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Apresentação Youcast – Evento Regional SET
Sul
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Organograma
Service
Engineers
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Venda, instalação e consultoria nas seguintes áreas:
Sistemas radiantes: Antenas, filtros e combinadores (Jampro), cabo
coaxial (Commscope) e integrações;
Processamento: Multiplexadores, IRD, Encoders,
Transmoduladores, Cam Cards;
Sistemas de Optimização Satelital: Solução OneBeam da ENENSYS;
Distribuição de vídeo Multiplataforma: serviços OTT/IPTV, TV
Everywhere, Catch-up TV, VOD e CDNaaS;
Teste & Medição e Monitoramento: Equipamentos para T&M de RF
para ISDB-T, analise e monitoração de TS, gravação de sinais e
playback;
Conversores: Equipamentos para conversão de formatos, matriz de
chaveamento e conversores óticos;
Nossos Produtos Nossa missão
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Representações
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Empresa Francesa fundada em 2004
ENENSYS Technologies tem anos de
experiencia desenhando e
produzindo soluções para
transmissão de TV digital
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Last-mile content localisation and monetisation for ISDB-Tb networks with efficient delivery
SET Expo – May 2016
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About ENENSYS Technologies
WHERE COMPETENCE MEETS EXPERTISE
OUR M ISSION ENABLING EFFICIENT VIDEO DELIVERY OVER
TERRESTRIAL NETWORKS
REGIONAL CONTENT MANAGEMENT
SAFE BROADCASTING
DELIVERY NETWORK OPTIMIZATION
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TV Market Environment
● A new media landscape
Anytime, anywhere access
● Using different TV plaform delivery
Terrestrial, Satellite, Cable, IPTV, OTT, Analog
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TV Revenues
ADVERTISING
R$ XY,99/m
SUBSCRIPTION
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Global Advertising Market
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TV Advertising
● Television remains the most effective means of engaging audiences
● For Brands
TV = the ‘place to be’ for big audiences
and brand awarness
● For TV broadcasters
Ads = the mean to moneti$e their content
$4.5Million for 30s spot +12,5% vs 2014
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Local TV Content
● Local TV content provides an easy and effective way to engage viewers.
A personalised content offering is more relevant and engaging for viewers
Local news is a trusted source of information for many viewers
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Targeted TV
● Greater audience engagement
● Better moneti$ation of existing content via personalised experience
Content can be more effectively moneti$ed if it’s local and relevant
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Targeted TV Scenari
Deliver advertisement on a regional-basis to develop local brands and engage audience
Targeted Ad
Local TV News
Local Weather
TV Forecast
Political
TV Program
Sustainable
TV Program
Deliver local TV news to provide relevant information to local
Deliver local weather to provide the most relevant forecast
Deliver political program on a regional-basis to target and engage local people
Deliver sustainable TV content on a regional-basis to inform for specific actions
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Last-mile insertion over ISDB-T
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DTT in Latin America
● Some Figures
– 20 countries adopted ISDB-Tb
– ASO from 2015 to 2020
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ISDB-T typical architecture
32,5 Mb/s 16 Mb/s
~ 16 Mb/s
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ISDB-T typical architecture
32,5 Mb/s
16 Mb/s
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ENENSYS offering – OneBeam Tb
• Satellite delivery network optimization: generation of the
BTS at the Tx site
Classical MPEG TS over satellite delivery network: easy to monitor
Only useful data over the delivery network
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Enabling Ad insertion
● Ad Insertion device
Ad Server : Storing Ads, Playlist (schedules) & billing files (AsRun Log)
Splicer : Replacing some spots into live stream
● Ad insertion upon cue message reception
Insertion shall be fully transparent for end-user devices
– after insertion (in-point)
– when switching back to live (out-point)
Cue Message Ads Playlist
Splicer
Ad Server
Ad Inserter
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Ad Insertion - Principle
REGION1
REGION2
LIVE TV LIVE TV
LIVE TV
6 1
Playlist
Playlist
0 2 0 1
CABLE
NETWRK
0 1 3 1
+SCTE35
CABLE
NETWORK
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SFN Adaptation
● Single Frequency Network (SFN) broadcasting
Deliver the same content over the same frequencies
As opposed to MFN (Multiple Frequency Network)
● SFN benefits
Spectrum bandwidth optimization
Improve RF coverage
Increase power reception
● SFN is used in all major DTT network
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Ad Insertion rules in SFN
● SFN broadcasting
Same content on the same frequency at the same time
Generally, network is divided in SFN zones = region
● Ad insertion in regional SFN cells
When switching to new ad, each DTT transmitter shall receive exactly the same content (bit-to-bit) at the same time
to avoid SFN interference and TV blackout
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• Single distribution network
Ad Insertion Solution at the TX site
• DETERMINISTIC AD INSERTION with • BTS stream management • Multi-Layer support • Identical TS bit to bit
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Optimizing Regional Content Distribution
● Regionalization
National services delivered only once for all regions
Each region broadcast only its services
Satellite capacity optimization MFN and SFN Regionalization
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Enabling FTA DTT + Pay TV DTH
● DTH/Tb combination
Filtering of ISDB-Tb services at the TX sites
Satellite capacity optimization MFN and SFN
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Conclusions
● Relevant content is key to greater viewer engagement and content moneti$ation
Local content offers a simple way to achieve this
● Local TV Insertion at the final stage of DTT content delivery can be achieved
to provide targeted TV content
agnostic to any TV device
Best TCO solution
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Any Questions? ENENSYS Technologies
6 rue de la Carriere
35510 CESSON SEVIGNE
FRANCE
Tel. (+33) 1 70 72 51 70