Download - Apresentação Weg
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Mídias Sociais em RI Caso WEG
Luis Fernando OliveiraDiretor Executivo de Comunicação do IBRI / Gerente RI WEG S.A.
www.ibri.com.br
http://www.flickr.com/photos/pulguita/2868952310/
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Sobre a WEG (WEGE3)• Solução Global com máquinas elétricas e
automação para a indústria e sistemas de energia– Um dos maiores fabricantes mundiais de motores elétricos
de uso industrial– Líder em equipamentos para geração distribuída de
energia com fontes renováveis– Líder ou vice líder em cada segmento de negócios no
Brasil
• Receita Líquida em 2008: R$ 4,5 Bi• Aproximadamente 20.000 colaboradores• Produção em 5 países, negócios em mais de 100
países
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Mídias Sociais?
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http://www.flickr.com/photos/the_amanda/2807550037/
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“If a conversation takes place online and you’re not there to hear or see it, did it actually happen?”
Brian Solis
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http://www.flickr.com/photos/soylentgreen23/2995911291/
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Conteúdo pode ser encontrado em qualquer lugar
Importante é CONTEXTO
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www.twitter.com/weg_ir
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www.issuu.com/weg_ri
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www.slideshare.net/weg_ri
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www.flickr.net/weg_ir
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E os resultados?
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Nielsen report “Global Faces and Networked Places.”
• Two‐thirds of the world’s Internet population visit social networking or blogging sites,
accounting for almost 10% of all internet time
• That percentage is likely to grow as time spent on social network and blogging sites is
growing more than three times the rate of overall Internet growth.
http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/
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“Social networking has become a fundamental part of the global online
experience. While two‐thirds of the global online population already accesses
member community sites, their vigorous adoption and the migration of time show no signs of slowing.”
John Burbank, CEO of Nielsen Online
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Time spent on social network sites is also expanding
• Across the globe in 2008 activity in ‘Member Communities’
accounted for one in every 15
online minutes
• Now it accounts for one in every 11• In UK it’s one in every six minutes.
• In Brazil the average is one of every four minutes
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Algumas recomendações
• Diga a verdade• Use linguagem acessível• Mostre que a companhia é feita de pessoas
e
que são elas que estão falando• Seja transparente
sobre o que você pode e
sobre o que você não pode falar• Seja consistente • Seja autêntico
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Não é muito diferente de fazer R.I. em qualquer outra situação
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http://www.flickr.com/photos/stabilo-boss/93136022/Página 3Página 4 http://www.flickr.com/photos/the_amanda/2807550037/
http://www.flickr.com/photos/soylentgreen23/2995911291/Página 6
Créditos das imagens
http://www.flickr.com/photos/pulguita/2868952310/Capa