© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager – Roadmap and Future Developments Waldo Smeets | Solution Consultant, Digital Marketing | Adobe Benelux
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategic Initiatives – Experience Manager
1. 无缝创展性的部署
2. 创流程无缝意集成
3. 使本的高可扩宜(期成更便变化行)
4. 嫁给 可操嫁给可操好的支持
5. ….
6. ….
7. ….
8. ….
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is Adobe Experience Manager? Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery with Scene7 capabilities. AEM is for enterprises to build all their owned digital properties across web, mobile and tablet experiences. The offering addresses: • web content management • digital asset management • social communities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The year in review: 2013 Analyst Opinion
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The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013
Gartner Magic Quadrant for Web Content Management (July 2013)
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategic Initiatives – Experience Manager
1. Touch UI
2. Rapid Site Development
3. Next Generation for Big Deployments
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategic Initiative: Touch UI Authoring UX
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategic Initiative: Rapid Site Development
Code-Less Templating.
Make projects more efficient
Valid HTML5
Intuitive and easy to learn
Enable front-end web developers to build components
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Making highly scalable content management
affordable.
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Strategic Initiative: ‘Microkernel’ repository
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Solutions
Adobe Target
Adobe Media Optimizer
Adobe Social Adobe Analytics
Adobe Experience Manager
Emerging Solutions: Video, Mobile, Predictive, Campaign Management, Digital Readiness, …
Adobe® Marketing Cloud
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud: Cross-Solution Experience & Shared Services
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Reporting & Analysis
Attract & Acquire Personalized Engagement
Content Data
Primetime
Genesis / 3rd Party
Report & Analyze
Engage & Convert
Adobe Media Optimizer
Adobe Social Adobe Experience
Management
Adobe Target
Adobe Analytics
Assets, Web Content Documents
Creative Cloud Target Data
Analytics Data
Media Optimizer Data
Social Data
Experience Manager Data
3rd Party Data
Marketing Cloud Interface
Access, User, & Permission Mgmt Collaboration Dashboarding Shared Assets Meta Data Workflow
Shared Real-time Attribute Profile
Shared Content Access Profile & Segment Creation & Access Modeling & Algorithms
Marketing Cloud Shared Services
Meta Data Access (Campaigns, Products, Assets, etc)
Implementation, Privacy & Tag Management
Platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
New Cross-product Interface & Campaign Collaboration: marketing.adobe.com
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ANALYTICS EXPERIENCE MANAGER
TARGET SOCIAL MEDIA OPTIMIZER
Adobe Marketing Cloud
Solutions
Shared Services
Data Content Tag Management Audiences Optimization Campaigns
Access & Collaboration Dashboard User Management Share & Collaborate
Part
ner &
Inte
grat
e
• Master Marketing Record
• Cross-Channel Campaign
Management • Email Execution
Campaign
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is Cross-Channel Marketing?
PERSONAL RELEVANT MESSAGE
WINTER SALE
WINTER SALE
WINTER SALE
WINTER SALE
HAPPY BIRTHDAY
WINTER SALE
WINTER SALE
POS DIRECT MAIL CALL CENTER MOBILE EMAIL WEB SOCIAL
CROSS-CHANNEL CAMPAIGNS
MASTER MARKETING RECORD
ENTERPRISE DATA DIGITAL INTERACTIONS CONTENT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Objectives
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Increase ROI
Increase Conversions
Optimize Marketing Spend
Improve Customer Loyalty & Brand Experiences
Capitalize on Social & Mobile Opportunities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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For questions or feedback, please reach out to: Waldo Smeets | [email protected]