem društvenih mreža, kao i promjene u stavovima i ponašanju potroša a, dovele su do potrebe za efikasnijim korištenjem proizvoda i usluga, po nižim cijenama, dostupnije prosje nom potroša u ili korisniku, uz uštede u resursima i povoljnim efektima za prirodnu sredinu i društvo u cjelini. Svi ovi elementi mogu biti poboljšani ako se prihvate osnovni postulati ekonomije dijeljenja. Rad ima za cilj pojašnjavanje pojma sharing economy, njegovih najzna ajnijih pojavnih oblika, te ulogu marketinga u kreiranju i provo enju svih aspekata poslovanja iz ove oblasti ekonomije.

ekonomija dijeljenja, sharing economy,marketing strategija

M, M21, M31

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lumpiness

carpooling

access economy collaborative consumption peer to peer economy

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car sharing car renting

sharing economy

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carpoolinga

colivinga coworkinga

peer to peer

peer to peer banking and lendingcrowd funding

open source

sharing

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Sharing economy

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sharing economy

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"good enough"

sharing economy

good enough

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sharing economy

surge pricing

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Sharing economy

big datacloud computingu

big data

sharing economy

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benchmark

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sharing economy

big data

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brand awarenessbrand awareness

brand awarenessawareness

awareness

sharing economy

Everyone s private driver Evolving the way the world moves Get there

A friend with a car

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Forget hotelsTravel like a human

Don t go there, live there

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Yale Law Journal.

Harvard Business Review. The Mesh – Why the Future of Bussines is Sharing

Journal of The Association for Information Science and Technology.

Marketing Management, 15th global edition

ForbesBloomberg Brief.

Sinteza

Poslovne studije.

Fordham Urban Law Journal

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Poslovne studije.

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