Download - 4. tuanhm presenting on momo hanoi
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TH I C Ờ Ơ “VÀNG” C A D CH V MOBILEỦ Ị ỤPresented by Huynh Minh Tuan
VAS Business Development Manager
Hanoi, 15.09.2011
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TOPIC:
II.HALF YEAR MARKET OVERVIEW
III.MARKET TREND
IV.OUR KEY SUCCESS FACTOR (incl. Study Case)
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MARKETOVERVIEW
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OVERVIEW• First half-year Mobile Sales has increasing both units and value.
• Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities.
• Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share.
• Avg pricing trend is lowering down by each month.
• Avg Smartphone pricing trend still remain ~6.6mil VND
• Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons)
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MARKET TREND
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• HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment.
• 2nd teir provinces becomes a new battlefield for all retailers.
• Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market.
• New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop.
• Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.
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MOST IMPORTANT KEY
AS LEADING ROLE
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WHAT DO WE THINK?
MOBILE PHONES NOW
IS JUST ONE OF OUR
VERY BASIC PRODUCT
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KEY SUCCESS FACTOR
MOBILE SERVICES IS THE ONLY KEY
TO BE AS A LEADER and
TO SURVIVE ON THIS BATTLEFIELD.
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CASE 1: Q-MOBILE
http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html
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http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013
CASE 2: SAMSUNG
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http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/
CASE 3: HTC
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MOBILE CONTENT
MOBILE MAKE-UP
PERSONAL CARE
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Happy Care
Skin NDS LPK
SERVICE FLOW
OFFERING CUSTOMER BENEFITS
BY THEIR RIGHT DEMAND
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STRATEGIC PARTNER
Lost & Found
Global Money Transfer
Extended Warranty
Mobile Insurance
Mobile Payment
e-Banking
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Huynh Minh TuanVAS Business Development Managermobile: 098-902-1737email: [email protected]