Transcript
Page 1: 8 Ways to Build the Ultimate Surprise & Delight Campaign

NOT WE ARE

STALKING YOU (but we are)

A pitch for 8 ways to build the ultimate surprise & delight campaign

Page 2: 8 Ways to Build the Ultimate Surprise & Delight Campaign

Is she appalled that she’s been “talking” with customer service for 3 days or is she shocked that she is on the receiving end of a surprise & delight campaign that destined to go viral? Yes, even you can make your surprise & delight effort boost your reputation.

Page 3: 8 Ways to Build the Ultimate Surprise & Delight Campaign

WE’VE BUILT THE FORMULA

After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. Just know that it involves big data, incredible insight, strong tools, and the keen ability to pick out the perfect present. Are you game?

Page 4: 8 Ways to Build the Ultimate Surprise & Delight Campaign

EXTREME CUSTOMER CARE

Yes, of course you are! You’ve gone beyond social media marketing, you’ve gone beyond responding! Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least rack up your Facebook fans & Twitter followers.

Page 5: 8 Ways to Build the Ultimate Surprise & Delight Campaign

BE LIKE THIS LITTLE GUY!

If you’re interested in the secret sauce behind surprise & delight programs, vote for us! We will make you happy, we promise.

Page 6: 8 Ways to Build the Ultimate Surprise & Delight Campaign

this presentation was brought to you by the awesome team at:

photo credits Fernando de Sousa; flickr: Looking Glass; http://www.flickr.com/photos/fernando/ Bradley Gordon; flickr: bradleygee; http://www.flickr.com/photos/icanchangethisright/ Takashi Hososhima; flickr: Takashi(aes256); http://www.flickr.com/photos/htakashi/ Jesse Wagstaff; flickr:jessewagstaff; http://www.flickr.com/photos/jesse/ Alex Kuruz; flickr alex_kuruz; http://www.flickr.com/photos/8634926@N04/


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