Charles HerelDirector, Financial Services Product Marketing
[email protected]+1.978.443.5826
Harnessing the Power of Mobile Financial Applications
2Copyright © 2012 Kony Solutions, Inc. 2
AUTOMOTIVE/ENERGY
BANKING INSURANCE/BROKERAGE HEALTHCARE/PHARMA TRAVEL/HOSPITALITY
Kony provides Mobile Platform & Apps for:
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Agenda
Mobile Market Growth Table Stakes for Mobile Banking
Leveraging the Device Feature Rich Content Stunning UX Multi-Channel
Power of Mobility Go to Market Approaches Q&A / Discussion
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Personalization of Mobile DevicesMobile - the Channel of Choice
The Smart Phone has become an extension of the Individual
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Mobile Banking is Table Stakes
• Growth is running at 20% per quarter now• Conservatively assumes grow slows by 1% each quarter
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SmartPhone Usage
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2012 Mobile Usage – Apps overtake webYet User still dictates the experience
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Native Apps51%
Mobile Web49%
Source: KONY Hosting
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19%
13%
39%
6%
23% iOS
RIM
Android
Windows
Other
2011 Smartphone OS Share
Source: Gartner
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19%
12%
49%
11% 9%iOS
RIM
Android
Windows
Other
2012 Smartphone OS Share
Source: Gartner
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2012-2016 Worldwide Market Share F/C
Source: IDC, June 2012
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60%
3%
33%
4% iOS
Blackberry
Android
Other
Tablet Share
Source: comScore
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About Tablets….
Financial Services Uses
PFM Brokerage Wealth Customer facing
employees branch private bankers brokers/sales execs
How tablets are used
Consuming content Limited typing More interactive, gestures Longer sessions Higher net worth, so far Charts, Graphs, Tables Video
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Tab
lets
Mo
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Mo
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Mobile Chaos 2005 to 20112005 20072006 2009 20102008 2011
Source: Gartner
WAP 2.0 iPhone WebKit Mobile HTML5WebKit w/ JavascriptWAP 1.2
Android WebKit
9.1 9.2 9.3 9.4 9.5 Foundation OneFoundation
Two MeeGo
2.22.01.0 3.0 4.0 5.0
1.0 2.0 2.2 3.02.3
5.0 6.16.0 7.06.5 8.0
6.05.04.74.54.34.24.14.0 7.0
AppleiPad
SamsungGalaxy Tab
DellStreak
Windows CEWindows XP Embedded
BlackBerry PlayBookSamsung Gloria
Motorola StingrayCreative Ziio
Lenovo LePad
HTML 3 HTML 3.2
HTML 4Windows CE Flash, Ajax, CSS HTML 5
Dojo, jQuery, MochiKit, Prototype, YUICSS 3.0
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Native Device Variations
iPad Calendar WidgetWindows MobileCalendar Widget
Blackberry Calendar Widget
Android Calendar Widget
iPhone Calendar Widget
Tab UI paradigm variations Interface: Touch v. Trackball v.
feature phone 5-way button Calendar/Date controls Localization support Text fields (RIM, Java ME)
Text fields (RIM, Java ME) Push notification Device orientation Multitasking support Development Language Device variations
(Hardware, OS, Carrier)
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How successful will my mobile app be?
Device Coverage Promotion
Stunning Visual UX
Audience Size
Useful Functionality Trust
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Customer Education Customer Notifications/Alerts Layered Security
Data encryption Privacy protection Mask account numbers Multi-factor authentication Automatic session expiration One-time Passwords Off-line access
“Right” strategy is driven by the use case
Building TrustFI Mobile Security Best Practices
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The Banking Security Shift
User authentication
User & Transaction authentication
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On-Boarding/Security/Push Notification
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• Challenge Prompts to mitigate risk; Offline customers;
• Start the on-boarding process for new customers
• Use of Push to Notify Customers of Access from New Device
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Enrollment Options
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In-band Enrollment:Scenario: user is allowed to login with complete UserId and password, but once in has the option of activating the app for use with a Quick Account Access PIN.
Out-of-band Enrollment:User must be enrolled through a secondary means outside of the mobile. For example the user logs into PC Banking and request enrollment.
Enrollment Security:Enrollment might include the generation of an activation authorization code to be delivered to the end user OOB (Postal, email, SMS, Phone call).
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Enrollment Example
2020
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OTP Integration for High Value Transactions
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Building TrustAccount Access Notification – via Push / SMS
“mph laptop” logged into your Facebook account (Today @ at 7:54).
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For Your Customers
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Retail Banking Minimum Functionality
Balances & Histories (All) Check Images Transfers Bill Pay Branch / ATM Locators
Rates / FAQs / T&C’s Check Re-Order Add a Bill Check Deposits Multi-Lingual / Multi-currency
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Remote Check DepositThink about the Process 1
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Remote Check DepositThink about the Process 2
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Remote Check DepositThink about the Process 3
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Remote Check DepositThink about the Process 4
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Other Uses of the CameraAdd a Payee
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Login and Authenticate
Photograph Bill
Bill is Paid
Select: Use Photo Bill Pay
Main Menu Select Pay Bill
Schedule thePayment
Expedite the Payment
OR
New Payee Found Add the Payee
Add New Payee
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Other Uses of the CameraBill Payment
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Login and Authenticate
Photograph Bill
Bill is Paid
Select: Use Photo Bill Pay
Existing Payee Found Main Menu Select Pay Bill
Schedule PaymentExpedite the Payment
OR
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Camera / Customer Support Another Process Example – Under Duress
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Customer Service
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ATM/Branch/Location-based Services
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ATM/Branch/Location-based Services
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Multi-Lingual Services
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Customer Education
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More Channels = More CustomersReach all your Customers
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iPhone Native iPhone Mobile Web on HTML5 (SPA)
iPhone Hybrid App iPhone Wrapper App
Android Native Android Mobile Web on HTML5 (SPA)
Android Hybrid App
Android Wrapper App
Blackberry Native
iPad Native
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Multi-ChannelMobile Web, iPhone, Android – all Pixel Perfect
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P2P Payments – Integration w/Contacts
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P2P – International Example
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Mobile Data Visualization & AnalyticsHighly Engaging2D & 3D Charts on iPhone, iPad, Android, Android Tablet:
• Line, area, histogram, stacked bar chart
• Circular histogram, column chart, static bar chart
• Interactive charts
• Animations
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Dashboards / Budgeting
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Retail BrokerageAccounts, Research, Trading
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Adoption driven by: Revenue needs High consumer trust Branchless strategy CEO focus on deepening
customer relationships ~12 month sales cycle
SourceForrester, 2011: Solving the Cross-Sell Imperative, Brad Strothkamp
Deepening the Customer RelationshipCross-selling New Products
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What’s Next?Creating Mobile Conversations
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What’s next? - Streamlined Application Process
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Commercial BankingCash Management
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Commercial BankingPayments & Approvals
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Financial AdvisorsBYOD, Offline Sync, App Distribution
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A native application to manage app consumption, available on all platforms
Enterprise App StoreEnd User Experience
Select andinstall app
Launchthe app
Once the app is installed,simply click to launch
Browse apps from Storecontainer and install an app
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From Platform-centric to Multi-channel
Application X
BlackBerry OS
Android
iOS
Windows
OS X
Browser
Most Common Best Practice
Windows
Application
X
Windows
Application
X
Android
Application
X
iOS
Application
X
Etc.
Andriod iOS One per device
Source: Gartner
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Mobile App Considerations
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HTML5, Hybrid and Native - Support all your customersSelect a unified mobile app platform for the design, development & deployment of HTML5 & native apps and support what device your customers or employees use
Feature-Rich Apps with Stunning UXReduce your time to market and focus on reducing development cycles with apps are feature-complete, configurable & extensible
Configurable, Extensible Apps with Universal IntegrationApps built on the a Platform take advantage of open standards, open architecture and unlimited scope for expansion as your business expands
Comprehensive SLA Apps are protected from mobile chaos with the industry’s most aggressive SLA covering you for device & OS updates with rapid support
Services & Partners to Ensure Your SuccessFrom managed services/hosting to professional development, support and knowledge transfer, look for partners that can lock in successful mobile app development, deployment and management to ensure your mobile architecture is flexible, scalable and responsive to your business
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Charles HerelDirector, Financial Services Product Marketing
[email protected]+1.978.443.5826www.kony.com
Thank You!