Download - 6.sns ii
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Social Network Service
Social Networks
Social Marketing
Social Computing
Social Graphs/SNA
SNS Characteristics
2
SNS Characteristics
Social Web
Social Media
Social Platform
Social Services
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Social Web
3Source:Mobileweb2.0포럼,ETRI자료
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Web 발전 단계
4Source:Mobileweb2.0포럼,ETRI자료
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Social Web Architecture
5Source: www.w3.org
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Social Web Frame
6Source: www.w3.org
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Social Web Standardization
7Source:Mobileweb2.0포럼,ETRI자료
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Future of Social Web
8Source:Mobileweb2.0포럼,ETRI자료
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Social Web Hype Cycle
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Mobile Social Life Ex
10Source:Mobileweb2.0포럼,ETRI자료 by 전종홍
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Social Platform ?
11Source: 다음 Open Platform 자료
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Social Platform
12Source: KAIST 정보미디어 강의자료
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FB Platform
13Source: KAIST 정보미디어 강의자료
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FB Statistics
14Source: KAIST 정보미디어 강의자료
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FB Applications Statisticshttp://statistics.allfacebook.applications/
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f8 : FB Platform API
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Walled social network
17Source:Mobileweb2.0포럼,ETRI자료
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FB Connect
18Source: KAIST 정보미디어 강의자료
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Open Social
19Source: KAIST 정보미디어 강의자료
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Open Social Partners
20Source: KAIST 정보미디어 강의자료
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FB Connect
21Source: 다음 Open Platform 자료
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XFN & FOAF
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Social Design Patterns
23Source: KAIST 정보미디어 강의자료
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f8 vs. open Social
24Source: 다음 Open Platform 자료
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Google, Yahoo, MS’s friend connect
25Source: 다음 Open Platform 자료
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Social Graph Wars
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Social Media
27Source:Mobileweb2.0포럼,ETRI자료
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Social Media
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Social Media Features
29Source: KAIST 정보미디어 강의자료
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SM landscape
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Changing Biz. from SM
31Source: KAIST 정보미디어 강의자료
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SM Types
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전문가 타입 (Maven) : 7개 이상의 채널 보유, 소셜미디어를 통해 고객과 깊숙히소통하는 브랜드떠돌이 타입 (Butterflies) : 7개 이상의 채널을 보유했으나 사람들의 참여도나 몰입도가 낮은 브랜드선택적 타입 (Selectives) : 6개 이하의 채널을 보유했지만 사람들과 깊숙히 연결되어있는 브랜드무존재 타입 (Wallflowers) : 6개 이하의 채널보유하고 사람들의 참여도나 몰입도도낮은 브랜드
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SM Types
33
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34
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허드슨 강의 기적
허드슨허드슨강에강에항공기가항공기가비상비상착륙착륙했어요했어요..
저는저는페리호페리호타고타고구조하러구조하러출동출동중중!!꺅꺅~~
2009.1.5(2009.1.5(목목) 05:36 AM) 05:36 AMhttp://twitter.com/jkrums/status/1121915133http://twitter.com/jkrums/status/1121915133
2009.1.5(목) 05:30, US Airways 1549편 (Airbus A320)Hudson강비상착륙,승객 155명전원구조
35Source: 정진호 트위터 강의자료
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SN & SNG
Zynga, 2009년 paypal의 2등머천트/ 일 $1M
FB : 사용자 4억돌파, 세계 1위 SNS/ 2010년 10억$ 매출
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SNG Players & Market
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SNG 성장 배경?
SNS 성장
친구와함께공유할수있음
비슷한게임이너무많음, 성공하려면외부와연동필요
FB 친구리스트, 트위터팔로워리스트공유
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FB 친구리스트, 트위터팔로워리스트공유
게임진행상황을서로공유
사용자참여유도 Fun
단순, Not Hardcore Game
But, Attention Economy
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FB SNG-Monetization
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The magic of viral loop
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Future of SNG
Mobile SNS 기반 – MSNG 활성화
Mobile + Connect API + Location + SG
Real 3D 엔진기반 SNG
한국에서는 ??
41
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Social Commerce
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Reputation-based Trust Model
43Source: KAIST 문화기술대학원자료
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Social Music
44Source: KAIST 문화기술대학원자료
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Social Ad.
45Source: KAIST 문화기술대학원자료