Download - 7 dicas-e-commerce
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o Nichos e oportunidades
o Plano de negócio
o Mercado, concorrência e público-alvo
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o Proprietárias Desenvolvimento in house Mais sensível a tendências Maiores investimento e manutenção Ex:
Submarino Amazon, etc
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o Plataformas compartilhadas Custo diluído Segurança dos dados Limitações de operações, de performance... Ex:
Vtex JetEcommerce Fast Commerce Locaweb (Tray) UolHost, etc
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o Plataformas customizadas Customização de regras de negócio Versatilidade Independência Ex:
Commerce Microsoft OSCommerce Magento
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Magento
o 31,4% market share e-commerce mundial
o Open source
o 800.000 membros na comunidade oficial
o 125.000 lojas virtuais
o 100 novas lojas Magento Enterprise por mês
o 1.000 novas lojas Magento Community por mês
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Magento
Samsung, Ford, Fox, Barack Obama, Sony BMG,
Lego, Puma, Diesel, L'oréal, Nasdaq, Pondora,
Blockbuster, Aqtar, Men’s Health, Kyocera, BenQ,
Hillary Clinton, Lenovo, Nike, etc.
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SEM Search Engine
Marketing
$ SEO Search Engine
Optmization
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o Google AdWords
o Facebook Ads
o Newsletters
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SEO Search Engine
Optmization On Page Off Page
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o Conteúdo de qualidade (texto e fotos)
o Informações completas sobre os produtos
o Usabilidade – uma boa experiência de navegação
o Tempo de carregamento
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o 84% do trafego da internet BR passa pelo Google
o Indexação = Pertinência
o São verificadas mais de 2000 métricas para
rankeamento orgânico.
o O grande lance: produzir conteúdo autoral
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o Google investe em inteligência artificial para
prever comportamento humano.
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o Taxa de rejeição:
o 100% para carregamento > 4s
o 150% para carregamento > 8s
o Uma das principais métricas avaliadas no
rankeamento orgânico do site é o
“Time to first byte” (tempo de resposta do
servidor)
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Americanas.com.br
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Visual Fit AWS
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