Download - Adidas 2011 / Mônica
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mônica neri paula angelinibruno dantasnathália barbosafernanda lage natália araújojúlia koser"
"
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INFORMAÇÕES
RELEVANTES Salvador
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18 a 40 anos
classes A e B"
• Conceito de vida saudável"
• Fidelidade à marca"
• Conforto e elegância"
• Status"
• Moda"?
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aumentar visibilidade"objetivo"
estratégias"propaganda"merchandising e"
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PLANO DE
CAMPANHA
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aumentar vendas, atrair e ampliar perfis de consumidores."
OBJETIVOS DE CAMPANHA"
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informar" a respeito do posicionamento da marca."
atrair" público em potencial ao ponto de venda."
PROBLEMA
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Posicionamento e informação"Premiar clientes já fidelizados"
estratégia geral"
Campanhas de promoção"Campanha institucional"
tática de campanha"
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CONCEITO de CAMPANHA
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conceito "
marca diversificada, que se adequa a épocas e perfis.
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De todas as formas Adidas.
assinatura
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INSTITUCIONAL!
INSTITUCIONAL!
PROMOCIONAL!
PROMOCIONAL!
FIXAÇÃO!
FIXAÇÃO!
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poder de alcance visibilidade
custo-benefício direcionamento ao ponto de venda"
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público específico credibilidade"
mais inserção de conteúdo"
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grande impacto ao público específico " meio estritamente local "
grande fixação da mensagem"
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flipbooks Adidaspúblico selecionado e específico"
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proximidade da loja com a mídia display informativo"
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fase institucional"
MEIOS JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ
Cinema
Revista
Outdoor
Flipbook
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fase promocional"
MEIOS JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ
Cinema
Revista
Outdoor
Flipbook
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fase de fixação"
MEIOS JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ
Cinema
Revista
Outdoor
Flipbook
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TÁ. MAS E O VT?
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CONCLUSÃO
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OBRIGADO!