Download - AIC - PENTAGON
5 Pillars Of AIC – PENTAGON
RetailRetail
ConsumerConsumer
Brand Launch
Brand Launch
Bran
d Ex
tens
ion
Bran
d Ex
tens
ion
Strategy
Strategy AIC – PENTAGON
Is a reputed, recommended & recognized agency for “MARKETING” in INDIA.
AIC – PENTAGON Focuses Strongly On “Growth” Which Is A Result Of Strategy Formation, Brand Launch, Brand Extension, Acquiring New Consumer & Placement in Modern Retail Stores.
We Believe – There Should Be A “TOP LINE” To Generate “Bottom Line”.2
About The Agency
AIC – PENTAGON is a sole proprietary firm based of Mumbai - India, operating since 2009 and registered in the year 2013.
AIC – PENTAGON provides intelligence, solutions and business consulting services to Apparel & FMCG companies.
AIC – PENTAGON is the pioneer to provide such services in “Alexander Approach”.
AIC – PENTAGON believes in the importance of time and saves huge time, by imparting learning which is acquired by working with reputed apparel companies & top professionals at different platforms.
3
Success Story
I. Successful placement of Lawman Pg3® at chain stores – Year 2010II. Successful placement of Mother Earth® at chain stores – Year 2011III. Successful launch of Killer® Deodorants in modern trade channel - Year
2013 : “Brand Extension”IV. Successful need gap identification in the over crowded Under Garments
market for Killer® Under Garments and launch - Oct 2014 : “Brand Extension”.
V. Successful Launch of Integriti® Deodorants – Oct 2014VI. Successful Re-Negotiation of Business Terms With Existing Set Of
Customers Thereby Increased Profitability & Sustainability for Kewal Kiran Clothing Ltd. September 2015.
VII. Jan 2016 Introduction Of Integriti® Jeans at HyperCITY. VIII. October 2016 onwards increased the Brand Portfolio to 8 Brands!! Which
Includes Killer, Sunnex, LawmanPg3, Integriti, Happy Socks, Sturdy, EthniCity and ScotLane.
4
Modern Retailers
5
Our Services
We Do Identify needs in the market Facilitate product development to
cater that need gap Set profitable business model Negotiate business terms Place brand and product at vital
locations Evolve growth strategies Plan and forecast business Periodic business reviews Set “Systematic Core Business” Brand Launch and Re – launch Business Deals
We Don’t× Recruitments & Pay roll × Data collection, Migration and
Processing× Advertising & Art× Fashion designing & Craft× Training & Workshops
6
Modus Operandi
• Works as an “External Team” to support and complement existing setup.
• Reports to the decision making authority of the company – TOP MANAGEMENT or The OWNERs.
• Work with multiple brands and companies at a time.• Develops and dedicates small task teams on each
assignment based in Mumbai, India.• Believes In LONG TERM Association.
7
Our Strengths
α In depth knowledge of Indian consumer behavior.α Commercial product line development, with adequate
experience and acquired expertise.α Perfect grip in “Modern Trade/LFR/NCS/LFS” – Sales
Channel.α Well established relation with all buyers, retailers, sales
and marketing professional of India.α Practical Leadership Approach
We complement the existing team to accomplish the desired organization goals. Works as a “Supplement” not a “Substitute”. 8
Why You Need AIC - PENTAGON
• To bring in-depth experience to the business from wider spectrum.• To provide practical/rational/cost effective & timely solutions to
business.• To defend market share.• To acquire larger and prominent spaces in market in shorter time.• To hit the optimum market share by providing brands maximum
push.• To acquire new clients and thereby acquiring new consumer base.• To launch new product and brand with full efficiency.• To bring fresh practical methods in the business.• To get a better grip and control on the business.
9
How Are We Different From Other AgenciesOthers• Aristotle Approach
• Tactical Short Term• Provide guidelines• Driven By Money• General management• Teach & Train
AIC - PENTAGON• Alexander Approach (Leadership)
• Strategically Sound • Achievers• Driven By Passion• Specialist• Action Oriented
10
Our Active Brands
11
About The President
Sarosh Bahaduri is a Young Indian Entrepreneur, who has worked in the apparel industry of India for 15 Years with reputed brands - Levi’s®, Zodiac®, Dockers®, LawmanPg3®, Pantaloons®, Marks & Spencer® and Portico New York®.
MBA – Marketing from Mumbai University with first class academic score. Holds strong experience in the stream which is a result of close working with best retailers operating in INDIA – Tata-Trent, Shoppers’ Stop, Landmark Group & Future Group.
TAUGHT & TRAINED by the best professional in the Apparel Industry Of INDIA, He enjoys several successful assignments throughout the career.
He posses a proven track record of turning around sales of struggling brands (name confidential) and making them acceptable in the market, even in the recessionary trends repeated number of times.
“Turnaround Specialist of Apparel Brands”.
12
Apparel Brands Worked With In Past
13
Thank You!
14